ANNUITAS

ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is buyer-centric. Everything we do is optimized to drive revenue for our clients. ANNUITAS delivers this via its Demand Process methodology.

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11 AMAZON ADVERTISING MISTAKES TO AVOID IN 2020

searchenginejournal | January 27, 2020

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Amazon advertising has become increasingly important over the last few years. In 2019, Amazon added a large number of new programs within the Amazon advertising platform including: New targeting options. All this combined means that more than ever before, learning and mastering advertising on Amazon is becoming essential for maximizing your potential sales. As we audit accounts of potential clients at Marketplace Blueprint, we often see common errors that can be costing the seller thousands and ...

Read More

LINKEDIN ANNOUNCED ENGAGEMENT RETARGETING OPTIONS FOR LEAD ADS AND VIDEO

LinkedIn | June 04, 2020

news image

LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options for Lead Ads and Video views. LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options.

  • Read More
  • PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

    nypost | April 02, 2020

    news image

    While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

    Read More

    ADVERTISING BUDGETS COULD TAKE A $3B HIT OVER CORONAVIRUS

    nypost | March 17, 2020

    news image

    The coronavirus pandemic could slash as much as $3 billion from advertising and marketing budgets in 2020, according to a new report. “This is a global human disaster that impacts every company,” said Jack Myers, who authored the report and who has been tracking the ad spend market since the 1980s. On Monday, Myers released a new forecast on the ad spending impact of the COVID-19 outbreak tripling his previous forecast of a $1 billion blow. Given how quickly the virus has been spread...

    Read More
    news image

    11 AMAZON ADVERTISING MISTAKES TO AVOID IN 2020

    searchenginejournal | January 27, 2020

    Amazon advertising has become increasingly important over the last few years. In 2019, Amazon added a large number of new programs within the Amazon advertising platform including: New targeting options. All this combined means that more than ever before, learning and mastering advertising on Amazon is becoming essential for maximizing your potential sales. As we audit accounts of potential clients at Marketplace Blueprint, we often see common errors that can be costing the seller thousands and ...

    Read More
    news image

    LINKEDIN ANNOUNCED ENGAGEMENT RETARGETING OPTIONS FOR LEAD ADS AND VIDEO

    LinkedIn | June 04, 2020

    LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options for Lead Ads and Video views. LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options.

  • Read More
  • news image

    PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

    nypost | April 02, 2020

    While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

    Read More
    news image

    ADVERTISING BUDGETS COULD TAKE A $3B HIT OVER CORONAVIRUS

    nypost | March 17, 2020

    The coronavirus pandemic could slash as much as $3 billion from advertising and marketing budgets in 2020, according to a new report. “This is a global human disaster that impacts every company,” said Jack Myers, who authored the report and who has been tracking the ad spend market since the 1980s. On Monday, Myers released a new forecast on the ad spending impact of the COVID-19 outbreak tripling his previous forecast of a $1 billion blow. Given how quickly the virus has been spread...

    Read More

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    C-Suite On Deck

    Responsive image

    Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

    Contact Us