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Related News

GOOGLE ADDS ENHANCED VISUAL OPTIONS FOR SHOPPERS AND BRANDS

Google | July 21, 2020

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As online shopping continues to be the norm during Covid (and perhaps after it), Google has embraced the reality in several ways.Google announced last week the latest additions for this push: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.While on the surface, this might seem like routine housekeeping and updates for a platform, they’re interesting indicators of how Google is moving relative to other platforms. ...

Read More

IN-GAME ADVERTISING MARKET SEES GROWTH, INCREASED ADVERTISER-VIDEO GAMING COMPANY PARTNERSHIPS DRIVING MARKET GROWTH

ResearchAndMarkets.com | May 26, 2020

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The in-game advertising market is poised to grow by $ 10.97 bn during 2020-2024 progressing at a CAGR of 20% during the forecast period. This report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth dri...

Read More

DEALER.COM LAUNCHES NEW ADVERTISING PRODUCT TO HELP DEALERS REACH IN-MARKET SHOPPERS ACROSS CONNECTED TV AND OVER-THE-TOP VIDEO CHANNELS

Dealer.com | October 22, 2020

news image

Video consumption is at record levels, but reaching the right shopper is no longer as simple as securing a cable TV spot. As consumers tune-out of traditional TV and diversify where they watch, advertisers need the ability to precisely target in-market shoppers wherever they consume digital content. To give clients the access they need, Dealer.com announces Connected Video, a solution that uses advanced targeting and Cox Automotive data to reach in-market shoppers watching connected television o...

Read More

Advertiser Platforms

PROXIMA RELEASES SURVEY THAT SHOWS WHERE ADVERTISERS ARE PLACING THEIR BETS FOR 2023

Proxima | November 16, 2022

news image

Despite disappointing Q3 earnings for major ad platforms, a recent survey from data science company, Proxima, shows that marketers remain committed to ad platforms, even after a year of chaos and low satisfaction rates. While investors are scrutinizing the valuations of these platforms, the majority of consumer brands remain committed to digital advertising, both old and new channels, while seeking new ways to improve customer targeting. Approximately 80% of respondents report plans to maintain ...

Read More
news image

GOOGLE ADDS ENHANCED VISUAL OPTIONS FOR SHOPPERS AND BRANDS

Google | July 21, 2020

As online shopping continues to be the norm during Covid (and perhaps after it), Google has embraced the reality in several ways.Google announced last week the latest additions for this push: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.While on the surface, this might seem like routine housekeeping and updates for a platform, they’re interesting indicators of how Google is moving relative to other platforms. ...

Read More
news image

IN-GAME ADVERTISING MARKET SEES GROWTH, INCREASED ADVERTISER-VIDEO GAMING COMPANY PARTNERSHIPS DRIVING MARKET GROWTH

ResearchAndMarkets.com | May 26, 2020

The in-game advertising market is poised to grow by $ 10.97 bn during 2020-2024 progressing at a CAGR of 20% during the forecast period. This report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth dri...

Read More
news image

DEALER.COM LAUNCHES NEW ADVERTISING PRODUCT TO HELP DEALERS REACH IN-MARKET SHOPPERS ACROSS CONNECTED TV AND OVER-THE-TOP VIDEO CHANNELS

Dealer.com | October 22, 2020

Video consumption is at record levels, but reaching the right shopper is no longer as simple as securing a cable TV spot. As consumers tune-out of traditional TV and diversify where they watch, advertisers need the ability to precisely target in-market shoppers wherever they consume digital content. To give clients the access they need, Dealer.com announces Connected Video, a solution that uses advanced targeting and Cox Automotive data to reach in-market shoppers watching connected television o...

Read More
news image

Advertiser Platforms

PROXIMA RELEASES SURVEY THAT SHOWS WHERE ADVERTISERS ARE PLACING THEIR BETS FOR 2023

Proxima | November 16, 2022

Despite disappointing Q3 earnings for major ad platforms, a recent survey from data science company, Proxima, shows that marketers remain committed to ad platforms, even after a year of chaos and low satisfaction rates. While investors are scrutinizing the valuations of these platforms, the majority of consumer brands remain committed to digital advertising, both old and new channels, while seeking new ways to improve customer targeting. Approximately 80% of respondents report plans to maintain ...

Read More

Resources

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Ad Tech and Martech

Getting smart about ad waste

Whitepaper

resource image

Display Advertising, Mobile Advertising

1631 Digital Online Advertising, HOPE IS NOT A STRATEGY

Video

resource image

Ad Tech and Martech

"AIoT" Robot Advertising Model

Video

resource image

Display Advertising, Mobile Advertising

Aidem - The future of Advertising

Video

resource image

Ad Tech and Martech

Getting smart about ad waste

Whitepaper

resource image

Display Advertising, Mobile Advertising

1631 Digital Online Advertising, HOPE IS NOT A STRATEGY

Video

resource image

Ad Tech and Martech

"AIoT" Robot Advertising Model

Video

resource image

Display Advertising, Mobile Advertising

Aidem - The future of Advertising

Video

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us