An agency that believes in the great ideas and importance of them for the business of their clients. Under the leadership of Luiz Sanches, Chairman & CCO, Filipe Bartholomeu, CEO, and Cintia Gonçalves, CSO, AlmapBBDO follows a path started 26 years ago.

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APPSFLYER SURVEY FINDS 98% OF BRANDS BELIEVE THAT CONNECTED TV ADVERTISING WILL BE BIGGER THAN MOBILE ADVERTISING

AppsFlyer | October 28, 2022

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AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64% of businesses are running direct response campaigns on CTV. Advertising on CTV also allows brands to expand reach, measure cross-platform, cross-devic...

Read More

Mobile Advertising

WARNER BROS. DISCOVERY TO SLASH UP TO 30% OF AD SALES TEAM

Warner Bros. Discovery | June 16, 2022

news image

Warner Bros. Discovery (WBD) is set to slash its global sales team by as much as 30% to meet its annual cost-cutting target of $3 billion. According to The Information, it is starting with buyout offers this week for some people working within its U.S. advertising sales force. This development comes after the $43 billion merger of Discovery and AT&T’s WarnerMedia. Based on the information shared by sources with The Information employees get a chance to voluntarily leave ...

Read More

Ad Tech and Martech

VOLTA AS A FOUNDING PARTNER FOR AD NET ZERO

Volta | February 10, 2023

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Volta, a media company, has recently joined Ad Net Zero organization as a founding partner for the new USA chapter. This membership represents its aim for digital media decarbonization with its digital out-of-home (DOOH) media network, helping advertising leaders to drive sales with fewer carbon emissions. With Ad Net Zero's "Action 5" plan, Volta leverages its media networks to enhance sustainable consumer behavior. This plan includes cutting down on emissions fro...

Read More

OSN RELEASES STREAMING SERVICE WITH A NEW BRAND IDENTITY

campaignme | April 08, 2020

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At a Glance: OSN brings an unrivaled offer of quality content through its channels via cable and satellite, and on-demand via its streaming app. The company renewed its content partnerships with the big...

Read More
news image

Display Advertising

APPSFLYER SURVEY FINDS 98% OF BRANDS BELIEVE THAT CONNECTED TV ADVERTISING WILL BE BIGGER THAN MOBILE ADVERTISING

AppsFlyer | October 28, 2022

AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64% of businesses are running direct response campaigns on CTV. Advertising on CTV also allows brands to expand reach, measure cross-platform, cross-devic...

Read More
news image

Mobile Advertising

WARNER BROS. DISCOVERY TO SLASH UP TO 30% OF AD SALES TEAM

Warner Bros. Discovery | June 16, 2022

Warner Bros. Discovery (WBD) is set to slash its global sales team by as much as 30% to meet its annual cost-cutting target of $3 billion. According to The Information, it is starting with buyout offers this week for some people working within its U.S. advertising sales force. This development comes after the $43 billion merger of Discovery and AT&T’s WarnerMedia. Based on the information shared by sources with The Information employees get a chance to voluntarily leave ...

Read More
news image

Ad Tech and Martech

VOLTA AS A FOUNDING PARTNER FOR AD NET ZERO

Volta | February 10, 2023

Volta, a media company, has recently joined Ad Net Zero organization as a founding partner for the new USA chapter. This membership represents its aim for digital media decarbonization with its digital out-of-home (DOOH) media network, helping advertising leaders to drive sales with fewer carbon emissions. With Ad Net Zero's "Action 5" plan, Volta leverages its media networks to enhance sustainable consumer behavior. This plan includes cutting down on emissions fro...

Read More
news image

OSN RELEASES STREAMING SERVICE WITH A NEW BRAND IDENTITY

campaignme | April 08, 2020

At a Glance: OSN brings an unrivaled offer of quality content through its channels via cable and satellite, and on-demand via its streaming app. The company renewed its content partnerships with the big...

Read More

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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