B2B Marketing Forum Europe

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The B2B Marketing Forum, a place where you can gather undisturbed new insights and gain inspiration thanks to many top speakers from business-to-business marketing. Moreover, you can freely exchange ideas and network with B2B marketing and communication professionals. The exclusive B2B Marketing Award is also presented.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Ad Networks

OUTBRAIN PARTNERS WITH TYROO FOR DELIVERING VALUE & ELEVATING GROWTH IN INDIA

Outbrain, Tyroo | September 24, 2021

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Mumbai/New Delhi, September 24 2021- Outbrain, a leading recommendation platform for the open web, has partnered with Tyroo, a market leader in ad monetization, to help provide Outbrain with premium advertiser inventory, expand market reach, and open new advertising categories. With the goal of delivering greater customer value and achieving valuable marketing outcomes with genuine results, the partne...

Read More

Ad Tech and Martech

HOW POPULAR IS AD TECH? IT'S RAINING BILLION-DOLLAR TRANSACTIONS, ACCORDING TO LUMA

LUMA Partners | April 08, 2021

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Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. Multiple paths to get to $1 billi...

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Ad Networks

ZAPPI INTRODUCES PREDICTIVE ADVERTISING TOOL TO ASSIST BRANDS IN UNDERSTANDING THE IMPACT OF ADVERTISING ON SALES AND BRAND EQUITY

Zappi | July 16, 2021

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Zappi, the ad and innovation testing platform built by brands for brands, has announced the release of Zappi Amplify TV, a game-changing tool in advertising insights. Zappi Amplify TV, developed and validated by leading global brands like PepsiCo and Johnsonville, offers a new method to TV advertising designed to empower brands to predict how their commercials will succeed in today's media environment. The Zappi Amplify Ad System is the first in a series of advertising pre-testing systems. Read More

Ad Tech and Martech

RTB HOUSE PARTNERS WITH INTEGRAL AD SCIENCE TO ENHANCE MEASUREMENT & BRAND SAFETY CAPABILITIES

RTB House, Integral Ad Science | October 31, 2022

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RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement efficiencies. The partnership will allow RTB House, which provides marketing solutions for top brands and agencies worldwide, to match advertisers’ brand risk threshold and avoid risky content by activati...

Read More
news image

Ad Networks

OUTBRAIN PARTNERS WITH TYROO FOR DELIVERING VALUE & ELEVATING GROWTH IN INDIA

Outbrain, Tyroo | September 24, 2021

Mumbai/New Delhi, September 24 2021- Outbrain, a leading recommendation platform for the open web, has partnered with Tyroo, a market leader in ad monetization, to help provide Outbrain with premium advertiser inventory, expand market reach, and open new advertising categories. With the goal of delivering greater customer value and achieving valuable marketing outcomes with genuine results, the partne...

Read More
news image

Ad Tech and Martech

HOW POPULAR IS AD TECH? IT'S RAINING BILLION-DOLLAR TRANSACTIONS, ACCORDING TO LUMA

LUMA Partners | April 08, 2021

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. Multiple paths to get to $1 billi...

Read More
news image

Ad Networks

ZAPPI INTRODUCES PREDICTIVE ADVERTISING TOOL TO ASSIST BRANDS IN UNDERSTANDING THE IMPACT OF ADVERTISING ON SALES AND BRAND EQUITY

Zappi | July 16, 2021

Zappi, the ad and innovation testing platform built by brands for brands, has announced the release of Zappi Amplify TV, a game-changing tool in advertising insights. Zappi Amplify TV, developed and validated by leading global brands like PepsiCo and Johnsonville, offers a new method to TV advertising designed to empower brands to predict how their commercials will succeed in today's media environment. The Zappi Amplify Ad System is the first in a series of advertising pre-testing systems. Read More

news image

Ad Tech and Martech

RTB HOUSE PARTNERS WITH INTEGRAL AD SCIENCE TO ENHANCE MEASUREMENT & BRAND SAFETY CAPABILITIES

RTB House, Integral Ad Science | October 31, 2022

RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement efficiencies. The partnership will allow RTB House, which provides marketing solutions for top brands and agencies worldwide, to match advertisers’ brand risk threshold and avoid risky content by activati...

Read More