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ADVERTISING'S POSITIVE ROLE IN SOCIETY GAINS RECOGNITION

warc | February 03, 2020

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Nearly half (46%) of British consumers believe advertising has a positive impact on society, while 42% say that advertising can help to make the world a better place, a new survey has revealed. The comprehensive research from Credos, the Advertising Association’s think tank, highlights how both consumers and industry practitioners perceive advertising’s role in society and was released to coincide with the AA’s annual LEAD summit last week. The findings are based on responses f...

Read More

BRAND MARKETING

RAKUTEN ADVERTISING'S "ACCELERATE" QUICKENS AFFILIATE MARKETING GROWTH AND FUELS MARKET EXPANSION

Rakuten Advertising | October 27, 2021

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Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights, competitive intelligence, custom campaign modeling and publisher matchmaking to optimize performance marketing spend with unprecedented speed. Unlike other affiliate programs, Accelerate assumes the financial risk of testing new publishers, meaning advertisers are guaranteed to only pay for performance. By tapping into the c...

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ADVERTISER PLATFORMS

TO RUN AMAZON DSP BUYS, BRANDS PREFER CANOPY MANAGEMENT

Canopy Management | September 08, 2021

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Increasingly, Amazon sellers are choosing CANOPY Management as their preferred provider when leveraging the Amazon DSP (Demand Side Platform) ad buys, the company reported today. Some partners say they would rather buy the ads through CANOPY, the Industry Leading full-service Amazon agency that helps brands scale their business and gain market share, than through Amazon itself. Amazon DSP is a Demand-Side Platform that enables brands and agencies to programmatically buy display, v...

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AD NETWORKS

ONLY 10% OF MAJOR U.S ADVERTISERS THINK THEIR CREATIVE AND MEDIA TEAMS ARE ALIGNED

Smartly.io | May 26, 2022

news image

On May 24, Ad-Lib.io, a Smartly.io company, announced the publication of a new survey conducted by WBR Insights titled ‘Releasing the Power of Digital Creative’. This survey uncovers the sentiments of major U.S advertisers about the opportunities to boost ROAS via investment in creative capabilities. It also discusses the roadblocks in the way of creative effectiveness. To get these insights, WBR surveyed 100 major U.S brands and multi-brand retailers with advertising budgets greater...

Read More
news image

ADVERTISING'S POSITIVE ROLE IN SOCIETY GAINS RECOGNITION

warc | February 03, 2020

Nearly half (46%) of British consumers believe advertising has a positive impact on society, while 42% say that advertising can help to make the world a better place, a new survey has revealed. The comprehensive research from Credos, the Advertising Association’s think tank, highlights how both consumers and industry practitioners perceive advertising’s role in society and was released to coincide with the AA’s annual LEAD summit last week. The findings are based on responses f...

Read More
news image

BRAND MARKETING

RAKUTEN ADVERTISING'S "ACCELERATE" QUICKENS AFFILIATE MARKETING GROWTH AND FUELS MARKET EXPANSION

Rakuten Advertising | October 27, 2021

Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights, competitive intelligence, custom campaign modeling and publisher matchmaking to optimize performance marketing spend with unprecedented speed. Unlike other affiliate programs, Accelerate assumes the financial risk of testing new publishers, meaning advertisers are guaranteed to only pay for performance. By tapping into the c...

Read More
news image

ADVERTISER PLATFORMS

TO RUN AMAZON DSP BUYS, BRANDS PREFER CANOPY MANAGEMENT

Canopy Management | September 08, 2021

Increasingly, Amazon sellers are choosing CANOPY Management as their preferred provider when leveraging the Amazon DSP (Demand Side Platform) ad buys, the company reported today. Some partners say they would rather buy the ads through CANOPY, the Industry Leading full-service Amazon agency that helps brands scale their business and gain market share, than through Amazon itself. Amazon DSP is a Demand-Side Platform that enables brands and agencies to programmatically buy display, v...

Read More
news image

AD NETWORKS

ONLY 10% OF MAJOR U.S ADVERTISERS THINK THEIR CREATIVE AND MEDIA TEAMS ARE ALIGNED

Smartly.io | May 26, 2022

On May 24, Ad-Lib.io, a Smartly.io company, announced the publication of a new survey conducted by WBR Insights titled ‘Releasing the Power of Digital Creative’. This survey uncovers the sentiments of major U.S advertisers about the opportunities to boost ROAS via investment in creative capabilities. It also discusses the roadblocks in the way of creative effectiveness. To get these insights, WBR surveyed 100 major U.S brands and multi-brand retailers with advertising budgets greater...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us