BBDO Japan

AcuityAds | August 27, 2020

AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) ("AcuityAds" or "Company"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, today announced that Tal Hayek, Chief Executive Officer of AcuityAds, will be presenting virtually at the LD 500 Conference on Wednesday September 2, 2020 at 4:00 pm Eastern Time/1:00 pm Pacific Time....

ADVERTISER PLATFORMS

Google | June 23, 2022

Google received top honors for correcting historical wrongs by fixing camera technology on mobiles in its ‘Real Tone’ commercial that featured in the Super Bowl this year. It took home the top prize in the Mobile Lions category. The jury perused through a number of contenders, and one of the main criteria was how the ad campaigns held up to the mobile category. “When we got to the Grand Prix, practically everyone raised their arms for this idea,&rdq...

autoblog | February 23, 2020

Lyft has bought U.S.-based startup Halo Cars, which allows drivers to make money through digital advertisements displayed on top of their vehicles. The deal, first reported by Axios, was confirmed by the ride-hailing company on Friday. Lyft did not comment on the financing of the deal. Halo Cars was founded in 2018 and has operations in U.S. markets such as New York and Chicago. Lyft and larger rival Uber, both based in San Francisco, are pursuing different roads in search of profitability, with...

AD TECH AND MARTECH

IRI, InfoSum | August 29, 2022

IRI®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today announced a new partnership with InfoSum, the world’s leading data collaboration platform. InfoSum’s Secure Data Clean Room technology will enable IRI’s clients to enrich their first-party data with IRI’s purchase-based deterministic information in an environment designed with privacy in mind. IRI will offer both transaction data from 45 million hou...