Arc Worldwide

Brand Marketing

Criteo | November 19, 2020

Criteo S.A., the worldwide innovation organization controlling the world's advertisers with trusted and effective promoting, today declared a combination with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a prescient offering instrument, is currently coordinated with Oracle Contextual Intelligence, an answer giving ongoing substance survey and characterization pre-offered to customers across brand-appropriate classifications. Brand...

TargetBay | October 01, 2020

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay an...

Brand Marketing

MiQ | May 19, 2022

MiQ, the leading global programmatic media partner, has launched its ground-breaking analytics and measurement capability for cross-channel YouTube and TV campaigns in the UK. The innovative solution bridges the gap between the two channels. By connecting these often-disparate datasets, brands are empowered to reach nearly 100% of their target viewers on YouTube and measure reach deterministically across these channels – all in a cost-efficient and privacy compliant way. As ...

Microsoft | September 04, 2020

After being in open preview for about the last 10 months, Microsoft Ads is rolling out a redesign of its interface. It will be appearing in accounts over the next several weeks, and will streamline views, tools, and workflow into a familiar layout. A new default experience for users managing multiple accounts gives an at-a-glance experience for manager-level insights, making it faster to spot where action might need to be taken in different accounts. Customizable tiles in the dashboard let manag...