Amelix is a company that is hard to define in a small word count. What can be said is that Amelix strives to do everything, and do everything well.

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DOUBLEVERIFY FRAUD LAB REPORT: CTV FRAUDSTERS IMPERSONATE SMART REFRIGERATORS TO FALSIFY CTV TRAFFIC

DoubleVerify | August 25, 2022

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DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the DV Fraud Lab has discovered a new variant of the Connected TV (CTV) advertising fraud scheme, LeoTerra – which it first identified in July 2020. The new variant spoofs IoT (Internet of Things) devices, including smart refrigerators and smart watches, in an attempt to hide fraudulent behavior. DV estimates that LeoTerra’s latest variant ha...

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AD NETWORKS

ENGAGEMENT LABS ANNOUNCES THREE-YEAR RENEWAL WITH A LEADING MEDIA AGENCY

Engagement Labs | December 23, 2020

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Engagement Labs Inc. (TSXV: EL) (the "Company") declared today that it has made sure about a three-year renewal with a main media agency. The deal is esteemed at CAD $430,000 with a 2.5% increase on the second and third long periods of the agreement. TotalSocial® has become a vital instrument to make techniques and assess execution for the Agency in driving media and advertisement performance. "We are excited to continue our work with the Agency in providing the...

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RETARGETING

XANDR TO OFFER VERITY CONTEXTUAL TARGETING FROM GUMGUM

Xandr, GumGum | May 05, 2022

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Xandr has recently announced that it will avail GumGum's Verity contextual and model security know-how accessible to its shoppers. GumGum and Xandr had collaborated since 2012 when GumGum's supply-side platform was connected to Xandr's "Make investments" DSP. Xandr is a part of AT&T that provides a global marketplace for premium advertising. Whereas GumGum is a contextual-first global digital advertising platform that captures people's attention witho...

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ADVERTISING BUDGETS COULD TAKE A $3B HIT OVER CORONAVIRUS

nypost | March 17, 2020

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The coronavirus pandemic could slash as much as $3 billion from advertising and marketing budgets in 2020, according to a new report. “This is a global human disaster that impacts every company,” said Jack Myers, who authored the report and who has been tracking the ad spend market since the 1980s. On Monday, Myers released a new forecast on the ad spending impact of the COVID-19 outbreak tripling his previous forecast of a $1 billion blow. Given how quickly the virus has been spread...

Read More
news image

DISPLAY ADVERTISING

DOUBLEVERIFY FRAUD LAB REPORT: CTV FRAUDSTERS IMPERSONATE SMART REFRIGERATORS TO FALSIFY CTV TRAFFIC

DoubleVerify | August 25, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the DV Fraud Lab has discovered a new variant of the Connected TV (CTV) advertising fraud scheme, LeoTerra – which it first identified in July 2020. The new variant spoofs IoT (Internet of Things) devices, including smart refrigerators and smart watches, in an attempt to hide fraudulent behavior. DV estimates that LeoTerra’s latest variant ha...

Read More
news image

AD NETWORKS

ENGAGEMENT LABS ANNOUNCES THREE-YEAR RENEWAL WITH A LEADING MEDIA AGENCY

Engagement Labs | December 23, 2020

Engagement Labs Inc. (TSXV: EL) (the "Company") declared today that it has made sure about a three-year renewal with a main media agency. The deal is esteemed at CAD $430,000 with a 2.5% increase on the second and third long periods of the agreement. TotalSocial® has become a vital instrument to make techniques and assess execution for the Agency in driving media and advertisement performance. "We are excited to continue our work with the Agency in providing the...

Read More
news image

RETARGETING

XANDR TO OFFER VERITY CONTEXTUAL TARGETING FROM GUMGUM

Xandr, GumGum | May 05, 2022

Xandr has recently announced that it will avail GumGum's Verity contextual and model security know-how accessible to its shoppers. GumGum and Xandr had collaborated since 2012 when GumGum's supply-side platform was connected to Xandr's "Make investments" DSP. Xandr is a part of AT&T that provides a global marketplace for premium advertising. Whereas GumGum is a contextual-first global digital advertising platform that captures people's attention witho...

Read More
news image

ADVERTISING BUDGETS COULD TAKE A $3B HIT OVER CORONAVIRUS

nypost | March 17, 2020

The coronavirus pandemic could slash as much as $3 billion from advertising and marketing budgets in 2020, according to a new report. “This is a global human disaster that impacts every company,” said Jack Myers, who authored the report and who has been tracking the ad spend market since the 1980s. On Monday, Myers released a new forecast on the ad spending impact of the COVID-19 outbreak tripling his previous forecast of a $1 billion blow. Given how quickly the virus has been spread...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us