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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Google Ads | December 16, 2021
Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals. This update is part of a series of changes to image extensions, which also includes the ability to display them in desktop ads. Here’s an overview of all the updates to image extensions and how they can help your business. Google is making it easier to utilize image extensions by offering a searchable library of stock photos that are free to ...
AD TECH AND MARTECH
Moloco | October 03, 2022
Moloco, a machine learning company, today announced that advertising and search product executive Bill Michels has been appointed General Manager of Moloco’s Retail Media business unit. Prior to joining Moloco, Bill Michels was the Executive Vice President of Product at The Trade Desk.
Michels brings more than two decades of successful leadership across product management, engineering, data strategy, and business development for some of the definitive companies in advertisin...
Tru Optik | August 14, 2020
In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable, actionable and privacy compliant targeting across connected media (OTT, st...
Teads, IMPACT+ | October 20, 2022
IMPACT+, the solution to reduce the greenhouse gas emissions of digital advertising, and Teads, the global media platform, announce a global partnership with the goal of measuring and reducing the carbon footprint of every online advertising campaign running through the Teads platform.
IMPACT+, the leading third-party carbon footprint measurement provider, can bring concrete recommendations to advertisers globally. Its core objective is to allow digital advertising industry player...
DISPLAY ADVERTISING, MOBILE ADVERTISING, RETARGETING
SOCIAL MEDIA ADVERTISING
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