B2B Marketing Forum Europe

SOCIAL MEDIA ADVERTISING

Kargo | October 19, 2021

Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-ma...

DISPLAY ADVERTISING

Anzu, InMobi | April 11, 2022

InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, today announced a partnership with Anzu.io, the world’s most advanced in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe, in addition to first-look access to in-game mobile supply in Asia-Pacific (APAC) region. Anzu’s award-winning in-g...

bnn | January 13, 2020

Lithuanian public broadcaster LRT reported over the weekend that Beata Nicholson is a well-known TV show host and author of a number of cook books. She has over 200,000 followers on Facebook with whom she shares daily photos and videos from her life as well as advise about food and best products for cooking. We are living in a «recommendation economy», she says, where someone’s advice is the most potent form of advertising. There are about 300 individuals in Lithuania with a la...

marketingland | February 06, 2020

Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Audience growth. Monetizable daily active users (mDAUs) grew 21% year-over-year to 152 million, up 3% from the previous quarter. US mDAUs ...