Association of Canadian Advertisers (ACA)

ACAweb.ca

ACA is the go-to organization for Canadian client marketers, helping our members maximize their marcom and brand ROI. This is the ACA Edge: For Marketers Only: Unlike other associations, whose members can include agencies, media and other suppliers, membership in ACA is exclusive to marketers. This unique position enables us to act solely in your best interest.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

AD TECH AND MARTECH

ADTECH LEADER BIDEASE WELCOMES ROSS BARASCH AS VP OF INNOVATION

EIN News | May 23, 2023

news image

Bidease, a leading mobile AdTech company, has announced that Ross Barasch is joining it as Vice President of Innovation. In his new role, Ross Barasch will be responsible for leading company innovation projects, including developing new revenue streams, supporting M&A activities, and working with partners to optimize demand and improve performance. Ross Barasch brings over 15 years of experience leading teams in performance marketing, business development, account...

Read More

MOBILE ADVERTISING

CUSTOMER CENTRICITY DEFINES PROCTER & GAMBLE’S ADVERTISING, E-COMMERCE, AND DIGITAL CONTENT STRATEGY

Procter & Gamble | July 12, 2021

news image

It is an understatement to suggest that Australians' shopping habits have fundamentally changed in the last year. Cartology, a subsidiary of Woolworths Group, collaborated with FMCG research firm Advantage Group to survey 40 of Australia's FMCG leaders about the changing environment of customer needs and engagement. Their resounding response was that digital is the new front door of a retail company, and the new world is one driven by the customer. Woolworths' insights support this a...

Read More

DISPLAY ADVERTISING

TEIKAMETRICS TO DISCUSS VISUALIZING ADVERTISING AND RETAIL PERFORMANCE AT UPCOMING AMAZON ACCELERATE CONFERENCE

Teikametrics | September 12, 2022

news image

Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, announced today that it will be part of a breakout session at Amazon Accelerate next week at the Seattle Convention Center. Teikametrics’ Laura Pattison, the company’s director of premium services, will participate in the “Visualizing Your Advertising and Retail Performance” panel, a discussion of how to use advanced analytics and data visualization to understand where a sell...

Read More

GENUS AI LAUNCHES NEW ARTIFICIAL INTELLIGENCE PLATFORM FOR BRANDS AT #AW2020

Genus AI | October 09, 2020

news image

Genus AI, an artificial intelligence company focused on scaling emotional intelligence in interactions between brands and customers to drive business growth, today announced a new Artificial Intelligence (AI) solution for e-commerce and direct-to-consumer brands, the Genus AI Growth Platform, which represents a breakthrough in the way marketers segment their customers and develop their campaign content. With a suite of AI-powered digital tools, the Growth Platform creates superior customer model...

Read More
news image

AD TECH AND MARTECH

ADTECH LEADER BIDEASE WELCOMES ROSS BARASCH AS VP OF INNOVATION

EIN News | May 23, 2023

Bidease, a leading mobile AdTech company, has announced that Ross Barasch is joining it as Vice President of Innovation. In his new role, Ross Barasch will be responsible for leading company innovation projects, including developing new revenue streams, supporting M&A activities, and working with partners to optimize demand and improve performance. Ross Barasch brings over 15 years of experience leading teams in performance marketing, business development, account...

Read More
news image

MOBILE ADVERTISING

CUSTOMER CENTRICITY DEFINES PROCTER & GAMBLE’S ADVERTISING, E-COMMERCE, AND DIGITAL CONTENT STRATEGY

Procter & Gamble | July 12, 2021

It is an understatement to suggest that Australians' shopping habits have fundamentally changed in the last year. Cartology, a subsidiary of Woolworths Group, collaborated with FMCG research firm Advantage Group to survey 40 of Australia's FMCG leaders about the changing environment of customer needs and engagement. Their resounding response was that digital is the new front door of a retail company, and the new world is one driven by the customer. Woolworths' insights support this a...

Read More
news image

DISPLAY ADVERTISING

TEIKAMETRICS TO DISCUSS VISUALIZING ADVERTISING AND RETAIL PERFORMANCE AT UPCOMING AMAZON ACCELERATE CONFERENCE

Teikametrics | September 12, 2022

Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, announced today that it will be part of a breakout session at Amazon Accelerate next week at the Seattle Convention Center. Teikametrics’ Laura Pattison, the company’s director of premium services, will participate in the “Visualizing Your Advertising and Retail Performance” panel, a discussion of how to use advanced analytics and data visualization to understand where a sell...

Read More
news image

GENUS AI LAUNCHES NEW ARTIFICIAL INTELLIGENCE PLATFORM FOR BRANDS AT #AW2020

Genus AI | October 09, 2020

Genus AI, an artificial intelligence company focused on scaling emotional intelligence in interactions between brands and customers to drive business growth, today announced a new Artificial Intelligence (AI) solution for e-commerce and direct-to-consumer brands, the Genus AI Growth Platform, which represents a breakthrough in the way marketers segment their customers and develop their campaign content. With a suite of AI-powered digital tools, the Growth Platform creates superior customer model...

Read More