Ad fraud is growing exponentially. Experts estimate that, by 2023, the costs associated with scams and misdirection will cost businesses approximately 100 billion dollars. Anura Solutions works diligently with clients to prevent fraudsters from accessing marketing dollars. With over fifteen years of software development, an impressive client roster, and a global reach, Anura is one of the fastest-growing AdTech companies in the United States.

C-Suite On Deck

Responsive image

Q&A with Rich Kahn, CEO and Co-Founder at Anura

Media 7 | January 11, 2021

Rich Kahn, CEO and Co-Founder at Anura, has been a leader in the online advertising industry since 1993. In 2003, he started eZanga.com, a digital marketing firm specializing in pay per click and pay per call advertising. His commentary has been featured in a variety of publications and he’s been named an Ernst & Young Entrepreneur of the Year. MEDIA 7: Please take us through your career journey. How did you come up with the idea of Anura? Rich Kahn: I began my initial career in Internet Marketing back in 1993. Being so enthralled with what the internet could do, I quickly put together a newsletter sharing all of what I was learning about the new medium. As the newsletter grew, my readers would inquire about advertising within my newsletter, and that sparked my first digital marketing company. In an effort to grow my audience, I purchased a list of ‘opt-in’ email users from an Internet company, however, ultimately it ended up being fraudulent. As a result, this list almost cost me my company along with many other problems. This was my first experience with fraud on the Internet. In late 1994, with the introduction of the web browser, I quickly saw a whole new direction of where the internet was heading. Technologies were being built to make it easy for the average person to take advantage of this awesome and advanced new technology.  I got involved in all different kinds of technology and developed some of my own throughout the years. In the late 90’s I built a company that paid users to surf the web, where I was written up in WIRED magazine about this company. The article found that some of my users were using software to earn money while they were not online. To combat this user fraud, I built my first fraud detection software and began my journey of mitigating fraud. In the early 2000��s I was an advertiser promoting a variety of offers such as lead generati

Read More

Events

Related News

WITH AN INFLUENCER ADVISORY BOARD, CLOROX IS CHANGING UP ITS YOUTUBE ADVERTISING STRATEGY

digiday | January 20, 2020

news image

The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization. And the Clorox Company has already treating been some influencers almost if they belong to an agency, working with them to “co-create” a...

Read More

GOOGLE UPDATES AD POLICIES FOR EMPLOYMENT, HOUSING AND CREDIT ADS

Google | June 15, 2020

news image

Google Ads announced they will be removing certain demographic targeting criteria for advertisers operating in the employment, housing, and credit sectors. Google Ads announced they are updating their ad policies this week, specifically as it relates to emp...

Read More

Ad Networks

DOUBLEVERIFY PARTNERS WITH GROUP BLACK TO OPTIMIZE BRAND SAFETY, OPENING NEARLY 15% MORE INVENTORY FOR BLACK-OWNED MEDIA MONETIZATION

Business Wire | July 31, 2023

news image

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Group Black, one of the largest collectives of Black-owned media and diverse creators. This collaboration is part of DV’s initiative to help underrepresented publishers maximize inventory value. In the first phase of the partnership, optimization efforts enabled DV and Group Black to open up 14.8% more of Group Black’s ove...

Read More

Social Media Advertising

SAP BOOSTS BRAND AWARENESS USING GUMGUM’S HIGH IMPACT AD FORMATS

SAP, GumGum | September 07, 2022

news image

GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly boost brand awareness. Led by OMD Hamburg, a leading media agency, the campaign successfully improved brand perception of SAP as a trusted business by +7ppts, and as a company th...

Read More
news image

WITH AN INFLUENCER ADVISORY BOARD, CLOROX IS CHANGING UP ITS YOUTUBE ADVERTISING STRATEGY

digiday | January 20, 2020

The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization. And the Clorox Company has already treating been some influencers almost if they belong to an agency, working with them to “co-create” a...

Read More
news image

GOOGLE UPDATES AD POLICIES FOR EMPLOYMENT, HOUSING AND CREDIT ADS

Google | June 15, 2020

Google Ads announced they will be removing certain demographic targeting criteria for advertisers operating in the employment, housing, and credit sectors. Google Ads announced they are updating their ad policies this week, specifically as it relates to emp...

Read More
news image

Ad Networks

DOUBLEVERIFY PARTNERS WITH GROUP BLACK TO OPTIMIZE BRAND SAFETY, OPENING NEARLY 15% MORE INVENTORY FOR BLACK-OWNED MEDIA MONETIZATION

Business Wire | July 31, 2023

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Group Black, one of the largest collectives of Black-owned media and diverse creators. This collaboration is part of DV’s initiative to help underrepresented publishers maximize inventory value. In the first phase of the partnership, optimization efforts enabled DV and Group Black to open up 14.8% more of Group Black’s ove...

Read More
news image

Social Media Advertising

SAP BOOSTS BRAND AWARENESS USING GUMGUM’S HIGH IMPACT AD FORMATS

SAP, GumGum | September 07, 2022

GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly boost brand awareness. Led by OMD Hamburg, a leading media agency, the campaign successfully improved brand perception of SAP as a trusted business by +7ppts, and as a company th...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Rich Kahn, CEO and Co-Founder at Anura

Media 7 | January 11, 2021

Rich Kahn, CEO and Co-Founder at Anura, has been a leader in the online advertising industry since 1993. In 2003, he started eZanga.com, a digital marketing firm specializing in pay per click and pay per call advertising. His commentary has been featured in a variety of publications and he’s been named an Ernst & Young Entrepreneur of the Year. MEDIA 7: Please take us through your career journey. How did you come up with the idea of Anura? Rich Kahn: I began my initial career in Internet Marketing back in 1993. Being so enthralled with what the internet could do, I quickly put together a newsletter sharing all of what I was learning about the new medium. As the newsletter grew, my readers would inquire about advertising within my newsletter, and that sparked my first digital marketing company. In an effort to grow my audience, I purchased a list of ‘opt-in’ email users from an Internet company, however, ultimately it ended up being fraudulent. As a result, this list almost cost me my company along with many other problems. This was my first experience with fraud on the Internet. In late 1994, with the introduction of the web browser, I quickly saw a whole new direction of where the internet was heading. Technologies were being built to make it easy for the average person to take advantage of this awesome and advanced new technology.  I got involved in all different kinds of technology and developed some of my own throughout the years. In the late 90’s I built a company that paid users to surf the web, where I was written up in WIRED magazine about this company. The article found that some of my users were using software to earn money while they were not online. To combat this user fraud, I built my first fraud detection software and began my journey of mitigating fraud. In the early 2000��s I was an advertiser promoting a variety of offers such as lead generati

Read More