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Architonic, with its 16 million visitors per year, is the number-one online business-to-business community that connects architects, building owners and contract clients with manufacturers, agents and retailers internationally, as well as with trade fairs and the design press.

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Mobile Advertising

COMSCORE ANNOUNCES NEW AGREEMENT WITH ANZU FOR MOBILE IN-GAME AUDIENCE MEASUREMENT

Comscore | November 23, 2020

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Comscore, a confided in accomplice for arranging, executing, and assessing media across stages, today reported another consent to give Anzu, the world's in-game advertising pioneer, with Comscore's industry-driving Validated Campaign Essentials™ (VCE®) and Comscore Brand Survey Lift™ answers for versatile missions. The gaming market is greater than the music and entertainment worlds joined, with an overall crowd beating 3 billion individuals who are extende...

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CORONAVIRUS OUTBREAK BRINGS ADVERTISEMENT SECTOR TO A STOP POINT

somagnews | April 15, 2020

news image

The new type of coronavirus epidemic, which negatively affects all areas of life, also causes great negativities in the advertising industry. There is a big drop in the number of advertisers to giant companies like Facebook and Google With the development of technology and the increase in consumption, there is an incredible increase in the advertising sector. So much so that Google and Facebook have managed to triple the number of advertising businesses in the past 5 years. The coronavirus epide...

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Mobile Advertising

ZYNGA CLOSES ACQUISITION OF CHARTBOOST, A LEADING MOBILE ADVERTISING AND MONETIZATION PLATFORM

Zynga | August 10, 2021

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Zynga Inc., a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition is effective as of August 4, 2021. Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Sup...

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Ad Networks

APPLE LEAVES ADVERTISERS SHOCKED

Apple | June 13, 2022

news image

When Apple revealed iOS 16 last week at its developer conference, the marketing world was anticipating a data cut-off coming from iPhones, meaning mobile advertising would no longer remain the same for iPhone users. However, Apple shocked advertisers and marketers alike by not introducing any data cut-offs. “We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace. “We w...

Read More
news image

Mobile Advertising

COMSCORE ANNOUNCES NEW AGREEMENT WITH ANZU FOR MOBILE IN-GAME AUDIENCE MEASUREMENT

Comscore | November 23, 2020

Comscore, a confided in accomplice for arranging, executing, and assessing media across stages, today reported another consent to give Anzu, the world's in-game advertising pioneer, with Comscore's industry-driving Validated Campaign Essentials™ (VCE®) and Comscore Brand Survey Lift™ answers for versatile missions. The gaming market is greater than the music and entertainment worlds joined, with an overall crowd beating 3 billion individuals who are extende...

Read More
news image

CORONAVIRUS OUTBREAK BRINGS ADVERTISEMENT SECTOR TO A STOP POINT

somagnews | April 15, 2020

The new type of coronavirus epidemic, which negatively affects all areas of life, also causes great negativities in the advertising industry. There is a big drop in the number of advertisers to giant companies like Facebook and Google With the development of technology and the increase in consumption, there is an incredible increase in the advertising sector. So much so that Google and Facebook have managed to triple the number of advertising businesses in the past 5 years. The coronavirus epide...

Read More
news image

Mobile Advertising

ZYNGA CLOSES ACQUISITION OF CHARTBOOST, A LEADING MOBILE ADVERTISING AND MONETIZATION PLATFORM

Zynga | August 10, 2021

Zynga Inc., a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition is effective as of August 4, 2021. Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Sup...

Read More
news image

Ad Networks

APPLE LEAVES ADVERTISERS SHOCKED

Apple | June 13, 2022

When Apple revealed iOS 16 last week at its developer conference, the marketing world was anticipating a data cut-off coming from iPhones, meaning mobile advertising would no longer remain the same for iPhone users. However, Apple shocked advertisers and marketers alike by not introducing any data cut-offs. “We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace. “We w...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us