BBDO Japan

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BBDO is the world's most awarded and effective advertising agency with 15,000 employees in 289 offices across 81 countries. In 1989, a home furnishing client said, “I just want to sell more carpet.” It was a simple request, but one that continues to get to the core of why we exist. Because we’re here to create great work that works great.

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Social Media Advertising

GLOBAL SOCIAL MEDIA AD SPEND JUMPS 19% YEAR-OVER-YEAR

Emplifi | August 05, 2022

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Emplifi, the leading unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide. The report findings highlight a rebound in median monthly global ad spend compared to the same period last year, a decrease in the median monthly click-through rate (CTR), a slight uptick in median monthly cost-per-click (CPC), and steady engagement on Facebook and Instagram. The data also shows a slight decrease in br...

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Advertiser Platforms

EMERALD ACQUIRES ADVERTISING WEEK GLOBAL EVENT PLATFORM

Emerald | June 29, 2022

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On June 28, Emerald Holding, Inc. announced that it had acquired all of the assets comprising the business known as Advertising Week from Stillwell Partners. Emerald's 365-customer engagement strategy, which aims to deliver connected, best-in-class experiences by seamlessly integrating in-person events, content, and commerce, has advanced with the acquisition of AW. With the help of this acquisition, Emerald will further solidify its position as a B2B marketing industry leader...

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GOOGLE EXILES 600 APPS FROM PLAY STORE FOR 'DISRUPTIVE ADVERTISING' AMID PUSH TO CLEAN UP ANDROID SOUK'S IMAGE

Google | February 21, 2020

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On Thursday Google confirmed it has removed nearly 600 Android apps from the Google Play Store and banned them from its ad services for violating its policies on disruptive advertising and interstitials. "We define disruptive ads as ads that are displayed to users in unexpected ways, including impairing or interfering with the usability of device functions," said Per Bjorke, senior product manager for ad traffic quality in a blog post. "While they can occur in-app, one form of dis...

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Ad Networks

BILLUPS ACQUIRES AD TECH STARTUP OUTCHART TO ADVANCE PROGRAMMATIC DIGITAL OUT-OF-HOME (OOH) ASPIRATIONS

Billups | February 22, 2022

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Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets of Outchart, a full-stack software provider for the digital out-of-home marketplace. The acquisition follows Billups' recent purchases of Ads on Top in 2022 and MacDonald Media in 2020. The company's growing footprint now covers 19 U.S. and five European markets with over 120 employees. Together, Billups and Outchart will work to deliver on the...

Read More
news image

Social Media Advertising

GLOBAL SOCIAL MEDIA AD SPEND JUMPS 19% YEAR-OVER-YEAR

Emplifi | August 05, 2022

Emplifi, the leading unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide. The report findings highlight a rebound in median monthly global ad spend compared to the same period last year, a decrease in the median monthly click-through rate (CTR), a slight uptick in median monthly cost-per-click (CPC), and steady engagement on Facebook and Instagram. The data also shows a slight decrease in br...

Read More
news image

Advertiser Platforms

EMERALD ACQUIRES ADVERTISING WEEK GLOBAL EVENT PLATFORM

Emerald | June 29, 2022

On June 28, Emerald Holding, Inc. announced that it had acquired all of the assets comprising the business known as Advertising Week from Stillwell Partners. Emerald's 365-customer engagement strategy, which aims to deliver connected, best-in-class experiences by seamlessly integrating in-person events, content, and commerce, has advanced with the acquisition of AW. With the help of this acquisition, Emerald will further solidify its position as a B2B marketing industry leader...

Read More
news image

GOOGLE EXILES 600 APPS FROM PLAY STORE FOR 'DISRUPTIVE ADVERTISING' AMID PUSH TO CLEAN UP ANDROID SOUK'S IMAGE

Google | February 21, 2020

On Thursday Google confirmed it has removed nearly 600 Android apps from the Google Play Store and banned them from its ad services for violating its policies on disruptive advertising and interstitials. "We define disruptive ads as ads that are displayed to users in unexpected ways, including impairing or interfering with the usability of device functions," said Per Bjorke, senior product manager for ad traffic quality in a blog post. "While they can occur in-app, one form of dis...

Read More
news image

Ad Networks

BILLUPS ACQUIRES AD TECH STARTUP OUTCHART TO ADVANCE PROGRAMMATIC DIGITAL OUT-OF-HOME (OOH) ASPIRATIONS

Billups | February 22, 2022

Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets of Outchart, a full-stack software provider for the digital out-of-home marketplace. The acquisition follows Billups' recent purchases of Ads on Top in 2022 and MacDonald Media in 2020. The company's growing footprint now covers 19 U.S. and five European markets with over 120 employees. Together, Billups and Outchart will work to deliver on the...

Read More