Audienz Marketing

Ad Tech and Martech

Media and Games Invest | September 02, 2022

Media and Games Invest SE ("MGI" or the "Company", ISIN: MT0000580101; Ticker M8G; Nasdaq First North Premier Growth Market and Scale Segment Frankfurt Stock Exchange, OTCQX: MDGIF) today announced Ionut Ciobotaru will be promoted to Chief Product Officer (CPO) and Sameer Sondhi as Chief Revenue Officer (CRO). Ionut joined MGI in 2019 and Sameer in 2020; both have long term experience in the digital advertising market. Ionut and Sameer will hold these roles in ...

Mobile Advertising

Kubient | December 04, 2020

Kubient, the cloud advertising marketplace center that enables advertisers and distributers to reach, adapt and interface their crowds productively and adequately, today reported the ID of already undetected fraudulent synthetic network (SynthNet) designed to introduce online or PC created traffic as real versatile application traffic coming from premium application distributers. The SynthNet fraud was recognized through Kubient's Artificial Intelligence (KAI), an in-stream ad-fraud pr...

Advertiser Campaign Management

IAS | February 04, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released new research showing that consumers have become even more aware of ads on social platforms and what they consider appropriate. Surveying over 1,100 U.S. consumers, IAS explored how the use of social media and receptivity to in-feed ads has changed; 59% of consumers now say they hold social platforms responsible for ads appearing next to unsafe content. "As the future of walled gardens ...

Advertiser Campaign Management

businesswire | August 29, 2023

Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the addition of Moloco Retail Media Platform (RMP) to Google Cloud Marketplace. The availability of Moloco RMP on Google Cloud Marketplace brings an enhanced level of convenience and accessibility, enabling retailers and e-commerce marketplaces to build and grow an ads business powered by machine learning. Moloco RMP is an enterprise software solution powered by ML that delivers re...