AppThis LLC

MOBILE ADVERTISING

Anzu | February 24, 2021

In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi's brand advertisers will have access to Anzu's mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist's inventory includes exclusive titles across a range of genres, including sport and action. "We are living in a mobile-first world, and media...

Facebook | September 29, 2020

Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting. Facebook Ads announced today it’s retiring its 28-day attribution window option. After they do, the longest remaining attribution window will be their already-existing 7-day option. Why the Change? According to their official announcement sent directly to advertisers, “Upcoming digital privacy initiatives affecting multiple browsers wil...

ADVERTISER CAMPAIGN MANAGEMENT

IAS | February 04, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released new research showing that consumers have become even more aware of ads on social platforms and what they consider appropriate. Surveying over 1,100 U.S. consumers, IAS explored how the use of social media and receptivity to in-feed ads has changed; 59% of consumers now say they hold social platforms responsible for ads appearing next to unsafe content. "As the future of walled gardens ...

Waymark | May 08, 2020

Free, custom videos available to dealers for online and TV advertising Special video templates for dealerships, COVID-19 response messaging Vi...