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Association of Canadian Advertisers (ACA)
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Snapchat | April 26, 2021
Advertisers are increasing their spending on Snap as the world reopens.
Snap reported US$770 million in Q1 revenue on Thursday, a 66% growth year on year, as the number of advertisers it deals with nearly doubled.
Snap's ad business is expanding in all ways. Direct response ads currently account for more than half of the platform's revenue. Snap, on the other hand, tripled the number of upfront commitments it got from brands this year compared to 2020....
IRIS.TV, Reticle | October 05, 2021
Reticle, the leading Emotional AI for digital advertising, announced its integration with IRIS.TV, the leading video data platform. Marketers will now be able to use Reticle’s emotional data signals to contextually target relevant, brand-safe inventory across thousands of IRIS-enabled™ premium publishers on connected TV and video worldwide.
Reticle’s Emotional AI has a taxonomy of 19+ positive emotional signals, enabling advertisers to match the emotional tone of...
fashionunited | March 26, 2020
The past month has seen a drastic shift in consumers lifestyles, and naturally brands must consider how to adapt their strategies to respond to both this change and the aftermath. Using recent data provided which tracks global Luxury and Fashion consumer perceptions relating to the Covid-19 outbreak we here at Entsight have provided here some insightful recommendations for the steps Luxury and Fashion brands can take. The audience data here is based on three groups of global consumers, those who...
Ad Networks, Ad Tech and Martech
Business Wire | July 18, 2023
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and Roku, Inc. (NASDAQ: ROKU), today announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the significant success in working jointly to neutralize SmokeScreen, a sophisticated ad fraud scheme that targeted connected TV (CTV) devices.
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