Anderson DDB Health & Lifestyle

DISPLAY ADVERTISING

DeepIntent | January 12, 2023

DeepIntent, the leading healthcare advertising technology firm designed to influence improved patient health and business results, accomplished a key milestone, attaining growth for the fifth straight year and a triple-digit growth rate across CTV campaigns. The firm added more than 100 employees in 2022, outpacing the expansion of the healthcare advertising industry as a whole, as pharmaceutical marketers increasingly embraced digital advertising, notably on CTV. In 2022, CTV spe...

theverge | February 24, 2020

Uber inked a deal to place ads on the roof of some of its vehicles, in a move that will likely generate some new revenue for the notorious cash-burning company and comparisons to Uber’s original adversary, the old-school taxi industry. Adweek is reporting that Uber struck a deal with out-of-home ad-tech company Adomni that will introduce ads to some of its vehicles in three cities starting April 1st. While Uber drivers could place ad displays on top of their vehicles through third-party co...

MOBILE ADVERTISING

ironSource | September 08, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today presents its MobileVoice® reports: The Modern Mobile Consumer 2022: App Discovery and Monetization. The reports, available in two versions — one for app marketers and one for monetization managers — provide data around the app discovery habits of consumers, and dive into which types of ads are preferred, how often they use their downloaded apps, why they use their apps and more. ironSource’s data ...

searchenginejournal | January 27, 2020

Amazon advertising has become increasingly important over the last few years. In 2019, Amazon added a large number of new programs within the Amazon advertising platform including: New targeting options. All this combined means that more than ever before, learning and mastering advertising on Amazon is becoming essential for maximizing your potential sales. As we audit accounts of potential clients at Marketplace Blueprint, we often see common errors that can be costing the seller thousands and ...