Anderson DDB Health & Lifestyle

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As Canada’s leading health and lifestyle agency, Anderson DDB is a true hybrid. For over 40 years, we’ve worked with leading consumer and health companies, government agencies and associations, developing smart, insightful, award-winning campaigns that provoke, educate, and get noticed. We call it “brand illumination.

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TAG ANNOUNCES LAUNCH OF INDUSTRY'S FIRST GLOBAL BRAND SAFETY CERTIFICATION PROGRAM

TAG | September 11, 2020

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The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry's largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertisin...

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Brand Marketing

RETAIL MEDIA IS RISING AS AMAZON, WALMART, AND TARGET SPEND THEIR TOP DOLLAR

MediaRadar | April 08, 2022

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MediaRadar recently published a report that sheds light on top brands' overall expenditure on retail media, such as Amazon, Target, and Walmart. Retail media has always been the area of interest for the consumer packaging goods industry. The plethora of brands worldwide does not shy away from spending big money on the platforms like Google and Facebook. According to MediaRadar's report, retail sales in the US have touched $4.5 Mn in 2021 alone. And this figure stands to be...

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NATIONAL ADVERTISING DIVISION REFERS ADVERTISING FOR PLX PHARMA'S VAZALORE TO FTC AFTER COMPLIANCE REVIEW

National Advertising Division | December 23, 2021

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The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by PLx Pharma, Inc. to the Federal Trade Commission (FTC) for review and possible enforcement action after the company declined to accept NAD's recommendations to modify certain claims for its Vazalore immediate-release aspirin product. In Case #6912, NAD recommended, among other things, that PLx Pharma: Modify the claim "Vazalore has up to 5...

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Display Advertising

DOUBLEVERIFY FRAUD LAB REPORT: CTV FRAUDSTERS IMPERSONATE SMART REFRIGERATORS TO FALSIFY CTV TRAFFIC

DoubleVerify | August 25, 2022

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DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the DV Fraud Lab has discovered a new variant of the Connected TV (CTV) advertising fraud scheme, LeoTerra – which it first identified in July 2020. The new variant spoofs IoT (Internet of Things) devices, including smart refrigerators and smart watches, in an attempt to hide fraudulent behavior. DV estimates that LeoTerra’s latest variant ha...

Read More
news image

TAG ANNOUNCES LAUNCH OF INDUSTRY'S FIRST GLOBAL BRAND SAFETY CERTIFICATION PROGRAM

TAG | September 11, 2020

The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry's largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertisin...

Read More
news image

Brand Marketing

RETAIL MEDIA IS RISING AS AMAZON, WALMART, AND TARGET SPEND THEIR TOP DOLLAR

MediaRadar | April 08, 2022

MediaRadar recently published a report that sheds light on top brands' overall expenditure on retail media, such as Amazon, Target, and Walmart. Retail media has always been the area of interest for the consumer packaging goods industry. The plethora of brands worldwide does not shy away from spending big money on the platforms like Google and Facebook. According to MediaRadar's report, retail sales in the US have touched $4.5 Mn in 2021 alone. And this figure stands to be...

Read More
news image

Display Advertising

NATIONAL ADVERTISING DIVISION REFERS ADVERTISING FOR PLX PHARMA'S VAZALORE TO FTC AFTER COMPLIANCE REVIEW

National Advertising Division | December 23, 2021

The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by PLx Pharma, Inc. to the Federal Trade Commission (FTC) for review and possible enforcement action after the company declined to accept NAD's recommendations to modify certain claims for its Vazalore immediate-release aspirin product. In Case #6912, NAD recommended, among other things, that PLx Pharma: Modify the claim "Vazalore has up to 5...

Read More
news image

Display Advertising

DOUBLEVERIFY FRAUD LAB REPORT: CTV FRAUDSTERS IMPERSONATE SMART REFRIGERATORS TO FALSIFY CTV TRAFFIC

DoubleVerify | August 25, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the DV Fraud Lab has discovered a new variant of the Connected TV (CTV) advertising fraud scheme, LeoTerra – which it first identified in July 2020. The new variant spoofs IoT (Internet of Things) devices, including smart refrigerators and smart watches, in an attempt to hide fraudulent behavior. DV estimates that LeoTerra’s latest variant ha...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us