Association of Canadian Advertisers (ACA)

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ACA is the go-to organization for Canadian client marketers, helping our members maximize their marcom and brand ROI. This is the ACA Edge: For Marketers Only: Unlike other associations, whose members can include agencies, media and other suppliers, membership in ACA is exclusive to marketers. This unique position enables us to act solely in your best interest.

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VIACOMCBS’S PLUTO TV LAUNCHES $30 MILLION AD CAMPAIGN, TOUTS ENHANCED FEATURES

variety | March 02, 2020

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Facing heightened competition in ad-supported streaming video, ViacomCBS-owned Pluto TV has launched a new branding campaign its biggest to date with plans to spend $30 million on the effort in 2020. Pluto TV, a central plank in ViacomCBS’s overall streaming strategy, last year grew active monthly users 75% to 22.4 million in the U.S. The service provides over 250 live streaming channels, organized into a TV-like channel guide. Now the media conglomerate wants even more users to floc...

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VONAGE ADDS CONVERSATIONAL COMMERCE SOLUTION TO ITS PRODUCT PORTFOLIO WITH ACQUISITION OF JUMPER.AI

Vonage | October 20, 2021

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Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that it has acquired Jumper.ai, a Singapore-based leader in omnichannel conversational commerce solutions. Jumper.ai's team will join Vonage's Product and Engineering group. With this acquisition, Vonage gains significant technology and developer-focused talent, as well as expertise in conversational commerce, complementing the programmable, flexible ...

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GROUNDTRUTH'S NEW IN-STOCK LOCAL ADS TO HELP CONSUMERS NAVIGATE SUPPLY CHAIN SHORTAGES THIS HOLIDAY SEASON

GroundTruth | November 20, 2021

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GroundTruth, the leading location-based marketing and advertising technology company, announced today that it is expanding product-related advertising capabilities with the launch of In-Stock Local Ads. By increasing its ability to ingest and analyze massive levels of product supply data, GroundTruth's next generation of in-stock marketing technology allows national and local retailers and CPG brands to manage inventory shortages at scale. In-Stock Local Ads works by serving shoppers similar...

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FROST & SULLIVAN RECOGNIZES VIDMOB WITH 2020 INNOVATION LEADERSHIP AWARD FOR HELPING BRANDS GROW MARKETING ROI WITH DATA-INFORMED AD CREATIVE

Frost & Sullivan | October 21, 2020

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Based on its recent analysis of the North American creative intelligence market, Frost & Sullivan recognizes VidMob with the 2020 North American Technology Innovation Leadership Award. VidMob's Agile Creative Studio platform identifies the creative drivers of marketing performance and delivers optimized ads to support digital media campaigns. The company's creative intelligence solution reveals the visual elements in ads that impact consumer response. "VidMob pioneered AI that c...

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variety | March 02, 2020

news image

VIACOMCBS’S PLUTO TV LAUNCHES $30 MILLION AD CAMPAIGN, TOUTS ENHANCED FEATURES

Facing heightened competition in ad-supported streaming video, ViacomCBS-owned Pluto TV has launched a new branding campaign its biggest to date with plans to spend $30 million on the effort in 2020. Pluto TV, a central plank in ViacomCBS’s overall streaming strategy, last year grew active monthly users 75% to 22.4 million in the U.S. The service provides over 250 live streaming channels, organized into a TV-like channel guide. Now the media conglomerate wants even more users to floc...

Read More

AD TECH AND MARTECH

Vonage | October 20, 2021

news image

VONAGE ADDS CONVERSATIONAL COMMERCE SOLUTION TO ITS PRODUCT PORTFOLIO WITH ACQUISITION OF JUMPER.AI

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that it has acquired Jumper.ai, a Singapore-based leader in omnichannel conversational commerce solutions. Jumper.ai's team will join Vonage's Product and Engineering group. With this acquisition, Vonage gains significant technology and developer-focused talent, as well as expertise in conversational commerce, complementing the programmable, flexible ...

Read More

DISPLAY ADVERTISING

GroundTruth | November 20, 2021

news image

GROUNDTRUTH'S NEW IN-STOCK LOCAL ADS TO HELP CONSUMERS NAVIGATE SUPPLY CHAIN SHORTAGES THIS HOLIDAY SEASON

GroundTruth, the leading location-based marketing and advertising technology company, announced today that it is expanding product-related advertising capabilities with the launch of In-Stock Local Ads. By increasing its ability to ingest and analyze massive levels of product supply data, GroundTruth's next generation of in-stock marketing technology allows national and local retailers and CPG brands to manage inventory shortages at scale. In-Stock Local Ads works by serving shoppers similar...

Read More

Frost & Sullivan | October 21, 2020

news image

FROST & SULLIVAN RECOGNIZES VIDMOB WITH 2020 INNOVATION LEADERSHIP AWARD FOR HELPING BRANDS GROW MARKETING ROI WITH DATA-INFORMED AD CREATIVE

Based on its recent analysis of the North American creative intelligence market, Frost & Sullivan recognizes VidMob with the 2020 North American Technology Innovation Leadership Award. VidMob's Agile Creative Studio platform identifies the creative drivers of marketing performance and delivers optimized ads to support digital media campaigns. The company's creative intelligence solution reveals the visual elements in ads that impact consumer response. "VidMob pioneered AI that c...

Read More