Bam Creative

Ad Networks

Apple | June 13, 2022

When Apple revealed iOS 16 last week at its developer conference, the marketing world was anticipating a data cut-off coming from iPhones, meaning mobile advertising would no longer remain the same for iPhone users. However, Apple shocked advertisers and marketers alike by not introducing any data cut-offs. “We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace. “We w...

Advertiser Platforms

Veea Inc, iFREE GROUP | September 29, 2021

TROLLEE Shopping Platform, developed by iFREE Group and powered by Veea's Edge Computing and Advertising platforms, drives new revenue opportunities for retailers and increases customer loyalty Veea Inc., a New York-based leader in integrated smart edge connectivity, computing and security technologies, and iFree Group, a Hong-Kong based conglomerate providing global connectivity, Smart City, Smart Retail and Smart Hospitality solutions, announced that they have launched their...

Ad Tech and Martech

ExchangeWire | October 17, 2023

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how prDO...

Display Advertising

Ogury | December 15, 2021

Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury's high-performance, privacy-conscious mobile advertising solution directly through The Trade Desk. In line with an industry-wide development towards Supply Path Optimization, this direct integration will enable agencies to run Programmatic Guaranteed campaign...