Anderson DDB Health & Lifestyle

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As Canada’s leading health and lifestyle agency, Anderson DDB is a true hybrid. For over 40 years, we’ve worked with leading consumer and health companies, government agencies and associations, developing smart, insightful, award-winning campaigns that provoke, educate, and get noticed. We call it “brand illumination.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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AD NETWORKS

DOUBLEVERIFY TO PROVIDE THIRD-PARTY MEASUREMENT TOOLS TO BEST BUY AND ITS IN-HOUSE MEDIA NETWORK, BEST BUY ADS

DoubleVerify | September 30, 2022

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DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). Through this work, DV will provide robust measurement tools for both partners of Best Buy Ads and the brand’s own ad campaigns. “We are excited to work with Best Buy to bring independent, third-party measurem...

Read More

INTEGRAL AD SCIENCE ANNOUNCES CANADA'S GLOBE AND MAIL, OFFERING CUSTOM BRAND SUITABILITY FOR ADVERTISERS WITH IAS CONTEXT CONTROL

Integral Ad Science | September 15, 2020

news image

Integral Ad Science (IAS), the global leader in digital ad verification, today announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, includin...

Read More

DISPLAY ADVERTISING

NATIONAL CINEMEDIA INTEGRATES ISPOT TO MEASURE CINEMA ADVERTISING ALONGSIDE TV

NCM, iSpot.tv | August 26, 2022

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National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
Read More

BRAND MARKETING

GOOGLE ADS ALLOWS STOCK PHOTOS FOR IMAGE EXTENSIONS

Google Ads | December 16, 2021

news image

Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals. This update is part of a series of changes to image extensions, which also includes the ability to display them in desktop ads. Here’s an overview of all the updates to image extensions and how they can help your business. Google is making it easier to utilize image extensions by offering a searchable library of stock photos that are free to ...

Read More
news image

AD NETWORKS

DOUBLEVERIFY TO PROVIDE THIRD-PARTY MEASUREMENT TOOLS TO BEST BUY AND ITS IN-HOUSE MEDIA NETWORK, BEST BUY ADS

DoubleVerify | September 30, 2022

DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). Through this work, DV will provide robust measurement tools for both partners of Best Buy Ads and the brand’s own ad campaigns. “We are excited to work with Best Buy to bring independent, third-party measurem...

Read More
news image

INTEGRAL AD SCIENCE ANNOUNCES CANADA'S GLOBE AND MAIL, OFFERING CUSTOM BRAND SUITABILITY FOR ADVERTISERS WITH IAS CONTEXT CONTROL

Integral Ad Science | September 15, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, includin...

Read More
news image

DISPLAY ADVERTISING

NATIONAL CINEMEDIA INTEGRATES ISPOT TO MEASURE CINEMA ADVERTISING ALONGSIDE TV

NCM, iSpot.tv | August 26, 2022

National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
Read More

news image

BRAND MARKETING

GOOGLE ADS ALLOWS STOCK PHOTOS FOR IMAGE EXTENSIONS

Google Ads | December 16, 2021

Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals. This update is part of a series of changes to image extensions, which also includes the ability to display them in desktop ads. Here’s an overview of all the updates to image extensions and how they can help your business. Google is making it easier to utilize image extensions by offering a searchable library of stock photos that are free to ...

Read More