B2B Marketing Forum Europe

Advertiser Platforms

Business Wire | June 15, 2023

Nextdoor (NYSE: KIND), the neighborhood network, today announced new advances designed to accelerate the growth of its must-buy local advertising platform. Nextdoor is rolling out Nextdoor Ads Manager, a unified self-service platform that offers advertisers advanced and easy-to-use tools to help drive specific business goals and reach the audiences they care about most. Nextdoor Ads Manager will first be available to mid-market advertisers and will later expand to agencies and small-to-med...

Ad Networks

Facebook | February 16, 2021

Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will like...

Programmatic Advertising

Roku Inc, Matterkind | September 24, 2021

Roku, Inc. announced the expansion of its Canadian TV advertising offering with the introduction of the OneView advertising platform. OneView provides advertisers with a self-serve platform, leveraging TV identity data from the Roku streaming platform, to manage advertising across TV streaming, desktop, and mobile campaigns. Roku signed Matterkind, an IPG affiliate company, as the first Canadian OneView campaign partner. “With half of Canadian TV streamers regularly using ad...

Advertiser Platforms

Circle K, Alimentation Couche-Tard | December 06, 2022

Circle K, a global leader in convenience and mobility, today announces its first-ever U.S. nationwide advertising campaign, “Fueled by Circle K.” Taking place over the next year, the campaign focuses on Circle K fuel, which is now available in over half of its 7,000 U.S. locations. The campaign underscores Circle K’s mission to make customers’ lives a little easier every day, highlighting fuel they can trust as yet another way the brand serves the communities where it ope...