Anura

Ad fraud is growing exponentially. Experts estimate that, by 2023, the costs associated with scams and misdirection will cost businesses approximately 100 billion dollars. Anura Solutions works diligently with clients to prevent fraudsters from accessing marketing dollars. With over fifteen years of software development, an impressive client roster, and a global reach, Anura is one of the fastest-growing AdTech companies in the United States.

C-Suite On Deck

Rich Kahn, CEO and Co-Founder at Anura, has been a leader in the online advertising industry since 1993. In 2003, he started eZanga.com, a digital marketing firm specializing in pay per click and pay per call advertising. His commentary has been featured in a variety of publication...

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COCA-COLA SPENT $4.24BN FOR ADVERTISING IN 2019, $20BN IN THE LAST 5 YEARS

thepolicytimes | March 04, 2020

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Data gathered by Learnbonds.com indicates that Coca-Cola spent a staggering $4.24 billion in 2019 for advertising and marketing. Furthermore, the giant beverage manufacturer has utilized about $20 billion in advertising in the last five years. On average, Coca-Cola has spent an average of $4 billion in advertising over the last six years. In 2018, the company spent $4.11 billion on advertising, an increase of 3.6% from the $3.96 billion spent in 2017. In 2016 the company spent $4 billion on glob...

Read More

PRIVACY CHANGES ARE MAKING MOBILE ADVERTISING MORE COMPLICATED

adweek | February 28, 2020

news image

U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

Read More

AD NETWORKS

NEW REPORT FROM COMCAST ADVERTISING FINDS OPTIMAL BALANCE FOR TV AND STREAMING ADVERTISING

Comcast Advertising | June 10, 2022

news image

Today, Comcast Advertising released a new, cross-industry report titled “The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser.” Relying on proprietary data, the report provides a unique view into the current landscape from the perspective of viewers, buyers and then sellers – culminating in a specific and fact-based recommendation for the optimal balance of TV and streaming advertising. Comcast Advertising, the advertising divisio...

Read More

LIVEXLIVE EXPANDS AUDIENCE AND ADVERTISING REVENUE POTENTIAL REACH OVER 100 MILLION MONTHLY VIEWERS THROUGH TOP COMSCORE RANKED PUBLISHERS

LiveXLive | July 29, 2020

news image

LiveXLive Media (NASDAQ: LIVX) ("LiveXLive"), a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that LiveXLive content and OTT music will be syndicated through Consumable TV -- the first Native OTT web-based platform reaching over 100 Million monthly viewers through top Comscore ranked publishers.Using the Consumable TV platform, LiveXLive's linear content feed will play as a channel inside of C...

Read More
news image

AD NETWORKS

COCA-COLA SPENT $4.24BN FOR ADVERTISING IN 2019, $20BN IN THE LAST 5 YEARS

thepolicytimes | March 04, 2020

Data gathered by Learnbonds.com indicates that Coca-Cola spent a staggering $4.24 billion in 2019 for advertising and marketing. Furthermore, the giant beverage manufacturer has utilized about $20 billion in advertising in the last five years. On average, Coca-Cola has spent an average of $4 billion in advertising over the last six years. In 2018, the company spent $4.11 billion on advertising, an increase of 3.6% from the $3.96 billion spent in 2017. In 2016 the company spent $4 billion on glob...

Read More
news image

PRIVACY CHANGES ARE MAKING MOBILE ADVERTISING MORE COMPLICATED

adweek | February 28, 2020

U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

Read More
news image

AD NETWORKS

NEW REPORT FROM COMCAST ADVERTISING FINDS OPTIMAL BALANCE FOR TV AND STREAMING ADVERTISING

Comcast Advertising | June 10, 2022

Today, Comcast Advertising released a new, cross-industry report titled “The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser.” Relying on proprietary data, the report provides a unique view into the current landscape from the perspective of viewers, buyers and then sellers – culminating in a specific and fact-based recommendation for the optimal balance of TV and streaming advertising. Comcast Advertising, the advertising divisio...

Read More
news image

LIVEXLIVE EXPANDS AUDIENCE AND ADVERTISING REVENUE POTENTIAL REACH OVER 100 MILLION MONTHLY VIEWERS THROUGH TOP COMSCORE RANKED PUBLISHERS

LiveXLive | July 29, 2020

LiveXLive Media (NASDAQ: LIVX) ("LiveXLive"), a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that LiveXLive content and OTT music will be syndicated through Consumable TV -- the first Native OTT web-based platform reaching over 100 Million monthly viewers through top Comscore ranked publishers.Using the Consumable TV platform, LiveXLive's linear content feed will play as a channel inside of C...

Read More

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C-Suite On Deck

Rich Kahn, CEO and Co-Founder at Anura, has been a leader in the online advertising industry since 1993. In 2003, he started eZanga.com, a digital marketing firm specializing in pay per click and pay per call advertising. His commentary has been featured in a variety of publication...