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NBCUniversal's Peacock | July 01, 2022
NBCUniversal's Peacock streamer made $1 billion in ad sales during its upfront ad negotiations, with total digital and streaming sales up 20% from last year, according to the media conglomerate, which confirmed today that it had concluded its upfront negotiations.
NBCU is the latest media company to announce the end of its upfront season, capping off a season in which many marketers frequently adjusted budgets to account for market uncertainty caused by various economic factor...
Measured | July 27, 2022
Measured, the leading spend optimization platform for DTC advertisers, today released The State Of DTC Marketing Measurement, a new research report that explores how direct to consumer (DTC) marketers are navigating budget optimization and measurement challenges associated with ongoing upheaval in the advertising industry. Based on a recent survey of DTC marketers, conducted by media metrics consultancy Sequent Partners, the report reveals where marketers are allocating their ad spend, how they ...
Apple | June 13, 2022
When Apple revealed iOS 16 last week at its developer conference, the marketing world was anticipating a data cut-off coming from iPhones, meaning mobile advertising would no longer remain the same for iPhone users. However, Apple shocked advertisers and marketers alike by not introducing any data cut-offs.
“We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace.
Hivestack, Focus Media | November 24, 2022
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into the Hivestack Supply Side Platform (SSP) allowing advertisers to activate large scale programmatic DOOH campaigns via Private Marketplace (PMP) deals across China.
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