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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
prnewswire | February 25, 2020
Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website. Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates a...
Ad Tech and Martech, Advertiser Platforms
PR Newswire | May 16, 2023
DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, revealed new research that illuminates the streaming habits and impact of pharmaceutical advertising on adults over the age of 50. In partnership with Roku, Inc., DeepIntent shared the research at the company's second annual Innovating with Intent event focused on the future of connected TV (CTV) in the pharmaceutical industry.
Because people are ...
bizjournals | March 04, 2020
Snap Inc. has started testing its Snap Audience Network an initiative that places the vertical ads created for Snapchat to appear on other apps as well. The Silicon Beach ephemeral messaging app is trying out its Audience Network with select brands, Business Insider reported. The question remains, though, whether advertisers are interested in the program, as Snap (NYSE: SNAP) isn't sharing with them where their ads will be placed, according to the report. Moreover, growing concerns over cons...
LiveXLive | July 29, 2020
LiveXLive Media (NASDAQ: LIVX) ("LiveXLive"), a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that LiveXLive content and OTT music will be syndicated through Consumable TV -- the first Native OTT web-based platform reaching over 100 Million monthly viewers through top Comscore ranked publishers.Using the Consumable TV platform, LiveXLive's linear content feed will play as a channel inside of C...
Ad Tech and Martech
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