ANCHOVY. has come a long way since its humble beginnings as a new kind of agency based in Malta. We built ANCHOVY. because we wanted to build a great company. We wanted to create an environment where people could come together to create great stories. We've always wanted to be more than just a great agency. We’ve always been curious and hungry to explore the many different facets of the digital world. We believe that traffic is essential for every business, whether it’s online or offline. Why? Because no matter how good your product is, or how great your company is - without traffic your company, your product won’t exist.

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DISPLAY ADVERTISING

AZERION AND ANZU COLLABORATE TO MAKE BLENDED IN-GAME ADVERTISING PROGRAMMATICALLY AVAILABLE TO ADVERTISERS WORLDWIDE

Anzu.io, Azerion | June 08, 2021

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Anzu.io, the world's most advanced in-game advertising platform, has announced a new collaboration with Azerion, a leading pan-European digital gaming and monetization platform that provides casual and social games and videos, as well as digital marketing services for both publishers and advertisers. Azerion will now provide Anzu's market-leading blended in-game advertising solution throughout the world via its proprietary programmatic platform, Improve Digital, which generates over 1.6 ...

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TWITTER SAYS AD TECH AND PRODUCT UPDATES WILL IMPROVE DIRECT RESPONSE ADVERTISING

marketingland | February 06, 2020

news image

Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Audience growth. Monetizable daily active users (mDAUs) grew 21% year-over-year to 152 million, up 3% from the previous quarter. US mDAUs ...

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ADVERTISER PLATFORMS

SIMULMEDIA WELCOMES WARNER BROS. DISCOVERY CHIEF U.S. ADVERTISING SALES OFFICER JON STEINLAUF TO ITS BOARD OF DIRECTORS

Simulmedia | June 23, 2022

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Simulmedia, the leader in truly cross-channel TV advertising, today announced that Jon Steinlauf, Chief U.S. Advertising Sales Officer for Warner Bros. Discovery, has joined Simulmedia's Board of Directors. "We are super excited to have Jon Steinlauf join the Simulmedia Board of Directors,” said Dave Morgan, Simulmedia CEO and founder. "We are super excited to have Jon Steinlauf join the Simulmedia Board of Directors,” sa...

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LITHUANIA SEEKS TO REGULATE SOCIAL MEDIA ADVERTISING BY INFLUENCERS

bnn | January 13, 2020

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Lithuanian public broadcaster LRT reported over the weekend that Beata Nicholson is a well-known TV show host and author of a number of cook books. She has over 200,000 followers on Facebook with whom she shares daily photos and videos from her life as well as advise about food and best products for cooking. We are living in a «recommendation economy», she says, where someone’s advice is the most potent form of advertising. There are about 300 individuals in Lithuania with a la...

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news image

DISPLAY ADVERTISING

AZERION AND ANZU COLLABORATE TO MAKE BLENDED IN-GAME ADVERTISING PROGRAMMATICALLY AVAILABLE TO ADVERTISERS WORLDWIDE

Anzu.io, Azerion | June 08, 2021

Anzu.io, the world's most advanced in-game advertising platform, has announced a new collaboration with Azerion, a leading pan-European digital gaming and monetization platform that provides casual and social games and videos, as well as digital marketing services for both publishers and advertisers. Azerion will now provide Anzu's market-leading blended in-game advertising solution throughout the world via its proprietary programmatic platform, Improve Digital, which generates over 1.6 ...

Read More
news image

TWITTER SAYS AD TECH AND PRODUCT UPDATES WILL IMPROVE DIRECT RESPONSE ADVERTISING

marketingland | February 06, 2020

Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Audience growth. Monetizable daily active users (mDAUs) grew 21% year-over-year to 152 million, up 3% from the previous quarter. US mDAUs ...

Read More
news image

ADVERTISER PLATFORMS

SIMULMEDIA WELCOMES WARNER BROS. DISCOVERY CHIEF U.S. ADVERTISING SALES OFFICER JON STEINLAUF TO ITS BOARD OF DIRECTORS

Simulmedia | June 23, 2022

Simulmedia, the leader in truly cross-channel TV advertising, today announced that Jon Steinlauf, Chief U.S. Advertising Sales Officer for Warner Bros. Discovery, has joined Simulmedia's Board of Directors. "We are super excited to have Jon Steinlauf join the Simulmedia Board of Directors,” said Dave Morgan, Simulmedia CEO and founder. "We are super excited to have Jon Steinlauf join the Simulmedia Board of Directors,” sa...

Read More
news image

LITHUANIA SEEKS TO REGULATE SOCIAL MEDIA ADVERTISING BY INFLUENCERS

bnn | January 13, 2020

Lithuanian public broadcaster LRT reported over the weekend that Beata Nicholson is a well-known TV show host and author of a number of cook books. She has over 200,000 followers on Facebook with whom she shares daily photos and videos from her life as well as advise about food and best products for cooking. We are living in a «recommendation economy», she says, where someone’s advice is the most potent form of advertising. There are about 300 individuals in Lithuania with a la...

Read More