ARGONAUT Inc.

ArgonautInc.com

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We’re an advertising agency. We make things that surprise and delight the world. But our focus is also on helping clients tackle their toughest business problems, not just their advertising challenges.

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MARYLAND APPROVES THE FIRST STATE TAX ON DIGITAL ADS FROM FACEBOOK, GOOGLE

Facebook | February 16, 2021

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Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will like...

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Programmatic Advertising

ODEEO EXPANDS OFFERING TO BRING PROGRAMMATIC AUDIO ADVERTISING TO MILLIONS OF MOBILE GAMERS

Odeeo, Xandr | December 05, 2022

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Odeeo, an in-game audio advertising platform, announced a first-of-its-kind integration with Xandr, a global marketplace for premium advertising, to bring in-game audio supply to its Invest DSP customers. The alliance will give Xandr’s advertiser clients access to Odeeo’s exclusive inventory in hundreds of the world’s top mobile games, reaching millions of gamers. Through this integration, buyers on Invest DSP and third-party DSPs via Xandr will be able to reach ...

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OUT OF HOME ADVERTISING ASSOCIATION OF AMERICA LAUNCHES BIWEEKLY NEWS SERVICE

thepublicopinion | January 21, 2020

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On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry insights and thought leadership from top media executives. OOH SmartBrief will serve as an authoritative resource on the fast-growing OOH advertising industry. The news service will also highlight events such as OAAA’s OBIE A...

Read More

Ad Networks

ENTRAVISION PARTNERS WITH ROKU TO SERVE AS MEDIA ADVERTISING PARTNER IN MEXICO

Entravision | February 16, 2022

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Entravision (NYSE: EVC), a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers, announced today that the Company has partnered with Roku, the #1 TV streaming platform in the U.S., Mexico and Canada*, to serve as Roku’s media advertising partner in Mexico. Entravision will help brands effectively reach consumers by advertising on the Roku streaming platform. As more consumers are moving to...

Read More
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Ad Networks

MARYLAND APPROVES THE FIRST STATE TAX ON DIGITAL ADS FROM FACEBOOK, GOOGLE

Facebook | February 16, 2021

Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will like...

Read More
news image

Programmatic Advertising

ODEEO EXPANDS OFFERING TO BRING PROGRAMMATIC AUDIO ADVERTISING TO MILLIONS OF MOBILE GAMERS

Odeeo, Xandr | December 05, 2022

Odeeo, an in-game audio advertising platform, announced a first-of-its-kind integration with Xandr, a global marketplace for premium advertising, to bring in-game audio supply to its Invest DSP customers. The alliance will give Xandr’s advertiser clients access to Odeeo’s exclusive inventory in hundreds of the world’s top mobile games, reaching millions of gamers. Through this integration, buyers on Invest DSP and third-party DSPs via Xandr will be able to reach ...

Read More
news image

OUT OF HOME ADVERTISING ASSOCIATION OF AMERICA LAUNCHES BIWEEKLY NEWS SERVICE

thepublicopinion | January 21, 2020

On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry insights and thought leadership from top media executives. OOH SmartBrief will serve as an authoritative resource on the fast-growing OOH advertising industry. The news service will also highlight events such as OAAA’s OBIE A...

Read More
news image

Ad Networks

ENTRAVISION PARTNERS WITH ROKU TO SERVE AS MEDIA ADVERTISING PARTNER IN MEXICO

Entravision | February 16, 2022

Entravision (NYSE: EVC), a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers, announced today that the Company has partnered with Roku, the #1 TV streaming platform in the U.S., Mexico and Canada*, to serve as Roku’s media advertising partner in Mexico. Entravision will help brands effectively reach consumers by advertising on the Roku streaming platform. As more consumers are moving to...

Read More

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Advertiser Campaign Management, CMO Strategy

Next-gen Sales: Power of Advanced Quote Management Providers

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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