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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Frameplay | November 18, 2021
Frameplay, the global leader in enabling intrinsic in-game advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the launch of a first-to-market impression to conversion attribution campaign in a mobile video game environment for a leading powersports company.
The results of the first-ever impression to conversion campaign proved to be extremely successful, with a 2% view-through attribution rate. For c...
Adimpact, Innovid | June 06, 2022
Adlmpact chose Innovid as its cross-platform measurement partner for political linear and connected TV (CTV) campaigns. Leveraging the TVSquared by Innovid platform, Adlmpact advertisers get a unified view of their converged TV campaigns and real-time insights on reach, frequency, incremental reach, and outcomes. Adlmpact is a leading provider of ad intelligence data for fast and smart decisions. Innovid is a leading independent CTV advertising delivery and measurement platform.
Ad Tech and Martech
Cavai | August 23, 2021
Cavai, the global leader in conversational ad tech, has raised £6.5m from a range of prominent investors including Norway’s 2 largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. It will use the funds to bolster its offering in existing markets, develop its product portfolio, and expand in the US as it gets IPO-ready
Alex Rahaman, London based partner at Idekapital, has relevant international ad tech experience ...
ironSource | September 08, 2022
ironSource (NYSE: IS), a leading business platform for the App Economy, today presents its MobileVoice® reports: The Modern Mobile Consumer 2022: App Discovery and Monetization. The reports, available in two versions — one for app marketers and one for monetization managers — provide data around the app discovery habits of consumers, and dive into which types of ads are preferred, how often they use their downloaded apps, why they use their apps and more. ironSource’s data ...
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