Arcalea

advanced-television | March 05, 2020

ITV has announced Rhys McLachlan will become their new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the global digital advertising technology company with whom ITV signed an exclusive UK and Ireland licensing agreement with last year. Since announcing the Amobee deal, ITV has been working closely with Amobee to design, develop and integrate the technology to power ITV’s new programmatic TV platform, Planet V. Reporting to Kelly Williams, ...

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Cloud Nine | March 02, 2022

Cloud Nine Web3 Technologies Inc. (CSE: CNI) (OTC: CLGUF) (FRANKFURT: 1JI0) (“Cloud Nine” or the “Company”), a leading decentralized network and data storage technology company, has deployed advertising billboards in the Decentraland Metaverse, promoting Cloud Nine’s Limitless VPN (virtual private network). Cloud Nine was able to work with TerraZero Technologies Inc. (“TerraZero”) and use their virtual land holdings and their portfolio of ...

Microsoft | April 29, 2020

Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications. Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. ...

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Ampersand | September 18, 2021

Ampersand, the audience-first TV advertising sales, data and technology company, announced today the availability of its Total TV Measurement solution for advertisers and agencies. This new capability allows Ampersand to offer brands as well as local advertisers the ability to unify and consolidate the measurement of audience-based media delivery across all of their TV investment channels – including network, spot and addressable– and activate across Ampersand's full footprint of...