We believe marketing should be measurable, data-driven and effective. As a Google Premier Partner with industry-leading methodologies, Arcalea specializes in the strategic assessment of how audiences interact with brands online, and the resulting analysis and implementation of digital programs. From Search Engine Marketing (SEO/SEM), to Content Marketing, and Paid Advertising, our unique mix of national brand experience and proven proprietary analyses solves complex business challenges, and our clients win.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

DISPLAY ADVERTISING

TEIKAMETRICS TO DISCUSS VISUALIZING ADVERTISING AND RETAIL PERFORMANCE AT UPCOMING AMAZON ACCELERATE CONFERENCE

Teikametrics | September 12, 2022

news image

Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, announced today that it will be part of a breakout session at Amazon Accelerate next week at the Seattle Convention Center. Teikametrics’ Laura Pattison, the company’s director of premium services, will participate in the “Visualizing Your Advertising and Retail Performance” panel, a discussion of how to use advanced analytics and data visualization to understand where a sell...

Read More

ADVERTISER PLATFORMS

COMCAST ADVERTISING REVEALS HOW FREE AD-SUPPORTED STREAMING TV (F.A.S.T.) IS CHANGING THE TV ADVERTISING LANDSCAPE

Comcast Advertising | July 25, 2022

news image

Today, Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, enco...

Read More

AD TECH AND MARTECH

STREAMING TV REACHED A RECORD HIGH IN APRIL-NIELSEN

Nielsen | May 23, 2022

news image

Nielsen's monthly total TV viewing snapshot, The Guage, reported April as another month of high records for streaming. Streaming captured 30.4% of full TV viewing and surpassed its previous record of 29.7% set in March 2022. While overall TV viewership fell by 2.1% in March, streaming volume remained nearly unchanged, helping to boost its share by over 0.6%. Even though Netflix said it lost 200,000 subscribers in the first quarter, which sent its shares into a tailspin, its sh...

Read More

VIZIO PURSUES A LATE-MOVER ADVANTAGE IN CTV AD SALES

Vizio | February 18, 2020

news image

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...

Read More
news image

DISPLAY ADVERTISING

TEIKAMETRICS TO DISCUSS VISUALIZING ADVERTISING AND RETAIL PERFORMANCE AT UPCOMING AMAZON ACCELERATE CONFERENCE

Teikametrics | September 12, 2022

Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, announced today that it will be part of a breakout session at Amazon Accelerate next week at the Seattle Convention Center. Teikametrics’ Laura Pattison, the company’s director of premium services, will participate in the “Visualizing Your Advertising and Retail Performance” panel, a discussion of how to use advanced analytics and data visualization to understand where a sell...

Read More
news image

ADVERTISER PLATFORMS

COMCAST ADVERTISING REVEALS HOW FREE AD-SUPPORTED STREAMING TV (F.A.S.T.) IS CHANGING THE TV ADVERTISING LANDSCAPE

Comcast Advertising | July 25, 2022

Today, Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, enco...

Read More
news image

AD TECH AND MARTECH

STREAMING TV REACHED A RECORD HIGH IN APRIL-NIELSEN

Nielsen | May 23, 2022

Nielsen's monthly total TV viewing snapshot, The Guage, reported April as another month of high records for streaming. Streaming captured 30.4% of full TV viewing and surpassed its previous record of 29.7% set in March 2022. While overall TV viewership fell by 2.1% in March, streaming volume remained nearly unchanged, helping to boost its share by over 0.6%. Even though Netflix said it lost 200,000 subscribers in the first quarter, which sent its shares into a tailspin, its sh...

Read More
news image

VIZIO PURSUES A LATE-MOVER ADVANTAGE IN CTV AD SALES

Vizio | February 18, 2020

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us