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advanced-television | March 05, 2020
ITV has announced Rhys McLachlan will become their new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the global digital advertising technology company with whom ITV signed an exclusive UK and Ireland licensing agreement with last year. Since announcing the Amobee deal, ITV has been working closely with Amobee to design, develop and integrate the technology to power ITV’s new programmatic TV platform, Planet V. Reporting to Kelly Williams, ...
news3lv | March 23, 2020
One mobile advertising company in the Las Vegas valley is putting its workforce to display prominent social distancing and COVID-19 health messages.Kre8 Media Outdoor Advertising has partnered with the Nevada Governor’s Office to provide digital mobile billboards at no charge to the state. “We are completely shut down as a business yet running these advertisements to play our part during this time of need,” said Jeremie Watkins, managing partner and co-founder of Kre8 Media Out...
Integral Ad Science, Viant Technology | September 23, 2021
Viant Technology Inc., a leading people-based advertising software company and Integral Ad Science, a global leader in digital media quality, today announced an expanded partnership integrating IAS's CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies.
Through the expanded partnership, Viant’s brands and agencies can now optimize their CTV campaigns to avoid known sources of bot fraud an...
IBM | October 06, 2020
IBM (NYSE: IBM) today announced three new products to add to its growing suite of AI solutions for brand and publishers. The new capabilities are privacy-forward and designed to allow brands to reach consumers while considering user privacy. IBM intends to work with industry leaders, including Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp and Beeswax to help scale the use of AI across the industry. The announcement was made this morning at Advertising Week's digital-first virtual eve...
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