ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is buyer-centric. Everything we do is optimized to drive revenue for our clients. ANNUITAS delivers this via its Demand Process methodology.

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NETFLIX WILL BRING ADS TO GIVE CHEAPER OPTIONS

Netflix | April 20, 2022

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Netflix finally considers supporting ads on its streaming services. Recently Netflix has suffered the loss of 200,000 subscribers in the first quarter. At the end of the first quarter, the streaming service provider reported 221Million global subscribers with depreciation of 200,000 and missed it's projected 2.5 Million net add. The speculations say that the dip in subscribers is due to the recent price hike by Netflix in Jan 2022. On the Earnings call, Netflix Co-Founder, Cha...

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Ad Tech and Martech, Advertiser Platforms

DEEPINTENT AND ROKU RESEARCH REVEALS 79% OF ADULTS 50+ STREAM, ARE MORE AMENABLE TO ADVERTISING THAN THE GENERAL POPULATION

PR Newswire | May 16, 2023

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DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, revealed new research that illuminates the streaming habits and impact of pharmaceutical advertising on adults over the age of 50. In partnership with Roku, Inc., DeepIntent shared the research at the company's second annual Innovating with Intent event focused on the future of connected TV (CTV) in the pharmaceutical industry. Because people are ...

Read More

ADLUCENT'S LIFT MENTALITY TECHNOLOGY MEASURES ADVERTISING ROI

ADLUCENT | September 21, 2020

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Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e -commerce marketplace to answer their most pressing question, "How effective is my advertising...

Read More

Advertiser Platforms

PERION ACQUIRES HIVESTACK, A LEADING GLOBAL FULL-STACK DIGITAL OUT-OF-HOME (DOOH) PLATFOM

Business Wire | December 13, 2023

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Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today that it has completed the acquisition of Hivestack Inc., a global innovative full-stack programmatic digital out of home (DOOH) company. The terms of the transaction include US $100 million in cash paid upon closing and a 3-year employee retention and performance-based payment plan of up to US $25 million. DOOH advertising trans...

Read More
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Display Advertising

NETFLIX WILL BRING ADS TO GIVE CHEAPER OPTIONS

Netflix | April 20, 2022

Netflix finally considers supporting ads on its streaming services. Recently Netflix has suffered the loss of 200,000 subscribers in the first quarter. At the end of the first quarter, the streaming service provider reported 221Million global subscribers with depreciation of 200,000 and missed it's projected 2.5 Million net add. The speculations say that the dip in subscribers is due to the recent price hike by Netflix in Jan 2022. On the Earnings call, Netflix Co-Founder, Cha...

Read More
news image

Ad Tech and Martech, Advertiser Platforms

DEEPINTENT AND ROKU RESEARCH REVEALS 79% OF ADULTS 50+ STREAM, ARE MORE AMENABLE TO ADVERTISING THAN THE GENERAL POPULATION

PR Newswire | May 16, 2023

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, revealed new research that illuminates the streaming habits and impact of pharmaceutical advertising on adults over the age of 50. In partnership with Roku, Inc., DeepIntent shared the research at the company's second annual Innovating with Intent event focused on the future of connected TV (CTV) in the pharmaceutical industry. Because people are ...

Read More
news image

ADLUCENT'S LIFT MENTALITY TECHNOLOGY MEASURES ADVERTISING ROI

ADLUCENT | September 21, 2020

Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e -commerce marketplace to answer their most pressing question, "How effective is my advertising...

Read More
news image

Advertiser Platforms

PERION ACQUIRES HIVESTACK, A LEADING GLOBAL FULL-STACK DIGITAL OUT-OF-HOME (DOOH) PLATFOM

Business Wire | December 13, 2023

Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today that it has completed the acquisition of Hivestack Inc., a global innovative full-stack programmatic digital out of home (DOOH) company. The terms of the transaction include US $100 million in cash paid upon closing and a 3-year employee retention and performance-based payment plan of up to US $25 million. DOOH advertising trans...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us