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At Audienz, we develop blockbuster marketing campaigns and content for technology B2B. We help you captivate your audience and accelerate results in the age of diminishing attention spans. CRAFT: For technology B2B marketing and sales professionals seeking to maximize the effectiveness of their initiatives, Audienz provides a welcome alternative to traditional marketing agencies: 1. Marketing content that resonates 2. Blockbuster channel campaigns 3. Sales collateral that closes the deal.
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The Future of Amazon Advertising and AI

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Ad Networks for Publishers & Advertisers: Efficient Ad Buying & Selling

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Gupshup brings Vertex AI-powered AI chatbots into RCS conversations

PR

February 26, 2024

Gupshup, the world's leading Conversation Cloud platform today announced that brands on its platform can now offer AI chatbots for RCS conversations, opening up a whole new advanced and interactive experience for their users. Gupshup's Conversational AI product suite, spanning Auto Bot Builder and ACE LLM, are now using Google Cloud's Vertex AI platform to bring the benefits of Google's large language models (LLMs) to Gupshup's customers globally.

The integration will enable businesses to deliver more precise and human-like interactions with speed and scale and offer a more personalized and responsive experience. Further, AI assistants on RCS will be able to intelligently respond to unstructured queries, assisting customers across various stages–from product discovery, lead generation to troubleshooting and customer support.

"Generative AI is transforming the RCS industry, and we're thrilled that Gupshup is utilizing our latest LLMs on Vertex AI to further personalize and enhance how businesses engage with customers through AI-driven conversations," said Warren Barkley, Senior Director of Product Management, Vertex AI at Google Cloud. "Vertex AI provides partners like Gupshup with a unified AI platform to leverage state-of-the-art foundational models, and we look forward to seeing the ways Gupshup continues to innovate with this technology."

"We've always leveraged the latest cutting-edge AI technologies to offer a superior customer engagement platform to our brands. With our Auto Bot Builder and domain-specific ACE LLM now leveraging Google's LLMs, business messages on RCS are set to get a massive facelift, leading to better ROI for enterprises. We are excited to work with Google Cloud to help our brands bring intelligent conversations on RCS that will redefine customer engagement," said Beerud Sheth, Founder and CEO, Gupshup.

Gupshup is a pioneer in leveraging domain-specific, fine-tuned large language models (LLMs) to automate the creation of enterprise-grade chatbots with appropriate guardrails. In January 2023, it launched Auto Bot Builder, a tool that leverages LLMs to automatically and effortlessly build advanced chatbots for enterprises.

Gupshup's Conversational AI solutions are already live with several clients in India and abroad. The advanced chatbot for Dubai Electricity and Water Authority (DEWA) - Dubai's largest utility, is powered by Gupshup. In India, several brands such as Tata Capital and Chaayos are using it for brand engagement, product discovery, employee training, and consultative selling.

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From Connection to Collaboration: MyTradeZone.com Revolutionizes Business Networking with AI-Driven B2B Social Platform

PR

January 10, 2024

Innovative platform bridges current gaps, combining robust business tools for enhanced B2B engagement and collaboration

Las Vegas, Nev., Jan. 10, 2024  – Shattering barriers in B2B communication, MyTradeZone.com recently revealed its unique social networking platform dedicated solely for businesses. MyTradeZone serves as a central hub for businesses to find, connect with, and engage potential clients, partners, and vendors worldwide – allowing companies to post products and services, request quotes, create and join networking groups, and much more.

MyTradeZone was founded by CEO, Bachir Kassir, a serial entrepreneur with over 20 years’ experience in the software and B2B industry who has recently successfully sold his B2B Ecommerce platform venture, WebJaguar, to QAD – a Thoma Bravo portfolio company.

“MyTradeZone offers a specialized platform designed to innovate B2B interactions,” said Kassir. “We know that 40% of B2B marketing budgets are spent on trade shows and that over 95% of marketers use social media content in their campaigns. So why is there no social network specifically dedicated to B2B trade? Well, now there is one.”

MyTradeZone: Platform Highlights

On MyTradeZone, each business can both market its products/services and source what it needs, all within the same platform. MyTradeZone facilitates the entire process, presenting a thriving ecosystem for businesses, professionals, organizations, groups, and creators who can now spend time networking, while also fostering the connections that increase their reach, influence, and overall profits.

MyTradeZone is a perfect lead generation and highly targeted advertising venue since advertisers can pinpoint exact audiences, making highly specific advertisements that are cost efficient. Major platform features include:

  • Tailored B2B Search Capabilities : Facilitates a seamless discovery of businesses, products, RFQs, groups, and more.
  • Advanced Networking Tools : From permanent company profiles to real-time video chat, the platform caters to a variety of business needs.
  • Peer-to-Peer Payment Options : Ensuring smooth transactions with payments powered by Stripe.
  • Innovative Ad Space : Sponsored and displayed ads provide businesses with a medium to amplify their brand presence.
  • Tradeshow and Networking Events : Organizers can amplify the benefits for attendees, exhibitors, and sponsors – providing a secure networking group to connect beyond the actual event.

Expanding Horizons: MyTradeZone Powers Community and Monetization

Beyond businesses, MyTradeZone extends its utility to trade associations, networking groups, and event organizers by allowing them to build, manage, and monetize their online communities. Professionals and creators can actively grow their networks and monetize their skills through peer-to-peer payments.

“Our platform is more than just a supplementary tool. It revolutionizes the traditional event experience by enhancing networking, engagement, and business growth opportunities in both a broad and narrow sense. Instead of merely relying on physical connections, MyTradeZone transforms singular events into sustained, ever-evolving networking connections.”

To celebrate the official launch, MyTradeZone seeks to partner with trade shows, event and networking groups organizers, and trade associations – offering their members exclusive offers to premium membership via the platform. MyTradeZone’s basic edition is always free and signing up is quick, taking only few minutes to join.

Inquire further at: contact@mytradezone.com And for news on future platform updates and promotions, follow MyTradeZone on LinkedIn or on the B2B social network: https://mytradezone.com/profile/mytradezone

About MyTradeZone.com MyTradeZone is led by a highly skilled and talented team of employees and advisors who are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B technology company reshaping how businesses connect and engage online through its advanced social networking platform in an industry-specific ecosystem for business collaboration, knowledge sharing, and growth. Learn more at: www.MyTradeZone.com .

Media Contact:

Bachir Kassir, Founder 1-949-813-7791 contact@mytradezone.com

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AUDIENCEX Teams Up With Yobi to Unlock AI-Driven Predictive Modeling for Agencies and Brands

PR

August 17, 2023

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, today announced a strategic partnership with Yobi, an AI-focused predictive data platform offering customized solutions for businesses to maximize marketing performance and shopper intelligence.

The partnership between AUDIENCEX and Yobi brings deeper predictive capabilities to AUDIENCEX Intelligence (AXi), a suite of AI-powered, privacy-safe data science tools that empower businesses to propel revenue growth while prioritizing customer experience and privacy. Utilizing Yobi's data, which captures critical behavioral signals without compromising personal information, independent agencies and challenger brands now have the ability to gain unrivaled performance from predictive audience modeling without prohibitive barriers to entry.

This strategic partnership combines AUDIENCEX’s digital marketing expertise and omnichannel media access with Yobi’s predictive modeling and fully consented data to enable businesses to uniquely optimize campaign performance, maximize return on ad spend (ROAS) and customer lifetime value, and gain a competitive advantage. In-market campaign results with several mid-market brands have demonstrated outstanding results when utilizing these capabilities through AXi. On average, these campaigns have seen significant reductions in CPA, with a decrease of approximately 65%. Simultaneously, CTRs have seen an impressive surge, with an increase of over 1460%. These enhancements translate into a substantial increase in ROI for AUDIENCEX clients and a more cost-effective allocation of their advertising budget.

"This partnership with Yobi will unlock the potential of AI-enabled predictive modeling for independent agencies and challenger brands," said Garrett MacDonald, CCO of AUDIENCEX. "We are excited to be working with Yobi in creating a powerful new solution that will help companies take customer experience and performance to the next level. This new approach will enable companies to utilize privacy-preserving predictive signals to enhance engagement and ensure relevance with their audiences. This groundbreaking collaboration will further empower our clients to stay ahead of the curve, power their campaigns with data-driven insights, understand their target audiences better, and achieve higher campaign effectiveness in today's fiercely competitive environment.”

“By activating ML generated predictive insights and optimizations, companies can unlock unprecedented demand generation and growth at a fraction of the cost,” noted Max Snow, CEO of Yobi, “We are proud to collaborate with AUDIENCEX to help businesses harness the power of predictive data science with complete consumer privacy.”  

About AUDIENCEX

AUDIENCEX is an AI-enabled, performance-first programmatic advertising partner built to deliver results for challenger brands and independent agencies. Their expert teams deploy holistic strategies throughout the digital ecosystem, engaging the right audiences with predictive analytics, custom algorithms and automated optimization to drive scalable performance throughout the purchase funnel, across channels and devices. Named one of the fastest-growing companies in America by Deloitte, Inc., The Financial Times and the Los Angeles Business Journal, AUDIENCEX is headquartered in Los Angeles and operates remotely throughout North America, including New York and Dallas.  

About Yobi

Yobi is a predictive ML company that has established the largest, consented US dataset to democratize the data capabilities of Big Tech. With a privacy-centric approach, Yobi's technology generates actionable shopper predictions without compromising personal information. Yobi helps enterprises maximize marketing effectiveness and machine learning model performance. The company was founded in 2019 by Max Snow, Bill Wise (CEO, Mediaocean), and Tom Griffiths (Director of the Computational Cognitive Science Lab at Princeton University).

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CitrusAd Brings Sponsorcart’s Shoppable Video to Retail Media

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March 29, 2023

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Cadent and 605 Partner to Drive Outcomes and Return on Ad Spend for Marketers

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June 24, 2022

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Mollie KehoeCo-FounderBrandVerge Inc.Mollie Kehoe, Co-Founder at BrandVerge, is an experienced professional with a demonstrated history of working in the marketing and advertising industry. A graduate from State University, she is a business development professional, highly skilled in Digital Strategy, Digital Marketing, and Branded Content.

MEDIA 7: How did you come up with the idea of BrandVerge?
MOLLIE KEHOE:
What really inspired me and my co-founder, Lynn Brown, and ultimately led us to come up with the concept for BrandVerge, was personal frustration in our professional careers. I come from the media sales side and Lynn from the advertising side. We were both experiencing a lot of friction in the current RFP process - the way that media partnerships are traditionally bought and sold. It drove us to see the need and the white space in the market to then figure out the technology required to solve that problem, fill that gap, and make the entire process more efficient.

When we sat down and thought about it, there are so many technologies that have disrupted and helped make our personal lives easier. For example, It's easier to book a trip with Kayak or it's easier to find a place to stay with Airbnb than calling individual hotels.

Our day-to-day lives have become more streamlined because of technology, and we felt that if our consumer-facing lives are made easier every day, there should be something in our work lives that makes our jobs just as easy.
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Jack MyersMedia Ecologist, FounderMediaVillageJack Myers, Media Ecologist, and Founder at MediaVillage has influenced the decisions of hundreds of global, national and regional media, marketing, advertising and entertainment companies and organizations for over forty years. More than 150 companies, organizations and industry leaders are members of MediaVillage.

After serving in leadership roles at Metromedia Outdoor, ABC-Radio, CBS-TV and UTV Cable, Jack launched The Myers Report, which for more than three decades has been a go-to innovation partner for more than 200 companies across the marketing and media ecosystem and the industry leader in forecasting the impact of technological advances on culture, marketing, media and entertainment. After a decade of development, Jack launched MediaVillage, now the industry’s most influential platform for thought leadership and a global advocate for the role and value of media to society, culture and business.

MEDIA 7: For those in our audience who are new to it, could you describe MediaVillage?
JACK MYERS:
MediaVillage was launched in 2010 under the direction of veteran industry strategist and trend forecaster Jack Myers. Fifteen founding media companies embraced Myers’ recommendation that they transcend territorial competition to develop and implement industry-wide solutions for competing in the digital marketplace. For the past decade, MediaVillage, in collaboration with partners across the marketing ecosystem, has been pilot testing innovative strategies for generating growth. Today, more than 150 companies, organizations and industry leaders are members of the MediaVillage Center of Excellence.

MARKET RESEARCH: Under The Myers Report brand, MediaVillage collects, analyzes and shares B2B and consumer data and insights to guide and support our members’ growth priorities and marketing communications.

MARKET INTELLIGENCE: MediaVillage hosts and manages the B2B marketing platforms for more than 100 member companies, industry trade associations, non-profit advocacy groups, and education providers, each published independently under the MediaVillage Knowledge Exchange. Together they represent the media industry’s only unified force for growth.

CONTENT MARKETING: MediaVillage.com hosts the commentaries, thought-leadership and insights of the media industry’s most respected columnists, journalists and industry experts, reaching professionals across the marketing, media, entertainment and education ecosystem.

DIVERSE TALENT DEVELOPMENT: MediaVillage has been a leading advocate for diversity, equality and inclusion, founding WomenAdvancing. org in 2011, 1stFive.org in 2014 and, in 2017, the Advancing Diversity Hall of Honors. Under Myers’ leadership, the Advancing Diversity Council represents the media, marketing, advertising and entertainment community’s commitment to advancing diversity from advocacy to activism.

EDUCATION & MEETING PREPARATION: To support the on-demand knowledge needs of brand marketers, agency professionals, media industry suppliers, educators, content studios, content creators and diverse communities, MediaVillage is launching MeetingPrep.com, an open AI-fueled search and market intelligence platform. In addition to the most accurate and relevant vertical industry search engine, MeetingPrep will incorporate Giide, an interactive audio learning app; Ad Learning Exchange, a curriculum-focused online education resource; and Advancing Diversity Meet-Ups, connecting talent to jobs.

The power of MediaVillage comes from the engagement and real-world experience of companies and organizations. Through our collective impact approach, we implement effective and cost efficient B2B growth solutions.

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Fred PikeManaging Director/CFONorthwoodsFred Pike, Managing Director/CFO at Northwoods, is an experienced presenter, teacher, and blogger on GA, GA4, and GTM topics. He is a GA/GTM Practice Lead at Northwoods, DataDrivenU (Jeffalytics) Community Expert and CXL Institute Instructor in three courses: Google Analytics Audit, Excel and Sheets for Marketers and Using the GA API add-on for Sheets. He is certified in both Google AdWords and Google Analytics (GAIQ). Through ConversionXL, he is certified in CRO (Conversion Rate Optimization). He is also an active pit musician, playing guitar, bass, or mandolin for various musical venues around Milwaukee.

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Brandee Johnson
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Jeanne Hopkins
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Mahipal Nehra
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Jim West
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Faisal Galaria
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Patrick Hanlon
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