Anderson Direct & Digital

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Anderson Direct & Digital is a full-service marketing agency offering strategy, creative development, digital, data intelligence and media planning services. In addition to our agency services, we have the ability to produce what we create through our offline and online in-house production services

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180BYTWO INTEGRATES WITH LINKEDIN TO LEVERAGE 180BYTWO'S UNIFI PLATFORM TO OPTIMIZE LINKEDIN CAMPAIGNS

180byTwo | September 30, 2020

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180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity resolu...

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Display Advertising

GUMGUM AND FRAMEPLAY PARTNER TO DELIVER CONTEXTUALLY RELEVANT, INTRINSIC IN-GAME ADVERTISEMENTS

GumGum, Frameplay | June 15, 2022

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GumGum, a contextual-first global digital advertising platform, announced today (June 14th, 2022) a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relev...

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GOOGLE MAKES SHOPPING ADS FREE TO DISPLAY IN THE MAIN SET OF SEARCH RESULTS

Google | June 30, 2020

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Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.This move comes only two months after Google made shopping ads free in the ‘Shopping’ tab. All together that’s a lot of free promotion available to retailers.Following a dramatic increase in online shopping, Google says it has become “crucial” to connect consumers with the best merchants for their needs.That&rsquo...

Read More

Ad Networks

RAKUTEN ADVERTISING UNVEILS AUDIENCE ENGINE TO ENHANCE COLLABORATION AND PERSONALIZATION OF AFFILIATE CAMPAIGNS

PR Newswire | May 09, 2023

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Rakuten Advertising has launched Audience Engine—a groundbreaking technology that compensates publishers based on the purchasing power of their most valuable audience segments while offering advertisers innovative personalization features. Debuting at Rakuten Advertising's annual DealMaker event, Audience Engine empowers publishers to utilize first-party data to establish tailored commission rates that leverage audiences with the highest potential value for advertisers. Publisher...

Read More
news image

180BYTWO INTEGRATES WITH LINKEDIN TO LEVERAGE 180BYTWO'S UNIFI PLATFORM TO OPTIMIZE LINKEDIN CAMPAIGNS

180byTwo | September 30, 2020

180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity resolu...

Read More
news image

Display Advertising

GUMGUM AND FRAMEPLAY PARTNER TO DELIVER CONTEXTUALLY RELEVANT, INTRINSIC IN-GAME ADVERTISEMENTS

GumGum, Frameplay | June 15, 2022

GumGum, a contextual-first global digital advertising platform, announced today (June 14th, 2022) a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relev...

Read More
news image

GOOGLE MAKES SHOPPING ADS FREE TO DISPLAY IN THE MAIN SET OF SEARCH RESULTS

Google | June 30, 2020

Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.This move comes only two months after Google made shopping ads free in the ‘Shopping’ tab. All together that’s a lot of free promotion available to retailers.Following a dramatic increase in online shopping, Google says it has become “crucial” to connect consumers with the best merchants for their needs.That&rsquo...

Read More
news image

Ad Networks

RAKUTEN ADVERTISING UNVEILS AUDIENCE ENGINE TO ENHANCE COLLABORATION AND PERSONALIZATION OF AFFILIATE CAMPAIGNS

PR Newswire | May 09, 2023

Rakuten Advertising has launched Audience Engine—a groundbreaking technology that compensates publishers based on the purchasing power of their most valuable audience segments while offering advertisers innovative personalization features. Debuting at Rakuten Advertising's annual DealMaker event, Audience Engine empowers publishers to utilize first-party data to establish tailored commission rates that leverage audiences with the highest potential value for advertisers. Publisher...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us