Alliance Media

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Alliance Media is widely recognised as Africa’s leader in billboard and airport advertising, having the widest Out Of Home (OOH) coverage on the African continent.

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DIGITAL REMEDY LAUNCHES ADREADY+, AN INDUSTRY-CHANGING SELF-SERVICE PLATFORM TO SUPPORT INDEPENDENT AGENCY IN DIGITAL ADVERTISING MANAGEMENT

Digital Remedy | August 21, 2020

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Digital Remedy announced the launch of AdReady+, an industry-changing self-service platform designed to support independent agency success in navigating digital advertising management, from campaign planning, RFPs, media execution, to insightful reporting. AdReady+ offers a single source of truth for agencies seeking to balance demands of the marketplace with the pressure to provide clients with real-time, intelligent campaign performance reports. Built with media planning and execution in mind,...

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PR Newswire | June 24, 2020

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The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms w...

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Roku, Inc. announced the expansion of its Canadian TV advertising offering with the introduction of the OneView advertising platform. OneView provides advertisers with a self-serve platform, leveraging TV identity data from the Roku streaming platform, to manage advertising across TV streaming, desktop, and mobile campaigns. Roku signed Matterkind, an IPG affiliate company, as the first Canadian OneView campaign partner. “With half of Canadian TV streamers regularly using ad...

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FRAMEPLAY IS TRANSFORMING VIDEO GAME ADVERTISING

yahoo | January 28, 2020

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Frameplay a video game advertising company headquartered in San Francisco, CA has announced the release of its new innovative "Intrinsic Virtual Advertising" platform. The company is positioning its software as a new standard in video game advertising and believes its cross-platform functionality (built for PC, Mobile and Console) and "developer first" approach is the key to their success in helping advertisers reach a global audience of nearly 2.6 billion gamers in a manner ...

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DIGITAL REMEDY LAUNCHES ADREADY+, AN INDUSTRY-CHANGING SELF-SERVICE PLATFORM TO SUPPORT INDEPENDENT AGENCY IN DIGITAL ADVERTISING MANAGEMENT

Digital Remedy | August 21, 2020

Digital Remedy announced the launch of AdReady+, an industry-changing self-service platform designed to support independent agency success in navigating digital advertising management, from campaign planning, RFPs, media execution, to insightful reporting. AdReady+ offers a single source of truth for agencies seeking to balance demands of the marketplace with the pressure to provide clients with real-time, intelligent campaign performance reports. Built with media planning and execution in mind,...

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news image

INTERNET ADVERTISING MARKET TO WITNESS INCREASED ONLINE SPENDING & BUDGETING FOR VIDEO ADVERTISEMENT PRODUCTION: RADIANT INSIGHTS, INC.

PR Newswire | June 24, 2020

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms w...

Read More
news image

PROGRAMMATIC ADVERTISING

ROKU EXPANDS CANADIAN ADVERTISING BUSINESS WITH ONEVIEW AD PLATFORM

Roku Inc, Matterkind | September 24, 2021

Roku, Inc. announced the expansion of its Canadian TV advertising offering with the introduction of the OneView advertising platform. OneView provides advertisers with a self-serve platform, leveraging TV identity data from the Roku streaming platform, to manage advertising across TV streaming, desktop, and mobile campaigns. Roku signed Matterkind, an IPG affiliate company, as the first Canadian OneView campaign partner. “With half of Canadian TV streamers regularly using ad...

Read More
news image

FRAMEPLAY IS TRANSFORMING VIDEO GAME ADVERTISING

yahoo | January 28, 2020

Frameplay a video game advertising company headquartered in San Francisco, CA has announced the release of its new innovative "Intrinsic Virtual Advertising" platform. The company is positioning its software as a new standard in video game advertising and believes its cross-platform functionality (built for PC, Mobile and Console) and "developer first" approach is the key to their success in helping advertisers reach a global audience of nearly 2.6 billion gamers in a manner ...

Read More