AWE, data minded B2B

Since 2011, AWE has developed a unique experience in B2B marketing. Our solutions answer the 2 main problems of the actors of the industry: acquisition of customers online and measurement of the commercial performance of the marketing actions. The company covers 4 areas of expertise: - The acquisition of professional audiences on Google, email and Linkedin databases. - Data: audience segmentation (Google Analytics) and customer data (CRM / Salesforce) - Prospect nurturing: marketing automation (Marketo, Pardot, Eloqua) - Content: content marketing devices Consulting and technology company , AWE develops its own "Decide" monitoring and reporting platform for its customers.

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GOJEK PARTNERS WITH THE TRADE DESK FOR O2O ADVERTISING INSIGHT

marketing-interactive | January 23, 2020

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Gojek, Southeast Asia’s multi-service technology platform, and The Trade Desk , a self-service digital and advertising platform technology company, have launched an exclusive partnership to provide advertisers with insight into the impact of their online advertising campaigns. This will extend to offline sales, which can improve the efficiency of marketing decisions to boost business growth. According to the press release, the partnership marks the first online to offline (O2O) measurement...

Read More

SOCIAL MEDIA ADVERTISING

META Q1 2022 EARNINGS CALL: ZUCKERBERG TALKS ABOUT THE ROADBLOCKS

Meta | April 28, 2022

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On its Q1 2022 earnings call Wednesday (April 27), Meta CEO Mark Zuckerberg discussed the current roadblocks and the challenges ahead for the Metaverse and FB's ads business. Meta's first-quarter profits were $7.5 billion, a 21% decrease from the previous year. Revenue increased by 7% to $27.9 billion, the slowest growth rate since the business went public a decade ago. It has reduced its anticipated expense range for 2022 by $3 billion. While discussing the challenges, Zu...

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GOOGLE GIVES $340 MILLION IN GOOGLE ADS CREDITS TO ALL SMBS

ppc.land | March 30, 2020

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Google this week announced that is giving $340 million in Google Ads credits. The credits are available to all SMBs with active accounts over the past year. Sundar Pichai, CEO of Google and Alphabet, wrote that the credit notifications will appear in the Google Ads accounts and can be used at any point until the end of 2020. According to Google, the Google Ads credit can be used at any point throughout the year and will expire on 31st Dec 2020. Any unused portion will be removed from Google Ads ...

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ADS RUNNING ON GOOGLE’S NETWORK ALONGSIDE BASELESS CLAIMS AROUND COVID-19 VIRUS

Google | June 03, 2020

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Global Disinformation Index recently reviewed 49 sites running baseless claims about the virus, and found Google placed ads on 84% of them. Search and social platforms have had a lot to contend with when it comes to COVID-19.

  • Read More
  • news image

    GOJEK PARTNERS WITH THE TRADE DESK FOR O2O ADVERTISING INSIGHT

    marketing-interactive | January 23, 2020

    Gojek, Southeast Asia’s multi-service technology platform, and The Trade Desk , a self-service digital and advertising platform technology company, have launched an exclusive partnership to provide advertisers with insight into the impact of their online advertising campaigns. This will extend to offline sales, which can improve the efficiency of marketing decisions to boost business growth. According to the press release, the partnership marks the first online to offline (O2O) measurement...

    Read More
    news image

    SOCIAL MEDIA ADVERTISING

    META Q1 2022 EARNINGS CALL: ZUCKERBERG TALKS ABOUT THE ROADBLOCKS

    Meta | April 28, 2022

    On its Q1 2022 earnings call Wednesday (April 27), Meta CEO Mark Zuckerberg discussed the current roadblocks and the challenges ahead for the Metaverse and FB's ads business. Meta's first-quarter profits were $7.5 billion, a 21% decrease from the previous year. Revenue increased by 7% to $27.9 billion, the slowest growth rate since the business went public a decade ago. It has reduced its anticipated expense range for 2022 by $3 billion. While discussing the challenges, Zu...

    Read More
    news image

    GOOGLE GIVES $340 MILLION IN GOOGLE ADS CREDITS TO ALL SMBS

    ppc.land | March 30, 2020

    Google this week announced that is giving $340 million in Google Ads credits. The credits are available to all SMBs with active accounts over the past year. Sundar Pichai, CEO of Google and Alphabet, wrote that the credit notifications will appear in the Google Ads accounts and can be used at any point until the end of 2020. According to Google, the Google Ads credit can be used at any point throughout the year and will expire on 31st Dec 2020. Any unused portion will be removed from Google Ads ...

    Read More
    news image

    ADS RUNNING ON GOOGLE’S NETWORK ALONGSIDE BASELESS CLAIMS AROUND COVID-19 VIRUS

    Google | June 03, 2020

    Global Disinformation Index recently reviewed 49 sites running baseless claims about the virus, and found Google placed ads on 84% of them. Search and social platforms have had a lot to contend with when it comes to COVID-19.

  • Read More
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    C-Suite On Deck

    Responsive image

    Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

    Contact Us