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JCDecaux | September 09, 2021
JCDecaux SA, the number one outdoor advertising company worldwide, announces today the launch of JCDecaux Data Solutions - a portfolio of global and local data-driven solutions that enables advertisers to maximise the power and ROI of their media investment.
JCDecaux Data Solutions’ purpose is to offer ever more effective solutions to JCDecaux’s stakeholders so they can leverage data to optimise their campaigns in all countries across the world. Mixing global and local...
Model B | August 17, 2021
Model B, an emerging technology company built to address systemic issues throughout the digital ad buying and analytics ecosystem, today announced the launch of Blueprint, the company's proprietary Omnichannel marketing technology. Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance.
Through this platform, Model B aim...
SOCIAL MEDIA ADVERTISING
Viamedia | May 20, 2022
Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the launch of its new Parity ADS Platform. It uses a transitional approach to amplify live streams for IP-delivered distribution by simultaneously inserting regionally targeted ads on linear streams to align with the local ads on traditional cable TV systems.
"Our new Parity ADS Platform is one of the industry's first transitional approaches and introd...
Search Engine Journal | July 09, 2020
After a couple years of waiting patiently, TikTok has announced they are rolling out their self-serve advertising platform globally.The tools will give advertisers access to their tools for creative, targeting, and flexible budgeting.They also note there will be business accounts that provide additional tools, but have not specified them at this time.Advertisers have expressed curiosity, along with some frustrations about the inability to simply test ads on the platform.T...
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