Arcalea

We believe marketing should be measurable, data-driven and effective. As a Google Premier Partner with industry-leading methodologies, Arcalea specializes in the strategic assessment of how audiences interact with brands online, and the resulting analysis and implementation of digital programs. From Search Engine Marketing (SEO/SEM), to Content Marketing, and Paid Advertising, our unique mix of national brand experience and proven proprietary analyses solves complex business challenges, and our clients win.

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ITV NAMES MCLACHLAN DIRECTOR OF ADVANCED ADVERTISING

advanced-television | March 05, 2020

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ITV has announced Rhys McLachlan will become their new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the global digital advertising technology company with whom ITV signed an exclusive UK and Ireland licensing agreement with last year. Since announcing the Amobee deal, ITV has been working closely with Amobee to design, develop and integrate the technology to power ITV’s new programmatic TV platform, Planet V. Reporting to Kelly Williams, ...

Read More

AD NETWORKS

CLOUD NINE PUBLISHES METAVERSE ADVERTISING BILLBOARDS FOR ITS “LIMITLESS VPN” METAVERSE ‘FOCUSED’ VPN SERVICE

Cloud Nine | March 02, 2022

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Cloud Nine Web3 Technologies Inc. (CSE: CNI) (OTC: CLGUF) (FRANKFURT: 1JI0) (“Cloud Nine” or the “Company”), a leading decentralized network and data storage technology company, has deployed advertising billboards in the Decentraland Metaverse, promoting Cloud Nine’s Limitless VPN (virtual private network). Cloud Nine was able to work with TerraZero Technologies Inc. (“TerraZero”) and use their virtual land holdings and their portfolio of ...

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MICROSOFT ADVERTISING INTRODUCES COOKIE-BASED EXPERIMENT FUNCTIONALITY

Microsoft | April 29, 2020

news image

Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications. Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. ...

Read More

AD NETWORKS

AMPERSAND'S TOTAL TV MEASUREMENT SOLUTION OFFERS ADVERTISERS INSIGHT ACROSS THEIR ENTIRE MULTISCREEN TV INVESTMENTS

Ampersand | September 18, 2021

news image

Ampersand, the audience-first TV advertising sales, data and technology company, announced today the availability of its Total TV Measurement solution for advertisers and agencies. This new capability allows Ampersand to offer brands as well as local advertisers the ability to unify and consolidate the measurement of audience-based media delivery across all of their TV investment channels – including network, spot and addressable– and activate across Ampersand's full footprint of...

Read More
news image

ITV NAMES MCLACHLAN DIRECTOR OF ADVANCED ADVERTISING

advanced-television | March 05, 2020

ITV has announced Rhys McLachlan will become their new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the global digital advertising technology company with whom ITV signed an exclusive UK and Ireland licensing agreement with last year. Since announcing the Amobee deal, ITV has been working closely with Amobee to design, develop and integrate the technology to power ITV’s new programmatic TV platform, Planet V. Reporting to Kelly Williams, ...

Read More
news image

AD NETWORKS

CLOUD NINE PUBLISHES METAVERSE ADVERTISING BILLBOARDS FOR ITS “LIMITLESS VPN” METAVERSE ‘FOCUSED’ VPN SERVICE

Cloud Nine | March 02, 2022

Cloud Nine Web3 Technologies Inc. (CSE: CNI) (OTC: CLGUF) (FRANKFURT: 1JI0) (“Cloud Nine” or the “Company”), a leading decentralized network and data storage technology company, has deployed advertising billboards in the Decentraland Metaverse, promoting Cloud Nine’s Limitless VPN (virtual private network). Cloud Nine was able to work with TerraZero Technologies Inc. (“TerraZero”) and use their virtual land holdings and their portfolio of ...

Read More
news image

MICROSOFT ADVERTISING INTRODUCES COOKIE-BASED EXPERIMENT FUNCTIONALITY

Microsoft | April 29, 2020

Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications. Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. ...

Read More
news image

AD NETWORKS

AMPERSAND'S TOTAL TV MEASUREMENT SOLUTION OFFERS ADVERTISERS INSIGHT ACROSS THEIR ENTIRE MULTISCREEN TV INVESTMENTS

Ampersand | September 18, 2021

Ampersand, the audience-first TV advertising sales, data and technology company, announced today the availability of its Total TV Measurement solution for advertisers and agencies. This new capability allows Ampersand to offer brands as well as local advertisers the ability to unify and consolidate the measurement of audience-based media delivery across all of their TV investment channels – including network, spot and addressable– and activate across Ampersand's full footprint of...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us