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PROGRAMMATIC ADVERTISING

Reflect Systems | August 26, 2021

Reflect Systems, a leader in digital signage solutions, announced a new partner integration along with a host of new features to help businesses better develop and manage their digital signage strategies and drive creation of fresh and engaging content. AdLogic Programmatic Advertising Integration Reflect is pleased to announce a new integration with a programmatic advertising platform, Place Exchange. This integration allows Digital Out-of-Home (DOOH) network operators usi...

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AdKaora, AdGage, Anzu | September 22, 2022

AdKaora, a digital agency specializing in user-centric mobile advertising and proximity marketing, Adgage, a Spanish company specializing in mobile advertising and partially acquired by Mondadori at the end of 2021, and Anzu.io, the world’s most advanced in-game advertising platform, have signed an exclusive partnership in the Italian, Spanish, and Portuguese markets to enhance the Mondadori Group's offering with intrinsic in-game advertising. AdKaora and AdGage have joi...

Numerator | April 21, 2020

Numerator, a data and tech company serving the market research space, has launched two new indices to provide needed visibility into the shifts of advertising and promotional activities as a result of COVID-19. The Numerator Advertising Index tracks media spend versus a year ago across media types and categories. The index provides visibility into how categories are changing their overall spend and shifting their advertising dollars across media types, with the spread of the coronavirus and ensu...

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Quotient | August 18, 2022

Quotient (NYSE: QUOT), the leading digital media and promotions technology company, today announced its digital out-of-home (DOOH) multi-touch media measurement capabilities within the Quotient Analytics Platform. Advertisers, retailers and agencies can access near real-time attributable sales and return on ad spend to enable meaningful adoption of DOOH as well as visibility into the channel’s role within holistic omnichannel campaigns. OOH ad spend is expected to increase 1...