Anderson Direct & Digital

andersonDD.com

Anderson Direct & Digital is a full-service marketing agency offering strategy, creative development, digital, data intelligence and media planning services. In addition to our agency services, we have the ability to produce what we create through our offline and online in-house production services

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Q1 STARTED WITH SIGNIFICANT GAINS YEAR-OVER-YEAR FOR AMAZON ADS

Amazon | May 07, 2020

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As advertising platforms continue to post initially healthy gains derailed by COVID-19 in Q1, many were interested to see where Amazon would net out during the pandemic. Unlike other platforms, Amazon acts as both advertising and fulfillment mechanism for m...

Read More

AD NETWORKS

BRANDS CAPITALIZE ON CREATIVE WITH ADVANCES IN THE AD-LIB.IO PLATFORM

Ad-lib.io | July 18, 2022

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Ad-Lib.io, a Smartly.io company and a leading next-generation Creative Management Platform (CMP), announced today the release of the next generation of Personalize™, Ad-Lib.io’s award-winning cookieless platform for creative management, media alignment and creative intelligence all in one place. Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.
Read More

ADVERTISER CAMPAIGN MANAGEMENT

IMA LAUNCHES GLOBAL AD CAMPAIGN HIGHLIGHTING THE NEED FOR SKILLED CMAS IN BUSINESSES

IMA®, The Gate | September 14, 2022

news image

Today, IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate, an international advertising agency and marketing services company, for the seventh consecutive year. The ads look to empower accounting and finance...

Read More

AD NETWORKS

ONLY 10% OF MAJOR U.S ADVERTISERS THINK THEIR CREATIVE AND MEDIA TEAMS ARE ALIGNED

Smartly.io | May 26, 2022

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On May 24, Ad-Lib.io, a Smartly.io company, announced the publication of a new survey conducted by WBR Insights titled ‘Releasing the Power of Digital Creative’. This survey uncovers the sentiments of major U.S advertisers about the opportunities to boost ROAS via investment in creative capabilities. It also discusses the roadblocks in the way of creative effectiveness. To get these insights, WBR surveyed 100 major U.S brands and multi-brand retailers with advertising budgets greater...

Read More
news image

Q1 STARTED WITH SIGNIFICANT GAINS YEAR-OVER-YEAR FOR AMAZON ADS

Amazon | May 07, 2020

As advertising platforms continue to post initially healthy gains derailed by COVID-19 in Q1, many were interested to see where Amazon would net out during the pandemic. Unlike other platforms, Amazon acts as both advertising and fulfillment mechanism for m...

Read More
news image

AD NETWORKS

BRANDS CAPITALIZE ON CREATIVE WITH ADVANCES IN THE AD-LIB.IO PLATFORM

Ad-lib.io | July 18, 2022

Ad-Lib.io, a Smartly.io company and a leading next-generation Creative Management Platform (CMP), announced today the release of the next generation of Personalize™, Ad-Lib.io’s award-winning cookieless platform for creative management, media alignment and creative intelligence all in one place. Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.
Read More

news image

ADVERTISER CAMPAIGN MANAGEMENT

IMA LAUNCHES GLOBAL AD CAMPAIGN HIGHLIGHTING THE NEED FOR SKILLED CMAS IN BUSINESSES

IMA®, The Gate | September 14, 2022

Today, IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate, an international advertising agency and marketing services company, for the seventh consecutive year. The ads look to empower accounting and finance...

Read More
news image

AD NETWORKS

ONLY 10% OF MAJOR U.S ADVERTISERS THINK THEIR CREATIVE AND MEDIA TEAMS ARE ALIGNED

Smartly.io | May 26, 2022

On May 24, Ad-Lib.io, a Smartly.io company, announced the publication of a new survey conducted by WBR Insights titled ‘Releasing the Power of Digital Creative’. This survey uncovers the sentiments of major U.S advertisers about the opportunities to boost ROAS via investment in creative capabilities. It also discusses the roadblocks in the way of creative effectiveness. To get these insights, WBR surveyed 100 major U.S brands and multi-brand retailers with advertising budgets greater...

Read More