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Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

C-Suite On Deck

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Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

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APRIMO NAMED A LEADER IN DAM FOR CUSTOMER EXPERIENCE BY INDEPENDENT RESEARCH FIRM

Aprimo | November 20, 2019

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CHICAGO - Aprimo, a leading provider of technology solutions for content, operations, and performance, today announced it has been recognized as a ‘Leader’ in “The Forrester Wave™: Digital Asset Management (DAM) for Customer Experience, Q4 2019” report by Forrester Research, Inc. Aprimo was evaluated among the 14 most significant DAM providers based on 28 criteria. Within the current offering category, Aprimo received the highest scores possible in 16 criteria, incl...

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APRIMO RECOGNIZED AS WINNER FOR 2019 MICROSOFT MEDIA & COMMUNICATIONS PARTNER OF THE YEAR

Aprimo | June 20, 2019

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Aprimo, the leading provider of technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them, today announced it has won the 2019 Microsoft Media & Communications Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. As a member of t...

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SPRING 2019 RELEASE SYNC! ANNOUNCEMENT

Aprimo | June 04, 2019

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Aprimo, the leading provider of technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them, has announced a Spring 2019 Release including new features, UX innovations, and expanded integrations across its entire platform. The release recaps innovations that Aprimo continuously delivered to its SaaS platform from the beginning of the year. Each update further enables users to easily plan, cre...

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U.S. CENSUS BUREAU UNVEILS 2020 CENSUS ADVERTISING AND OUTREACH CAMPAIGN

ksby | January 14, 2020

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The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...

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APRIMO NAMED A LEADER IN DAM FOR CUSTOMER EXPERIENCE BY INDEPENDENT RESEARCH FIRM

Aprimo | November 20, 2019

CHICAGO - Aprimo, a leading provider of technology solutions for content, operations, and performance, today announced it has been recognized as a ‘Leader’ in “The Forrester Wave™: Digital Asset Management (DAM) for Customer Experience, Q4 2019” report by Forrester Research, Inc. Aprimo was evaluated among the 14 most significant DAM providers based on 28 criteria. Within the current offering category, Aprimo received the highest scores possible in 16 criteria, incl...

Read More
news image

APRIMO RECOGNIZED AS WINNER FOR 2019 MICROSOFT MEDIA & COMMUNICATIONS PARTNER OF THE YEAR

Aprimo | June 20, 2019

Aprimo, the leading provider of technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them, today announced it has won the 2019 Microsoft Media & Communications Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. As a member of t...

Read More
news image

SPRING 2019 RELEASE SYNC! ANNOUNCEMENT

Aprimo | June 04, 2019

Aprimo, the leading provider of technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them, has announced a Spring 2019 Release including new features, UX innovations, and expanded integrations across its entire platform. The release recaps innovations that Aprimo continuously delivered to its SaaS platform from the beginning of the year. Each update further enables users to easily plan, cre...

Read More
news image

U.S. CENSUS BUREAU UNVEILS 2020 CENSUS ADVERTISING AND OUTREACH CAMPAIGN

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

Read More