BETC

BETC is one of the top advertising agencies in France, and is part of the Havas Group (5th Global ranking). We Gather Strong People, Produce Great Work & Create Cool Brands. We love to rethink the boundaries across media, culture, communications and business to reinvent relationships between brands and the public.

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ADVERTISER CAMPAIGN MANAGEMENT

ADSHARES.NET WEB3 PROTOCOL DISRUPTS DIGITAL ADVERTISING MARKET

Adshares | October 18, 2021

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Adshares is a web3 decentralized marketplace for advertising, also being the most advanced blockchain-based projects in the advertising market. Adshares offers CPM, CPA, popup and pop-under campaigns. In 2017, the Adshares Blockchain ($ADS) launched as the first technology to connect Publishers and Advertisers directly, cutting out the middleman in advertising contracts. With continuing efforts within the Adshares ecosystem since the Adshares Blockchain’s launch, it comes as...

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ADVERTISER PLATFORMS

ANOTHER VETERAN CEO PUZZLED BY ELON MUSK’S PLAN FOR TWITTER

Twitter, Tesla | May 31, 2022

news image

Yet another veteran CEO is unsure about what Elon Musk wants to do with Twitter if he manages to close the deal for the popular social media platform. “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell told Yahoo Finance Live at the World Economic Forum. He talked about what would happen if Musk made Twitter less reliant on ...

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GOOGLE ANNOUNCES STARTING NOVEMBER 1ST, ADVERTISERS IN THE UK, AUSTRIA AND TURKEY WILL BE ABSORBING THE NEW DIGITAL SERVICE TAX COSTS

Google | September 10, 2020

news image

Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to advertisers. The fees will kick in starting November 1. Advertisers running ads in Austria and Turkey will have a 5% tax, and advertisers in the UK will have 2%. The main target of the DST are the large digital media companies, namely Google, Amazon, and Facebook. The threshold is f...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

JUNIPER RESEARCH: DIGITAL AD SPEND TO REACH $753 BILLION GLOBALLY IN 2026, DRIVEN BY IN-APP ADVERTISING GROWTH

Juniper | February 08, 2022

news image

A new Juniper Research study found that global digital advertising spend will increase from $407 billion in 2022 to $753 billion in 2026; representing growth of 85%. The report found that mobile in-app revenue will account for 56% of global spend by 2026. The new research, Digital Advertising: Emerging Trends, Key Opportunities & Market Forecasts 2022-2026, found that whilst privacy changes from Apple and Google are restricting the potential for effective ad attribution, there...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

ADSHARES.NET WEB3 PROTOCOL DISRUPTS DIGITAL ADVERTISING MARKET

Adshares | October 18, 2021

Adshares is a web3 decentralized marketplace for advertising, also being the most advanced blockchain-based projects in the advertising market. Adshares offers CPM, CPA, popup and pop-under campaigns. In 2017, the Adshares Blockchain ($ADS) launched as the first technology to connect Publishers and Advertisers directly, cutting out the middleman in advertising contracts. With continuing efforts within the Adshares ecosystem since the Adshares Blockchain’s launch, it comes as...

Read More
news image

ADVERTISER PLATFORMS

ANOTHER VETERAN CEO PUZZLED BY ELON MUSK’S PLAN FOR TWITTER

Twitter, Tesla | May 31, 2022

Yet another veteran CEO is unsure about what Elon Musk wants to do with Twitter if he manages to close the deal for the popular social media platform. “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell told Yahoo Finance Live at the World Economic Forum. He talked about what would happen if Musk made Twitter less reliant on ...

Read More
news image

GOOGLE ANNOUNCES STARTING NOVEMBER 1ST, ADVERTISERS IN THE UK, AUSTRIA AND TURKEY WILL BE ABSORBING THE NEW DIGITAL SERVICE TAX COSTS

Google | September 10, 2020

Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to advertisers. The fees will kick in starting November 1. Advertisers running ads in Austria and Turkey will have a 5% tax, and advertisers in the UK will have 2%. The main target of the DST are the large digital media companies, namely Google, Amazon, and Facebook. The threshold is f...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

JUNIPER RESEARCH: DIGITAL AD SPEND TO REACH $753 BILLION GLOBALLY IN 2026, DRIVEN BY IN-APP ADVERTISING GROWTH

Juniper | February 08, 2022

A new Juniper Research study found that global digital advertising spend will increase from $407 billion in 2022 to $753 billion in 2026; representing growth of 85%. The report found that mobile in-app revenue will account for 56% of global spend by 2026. The new research, Digital Advertising: Emerging Trends, Key Opportunities & Market Forecasts 2022-2026, found that whilst privacy changes from Apple and Google are restricting the potential for effective ad attribution, there...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us