AppThis LLC

AppThis is an international mobile ad tech company focused on the global app ecosystem. Founded in early 2014 in Denver, Colorado by two experienced tech entrepreneurs, the company has already delivered over ten million app installs for global app developers and is further expanding its global presence with offices in London and Tel Aviv.

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MOBILE ADVERTISING

ANZU PARTNERS WITH INMOBI FOR PROGRAMMATIC BRANDS ADVERTISING

Anzu | February 24, 2021

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In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi's brand advertisers will have access to Anzu's mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist's inventory includes exclusive titles across a range of genres, including sport and action. "We are living in a mobile-first world, and media...

Read More

FACEBOOK ADS TO REMOVE 28-DAY ATTRIBUTION OPTION

Facebook | September 29, 2020

news image

Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting. Facebook Ads announced today it’s retiring its 28-day attribution window option. After they do, the longest remaining attribution window will be their already-existing 7-day option. Why the Change? According to their official announcement sent directly to advertisers, “Upcoming digital privacy initiatives affecting multiple browsers wil...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

CONTEXT OF SOCIAL MEDIA ADS DRIVES ENGAGEMENT AND PURCHASE INTENT, IAS RESEARCH

IAS | February 04, 2022

news image

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released new research showing that consumers have become even more aware of ads on social platforms and what they consider appropriate. Surveying over 1,100 U.S. consumers, IAS explored how the use of social media and receptivity to in-feed ads has changed; 59% of consumers now say they hold social platforms responsible for ads appearing next to unsafe content. "As the future of walled gardens ...

Read More

FORDDIRECT AND WAYMARK COLLABORATED TO OFFER FREE PERSONALIZED VIDEO ADS TO AUTO DEALERSHIPS AFFECTED BY COVID-19

Waymark | May 08, 2020

news image

Free, custom videos available to dealers for online and TV advertising Special video templates for dealerships, COVID-19 response messaging Vi...

Read More
news image

MOBILE ADVERTISING

ANZU PARTNERS WITH INMOBI FOR PROGRAMMATIC BRANDS ADVERTISING

Anzu | February 24, 2021

In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi's brand advertisers will have access to Anzu's mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist's inventory includes exclusive titles across a range of genres, including sport and action. "We are living in a mobile-first world, and media...

Read More
news image

FACEBOOK ADS TO REMOVE 28-DAY ATTRIBUTION OPTION

Facebook | September 29, 2020

Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting. Facebook Ads announced today it’s retiring its 28-day attribution window option. After they do, the longest remaining attribution window will be their already-existing 7-day option. Why the Change? According to their official announcement sent directly to advertisers, “Upcoming digital privacy initiatives affecting multiple browsers wil...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

CONTEXT OF SOCIAL MEDIA ADS DRIVES ENGAGEMENT AND PURCHASE INTENT, IAS RESEARCH

IAS | February 04, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released new research showing that consumers have become even more aware of ads on social platforms and what they consider appropriate. Surveying over 1,100 U.S. consumers, IAS explored how the use of social media and receptivity to in-feed ads has changed; 59% of consumers now say they hold social platforms responsible for ads appearing next to unsafe content. "As the future of walled gardens ...

Read More
news image

FORDDIRECT AND WAYMARK COLLABORATED TO OFFER FREE PERSONALIZED VIDEO ADS TO AUTO DEALERSHIPS AFFECTED BY COVID-19

Waymark | May 08, 2020

Free, custom videos available to dealers for online and TV advertising Special video templates for dealerships, COVID-19 response messaging Vi...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us