ANNUITAS

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ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is buyer-centric. Everything we do is optimized to drive revenue for our clients. ANNUITAS delivers this via its Demand Process methodology.

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ADVERTY COMPLETES INTEGRATION WITH US-BASED DIGITAL ADVERTISING TECHNOLOGY PLATFORM SMAATO

Adverty | August 26, 2020

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Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale.Adverty, the leading in-game platform for advertisers, agencies and content crea...

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CARMEL WINERY SHOWCASES NEW BRANDING AT MEAT RESTAURANT

collive | February 02, 2020

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A crowd of wine industry professionals and foodies gathered last week for an exclusive food and wine pairing event at Brooklyn’s newest Kosher hotspot, the trend-setting Meat Restaurant in Crown Heights. Hosted by Carmel Winery of Israel and their US distributor, Royal Wine Corp., wine aficionados mingled with Jewish media personalities and bloggers, enjoying the latest wine offerings from Carmel accompanied by gourmet delicacies. The evening’s menu was specially crafted for the occa...

Read More

AMAZON CUTS COMMISSION RATES FOR ADVERTISING AFFILIATES

fool | April 15, 2020

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In a memo obtained by CNBC, Amazon said it's reducing the commission rates starting April 21. A spokesperson for the tech giant wouldn't say if the move was driven by the COVID-19 pandemic. According to the memo, commission rates for several affiliate product categories are getting reduced significantly. For example rates for furniture and home improvement products have been cut to 3% from 8% while grocery product commission rates fell to 1% from 5%. The commission on ads for headphones,...

Read More

CREATING AND MAINTAINING A COHESIVE DIGITAL BRAND IMAGE

winkreport | March 08, 2020

news image

Visual consistency is about perception. It’s the ability to pick out, recognize, and immediately understand something you see. Coca-Cola is a great example of a digital brand. You can instantly recognize the simple, iconic red and white colors paired with its cursive font anywhere and in any language. Even for its holiday campaign, Coca-Cola used its colors to its advantage. Remember the famously adorable polar bears wearing red scarves that stood out from its soft, white fur and snowy bac...

Read More

Adverty | August 26, 2020

news image

ADVERTY COMPLETES INTEGRATION WITH US-BASED DIGITAL ADVERTISING TECHNOLOGY PLATFORM SMAATO

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale.Adverty, the leading in-game platform for advertisers, agencies and content crea...

Read More

collive | February 02, 2020

news image

CARMEL WINERY SHOWCASES NEW BRANDING AT MEAT RESTAURANT

A crowd of wine industry professionals and foodies gathered last week for an exclusive food and wine pairing event at Brooklyn’s newest Kosher hotspot, the trend-setting Meat Restaurant in Crown Heights. Hosted by Carmel Winery of Israel and their US distributor, Royal Wine Corp., wine aficionados mingled with Jewish media personalities and bloggers, enjoying the latest wine offerings from Carmel accompanied by gourmet delicacies. The evening’s menu was specially crafted for the occa...

Read More

fool | April 15, 2020

news image

AMAZON CUTS COMMISSION RATES FOR ADVERTISING AFFILIATES

In a memo obtained by CNBC, Amazon said it's reducing the commission rates starting April 21. A spokesperson for the tech giant wouldn't say if the move was driven by the COVID-19 pandemic. According to the memo, commission rates for several affiliate product categories are getting reduced significantly. For example rates for furniture and home improvement products have been cut to 3% from 8% while grocery product commission rates fell to 1% from 5%. The commission on ads for headphones,...

Read More

winkreport | March 08, 2020

news image

CREATING AND MAINTAINING A COHESIVE DIGITAL BRAND IMAGE

Visual consistency is about perception. It’s the ability to pick out, recognize, and immediately understand something you see. Coca-Cola is a great example of a digital brand. You can instantly recognize the simple, iconic red and white colors paired with its cursive font anywhere and in any language. Even for its holiday campaign, Coca-Cola used its colors to its advantage. Remember the famously adorable polar bears wearing red scarves that stood out from its soft, white fur and snowy bac...

Read More