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AMPLIFYER PARTNERED WITH MINT MEASURE ALLOWING ADVERTISERS TO MAKE MORE EFFICIENT MEDIA ALLOCATIONS AND OPTIMIZATIONS

Amplifyer | July 08, 2020

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Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative start-ups in the world, announced today that it has partnered with Mint Measure to provide marketers with a better understanding of their media delivery. Serving as a cost-effective alternative to leading multi-touch attribution vendors, Mint Measure provides new-to-market actionable insights, such as Unique Reach (uCPM), to allow advertisers to make more efficient media allocations and optimizations. Additional...

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TRU OPTIK LAUNCHES SELF-SERVICE DATA MARKETPLACE STREAMING MEDIA PLATFORMS AND CONCERNS REGARDING BRAND SAFETY ON SOCIAL MEDIA

Tru Optik | August 14, 2020

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In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable, actionable and privacy compliant targeting across connected media (OTT, st...

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SAINSBURY'S SPLASHES £51M ON ADVERTISING AFTER ASDA DEAL FAILURE

telegraph | March 10, 2020

news image

Sainsbury’s embarked on a £52m advertising blitz last year to lure more shoppers to its stores after a mega-deal with Asda collapsed. The supermarket splashed the cash on magazine, newspaper, radio and TV adverts, hiking its spending by 82.6pc from just £28.4m the year before according to data from research firm Nielsen. Last April the competition watchdog blocked a £7.3bn tie-up between the chain and Asda, saying such a marriage would push up prices for customers and red...

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BRAND MARKETING

ADELPHIC INKS FIRST-TO-MARKET INTEGRATION WITH CLINCH TO DELIVER NEW SHOPPABLE VIDEO AD SOLUTIONS FOR BRANDS ACROSS ITS PLATFORM

Adelphic | December 17, 2020

news image

Adelphic®, a Viant people-based DSP for omnichannel advertising, today reported that it has inked new integration with Clinch, the Personalization Everywhere organization that gives cross-channel dynamic creative optimization (DCO) technology, to convey new shoppable video ad answers for brands across its platform. As part of the agreement, marketers would now be able to use Clinch's DCO, shoppable video ad solutions joined with the power of Viant's Total Graph, a robu...

Read More

Amplifyer | July 08, 2020

news image

AMPLIFYER PARTNERED WITH MINT MEASURE ALLOWING ADVERTISERS TO MAKE MORE EFFICIENT MEDIA ALLOCATIONS AND OPTIMIZATIONS

Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative start-ups in the world, announced today that it has partnered with Mint Measure to provide marketers with a better understanding of their media delivery. Serving as a cost-effective alternative to leading multi-touch attribution vendors, Mint Measure provides new-to-market actionable insights, such as Unique Reach (uCPM), to allow advertisers to make more efficient media allocations and optimizations. Additional...

Read More

Tru Optik | August 14, 2020

news image

TRU OPTIK LAUNCHES SELF-SERVICE DATA MARKETPLACE STREAMING MEDIA PLATFORMS AND CONCERNS REGARDING BRAND SAFETY ON SOCIAL MEDIA

In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable, actionable and privacy compliant targeting across connected media (OTT, st...

Read More

telegraph | March 10, 2020

news image

SAINSBURY'S SPLASHES £51M ON ADVERTISING AFTER ASDA DEAL FAILURE

Sainsbury’s embarked on a £52m advertising blitz last year to lure more shoppers to its stores after a mega-deal with Asda collapsed. The supermarket splashed the cash on magazine, newspaper, radio and TV adverts, hiking its spending by 82.6pc from just £28.4m the year before according to data from research firm Nielsen. Last April the competition watchdog blocked a £7.3bn tie-up between the chain and Asda, saying such a marriage would push up prices for customers and red...

Read More

BRAND MARKETING

Adelphic | December 17, 2020

news image

ADELPHIC INKS FIRST-TO-MARKET INTEGRATION WITH CLINCH TO DELIVER NEW SHOPPABLE VIDEO AD SOLUTIONS FOR BRANDS ACROSS ITS PLATFORM

Adelphic®, a Viant people-based DSP for omnichannel advertising, today reported that it has inked new integration with Clinch, the Personalization Everywhere organization that gives cross-channel dynamic creative optimization (DCO) technology, to convey new shoppable video ad answers for brands across its platform. As part of the agreement, marketers would now be able to use Clinch's DCO, shoppable video ad solutions joined with the power of Viant's Total Graph, a robu...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us