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YOUTUBE MULLS LETTING CREATORS SELL THEIR OWN ADS DIRECTLY TO BRANDS

albawaba | March 01, 2020

news image

According to Tubefilter, which originally discovered the test, its program is very limited right now and would only allow creators to sell the ads to brands that they have prior relationships with. While in its nascence, the concept of letting creators have a more pointed say in when and to whom they sell ads marks a formative shift in how the platform has traditionally operated. For one, it would allow creators to formulate their own ad strategy for their channels by curating their own partners...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

SIMPLE MILLS DEBUTS FIRST NATIONAL ADVERTISING CAMPAIGN TITLED “LIVE FULL”

Simple Mills | August 05, 2021

news image

Today, Simple Mills, the better-for-you snack company, debuts their first ever national advertising campaign, Live Full. Simple Mills’ nutritious snacks promise to never slow you down – giving you the energy you need to hit your stride and Live Full. The Live Full mindset is brought to life in the brand’s new – and first-ever – advertising campaign that launches today across video, social, digital and audio. The campaign, from agency FIG, embodies a r...

Read More

AD TECH AND MARTECH

VONAGE ADDS CONVERSATIONAL COMMERCE SOLUTION TO ITS PRODUCT PORTFOLIO WITH ACQUISITION OF JUMPER.AI

Vonage | October 20, 2021

news image

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that it has acquired Jumper.ai, a Singapore-based leader in omnichannel conversational commerce solutions. Jumper.ai's team will join Vonage's Product and Engineering group. With this acquisition, Vonage gains significant technology and developer-focused talent, as well as expertise in conversational commerce, complementing the programmable, flexible ...

Read More

BRAND MARKETING

NEW DIGITAL SHELF INSTITUTE ANNOUNCES RELEASE OF NEW STUDY, "THE FULL REVENUE IMPACT OF RETAILER AD PLATFORMS"

Digital Shelf Institute | December 21, 2020

news image

The Digital Shelf Institute, the commerce community for manufacturers, reported the arrival of new study, "The Full Revenue Impact of Retailer Ad Platforms." Generated through bits of knowledge and anonymized information from many internet business and digital leaders brands brands, the exploration was worked around a common question, "What is the total value of my retail media spend?" and offers another system for ascertaining how retail advertising investments positively im...

Read More
news image

YOUTUBE MULLS LETTING CREATORS SELL THEIR OWN ADS DIRECTLY TO BRANDS

albawaba | March 01, 2020

According to Tubefilter, which originally discovered the test, its program is very limited right now and would only allow creators to sell the ads to brands that they have prior relationships with. While in its nascence, the concept of letting creators have a more pointed say in when and to whom they sell ads marks a formative shift in how the platform has traditionally operated. For one, it would allow creators to formulate their own ad strategy for their channels by curating their own partners...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

SIMPLE MILLS DEBUTS FIRST NATIONAL ADVERTISING CAMPAIGN TITLED “LIVE FULL”

Simple Mills | August 05, 2021

Today, Simple Mills, the better-for-you snack company, debuts their first ever national advertising campaign, Live Full. Simple Mills’ nutritious snacks promise to never slow you down – giving you the energy you need to hit your stride and Live Full. The Live Full mindset is brought to life in the brand’s new – and first-ever – advertising campaign that launches today across video, social, digital and audio. The campaign, from agency FIG, embodies a r...

Read More
news image

AD TECH AND MARTECH

VONAGE ADDS CONVERSATIONAL COMMERCE SOLUTION TO ITS PRODUCT PORTFOLIO WITH ACQUISITION OF JUMPER.AI

Vonage | October 20, 2021

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that it has acquired Jumper.ai, a Singapore-based leader in omnichannel conversational commerce solutions. Jumper.ai's team will join Vonage's Product and Engineering group. With this acquisition, Vonage gains significant technology and developer-focused talent, as well as expertise in conversational commerce, complementing the programmable, flexible ...

Read More
news image

BRAND MARKETING

NEW DIGITAL SHELF INSTITUTE ANNOUNCES RELEASE OF NEW STUDY, "THE FULL REVENUE IMPACT OF RETAILER AD PLATFORMS"

Digital Shelf Institute | December 21, 2020

The Digital Shelf Institute, the commerce community for manufacturers, reported the arrival of new study, "The Full Revenue Impact of Retailer Ad Platforms." Generated through bits of knowledge and anonymized information from many internet business and digital leaders brands brands, the exploration was worked around a common question, "What is the total value of my retail media spend?" and offers another system for ascertaining how retail advertising investments positively im...

Read More