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AD TECH AND MARTECH
LUMA Partners | April 08, 2021
Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined.
“We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week.
Multiple paths to get to $1 billi...
G-Mana | January 10, 2022
G-Mana today announced the availability of the G-Mana server-side ad insertion solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Microsoft Azure. G-Mana customers can now take advantage of the scalability, high availability, and security of Azure, with streamlined deployment and management.
G-Mana is empowering the addressable TV landscape with innovative technology and services for dynamic ad insertion and connected TV/ove...
SOCIAL MEDIA ADVERTISING
Kargo | October 19, 2021
Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-ma...
Buzztime | September 19, 2020
NTN Buzztime, Inc. (NYSE American: NTN) signed a definitive asset purchase agreement to sell its social entertainment, customer engagement, and advertising technology assets to eGames.com Holdings LLC (eGames.com) for $2.0 million in cash. The proposed transaction is expected to close in the fourth quarter of 2020 subject to the satisfaction or waiver of closing conditions in the purchase agreement. eGames.com is a game publishing business. Founder Aram Fuchs said, "Close to 30 years ago, I...
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