Association of Canadian Advertisers (ACA)

ACAweb.ca

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ACA is the go-to organization for Canadian client marketers, helping our members maximize their marcom and brand ROI. This is the ACA Edge: For Marketers Only: Unlike other associations, whose members can include agencies, media and other suppliers, membership in ACA is exclusive to marketers. This unique position enables us to act solely in your best interest.

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BRANDS CAPITALIZE ON CREATIVE WITH ADVANCES IN THE AD-LIB.IO PLATFORM

Ad-lib.io | July 18, 2022

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Ad-Lib.io, a Smartly.io company and a leading next-generation Creative Management Platform (CMP), announced today the release of the next generation of Personalize™, Ad-Lib.io’s award-winning cookieless platform for creative management, media alignment and creative intelligence all in one place. Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.
Read More

HOW IS CORONAVIRUS IMPACTING THE GLOBAL ADVERTISING INDUSTRY?

thedrum | March 16, 2020

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The global advertising industry is used to turmoil, butas COVID-19 spreads and world leaders escalate their response, what will be the economic impact? Will severe disruption lead to an advertising recession? As scenario planning remains at the top of everyone’s agenda, who better than the BBC and industry experts to unpack it all and look at what it means for brands and publishers. Moderated by television presenter and journalist, Andrea Catherwood, the panel will also include Geeta Guru ...

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ESCALATED.IO LAUNCHES ANTI-MALVERTISING SERVICE TO BLOCK MALICIOUS ADS IMMEDIATELY

Escalated.io | July 27, 2020

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Escalated.io (https://escalated.io/anti-malvertising.html) recently announced the launch of its latest subscription-based software solution intended to stop malicious online ads (malvertising). Malvertising is an insidious practice that delivers damaging digital payloads to end users, and has long been a problem for any company that touches advertising such as publishers, DSPs, SSPs, networks, and exchanges. Malvertising can result in reputation damage, rob companies of revenue-generating opport...

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Advertiser Platforms

VIDEOAMP AND VIZIO ANNOUNCE RENEWED PARTNERSHIP

VideoAmp, VIZIO | October 07, 2021

news image

VideoAmp and VIZIO (NYSE: VZIO) announced a newly formed agreement in support of VideoAmp’s cross-screen measurement and currency solution. VideoAmp will maintain access and continue to use VIZIO’s Inscape Automatic Content Recognition (ACR) data from more than 18M opted-in VIZIO Smart TVs for planning, measurement and TV ad sales use cases. The newly extended relationship, which was previously slated to expire at the end of 2021, will now run through the end of 2025 with an option f...

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Ad Networks

BRANDS CAPITALIZE ON CREATIVE WITH ADVANCES IN THE AD-LIB.IO PLATFORM

Ad-lib.io | July 18, 2022

Ad-Lib.io, a Smartly.io company and a leading next-generation Creative Management Platform (CMP), announced today the release of the next generation of Personalize™, Ad-Lib.io’s award-winning cookieless platform for creative management, media alignment and creative intelligence all in one place. Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.
Read More

news image

HOW IS CORONAVIRUS IMPACTING THE GLOBAL ADVERTISING INDUSTRY?

thedrum | March 16, 2020

The global advertising industry is used to turmoil, butas COVID-19 spreads and world leaders escalate their response, what will be the economic impact? Will severe disruption lead to an advertising recession? As scenario planning remains at the top of everyone’s agenda, who better than the BBC and industry experts to unpack it all and look at what it means for brands and publishers. Moderated by television presenter and journalist, Andrea Catherwood, the panel will also include Geeta Guru ...

Read More
news image

ESCALATED.IO LAUNCHES ANTI-MALVERTISING SERVICE TO BLOCK MALICIOUS ADS IMMEDIATELY

Escalated.io | July 27, 2020

Escalated.io (https://escalated.io/anti-malvertising.html) recently announced the launch of its latest subscription-based software solution intended to stop malicious online ads (malvertising). Malvertising is an insidious practice that delivers damaging digital payloads to end users, and has long been a problem for any company that touches advertising such as publishers, DSPs, SSPs, networks, and exchanges. Malvertising can result in reputation damage, rob companies of revenue-generating opport...

Read More
news image

Advertiser Platforms

VIDEOAMP AND VIZIO ANNOUNCE RENEWED PARTNERSHIP

VideoAmp, VIZIO | October 07, 2021

VideoAmp and VIZIO (NYSE: VZIO) announced a newly formed agreement in support of VideoAmp’s cross-screen measurement and currency solution. VideoAmp will maintain access and continue to use VIZIO’s Inscape Automatic Content Recognition (ACR) data from more than 18M opted-in VIZIO Smart TVs for planning, measurement and TV ad sales use cases. The newly extended relationship, which was previously slated to expire at the end of 2021, will now run through the end of 2025 with an option f...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us