Anderson DDB Health & Lifestyle

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As Canada’s leading health and lifestyle agency, Anderson DDB is a true hybrid. For over 40 years, we’ve worked with leading consumer and health companies, government agencies and associations, developing smart, insightful, award-winning campaigns that provoke, educate, and get noticed. We call it “brand illumination.

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SAINSBURY'S SPLASHES £51M ON ADVERTISING AFTER ASDA DEAL FAILURE

telegraph | March 10, 2020

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Sainsbury’s embarked on a £52m advertising blitz last year to lure more shoppers to its stores after a mega-deal with Asda collapsed. The supermarket splashed the cash on magazine, newspaper, radio and TV adverts, hiking its spending by 82.6pc from just £28.4m the year before according to data from research firm Nielsen. Last April the competition watchdog blocked a £7.3bn tie-up between the chain and Asda, saying such a marriage would push up prices for customers and red...

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Ad Tech and Martech

MONETIZEMORE WINS GOOGLE INNOVATION AWARD FOR 2022

MonetizeMore | November 14, 2022

news image

Google has just announced the winner of its 2022 Innovation Awards in the Google Certified Publisher Partner Summit. MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations. This prestigious award is given to ad tech companies with the most innovative solutions for publishers, and we’re happy to be recognized alongside other top companies in the field.
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Programmatic Advertising

HIVESTACK PARTNERS WITH FOCUS MEDIA HONG KONG FOR EXCLUSIVE DOOH AD ACCESS

Hivestack | March 16, 2023

news image

Hivestack, a company that makes programmatic digital out-of-home (DOOH) advertising technology, has teamed up with Focus Media Hong Kong to give local and international buyers access to Focus Media's network of digital panels and billboards. The network has Causeway Bay, Tsim Sha Tsui, Mongkok, and Kwun Tong, as well as Hong Kong's first digital screen that can be turned on programmatically with 3D creative executions. It is the first and only one in Hong Kong. With the ...

Read More

Ad Tech and Martech

VIANT RELEASES NEW RESEARCH REVEALING HOW CPG ADVERTISERS CAN GROW SALES

Business Wire | June 06, 2023

news image

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising technology company, has released new research that reveals the audience most likely to purchase a product after being served an advertisement: an audience segment described as “the Moveable Middle.” Viant, working in concert with market researcher Joel Rubinson, former Chief Research Officer at the Advertising Research Foundation, and Circana (formerly IRI and NPD) conducted research testing the Moveable Mi...

Read More
news image

SAINSBURY'S SPLASHES £51M ON ADVERTISING AFTER ASDA DEAL FAILURE

telegraph | March 10, 2020

Sainsbury’s embarked on a £52m advertising blitz last year to lure more shoppers to its stores after a mega-deal with Asda collapsed. The supermarket splashed the cash on magazine, newspaper, radio and TV adverts, hiking its spending by 82.6pc from just £28.4m the year before according to data from research firm Nielsen. Last April the competition watchdog blocked a £7.3bn tie-up between the chain and Asda, saying such a marriage would push up prices for customers and red...

Read More
news image

Ad Tech and Martech

MONETIZEMORE WINS GOOGLE INNOVATION AWARD FOR 2022

MonetizeMore | November 14, 2022

Google has just announced the winner of its 2022 Innovation Awards in the Google Certified Publisher Partner Summit. MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations. This prestigious award is given to ad tech companies with the most innovative solutions for publishers, and we’re happy to be recognized alongside other top companies in the field.
Read More

news image

Programmatic Advertising

HIVESTACK PARTNERS WITH FOCUS MEDIA HONG KONG FOR EXCLUSIVE DOOH AD ACCESS

Hivestack | March 16, 2023

Hivestack, a company that makes programmatic digital out-of-home (DOOH) advertising technology, has teamed up with Focus Media Hong Kong to give local and international buyers access to Focus Media's network of digital panels and billboards. The network has Causeway Bay, Tsim Sha Tsui, Mongkok, and Kwun Tong, as well as Hong Kong's first digital screen that can be turned on programmatically with 3D creative executions. It is the first and only one in Hong Kong. With the ...

Read More
news image

Ad Tech and Martech

VIANT RELEASES NEW RESEARCH REVEALING HOW CPG ADVERTISERS CAN GROW SALES

Business Wire | June 06, 2023

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising technology company, has released new research that reveals the audience most likely to purchase a product after being served an advertisement: an audience segment described as “the Moveable Middle.” Viant, working in concert with market researcher Joel Rubinson, former Chief Research Officer at the Advertising Research Foundation, and Circana (formerly IRI and NPD) conducted research testing the Moveable Mi...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us