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The Arena Group | October 27, 2022
The Arena Group, (NYSE American: AREN) (the “Company” or “The Arena Group”) a tech-powered media company home to more than 240 brands, including Sports Illustrated, TheStreet, Inc. (“TheStreet”), Parade Media (“Parade”), and HubPages, Inc. operating on a single technology platform, today announced further investment in its data infrastructure for advertising partners to optimize audience reach. As the first step in this process, the company hired S...
Ad Tech and Martech
AWS | December 02, 2022
At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Yahoo has selected AWS as its preferred public cloud provider for its advertising technology business Yahoo Ad Tech. Building on its longtime relationship with AWS, Yahoo Ad Tech is migrating all of its advertising technology workloads—including its media-buying and supply-side platforms, analytics, and identity solutions and products—from its on-premises data centers to AWS....
Permission.io | October 11, 2021
Permission.io, the leading provider of permission-based advertising, announced the development of their Demand Side Platform (DSP), Permission Ads.
The patent-pending, state-of-the-art ad-buying platform offers advertisers a new way to run consent-based ad campaigns offering consumers cryptocurrency rewards in the form of ASK digital currency, in exchange for their data.
Permission Ads enables advertisers to allocate ASK and reward users for engaging with advertisem...
Colling Media | December 02, 2020
Phoenix-based Colling Media is pushing the limits of advertising with its most recent product introduction: utilizing a client's first-party information to produce high-changing over leads from Google Ads, and robotizing them to zero in on purchasers well on the way to become paying customers.
First-party data is the information a business gathers directly from possible customers. Such data incorporates moves consumers take, for example, filling out forms and other online acti...
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