Alliance Media

nytimes | March 10, 2020

The CNN show “Erin Burnett OutFront” spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the Grand Princess cruise ship near California. During the commercial break, one spot stood out: an upbeat ad for Norwegian Cruise Line, a competitor. It was one of many awkward ad placements as companies try to reach skittish customers while protecting their brands from becoming collateral damage in the grow...

Ad Tech and Martech

ID5 | November 24, 2022

ID5, the market-leading identity provider for digital advertising, today released its 2022 State of the Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions. ID5 found brands around the world are missing out on reaching cookieless audiences, with 87% of respondents identifying as such, and are restricted to competin...

Advertiser Platforms

Gannett | March 10, 2022

Gannett Co., Inc. (NYSE: GCI) today issued a response to a story published by the Wall Street Journal (WSJ) on March 8 that implies Gannett intentionally shared inaccurate information to advertisers over a period of nine months. Gannett sincerely regrets inadvertently passing along the incorrect data parameter. This human error was immediately rectified when the Company independently discovered the issue. The data parameter issue was caused due to a caching error when the Company ...

Advertiser Platforms

Google | June 23, 2022

Google received top honors for correcting historical wrongs by fixing camera technology on mobiles in its ‘Real Tone’ commercial that featured in the Super Bowl this year. It took home the top prize in the Mobile Lions category. The jury perused through a number of contenders, and one of the main criteria was how the ad campaigns held up to the mobile category. “When we got to the Grand Prix, practically everyone raised their arms for this idea,&rdq...