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advanced-television | March 05, 2020

ITV has announced Rhys McLachlan will become their new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the global digital advertising technology company with whom ITV signed an exclusive UK and Ireland licensing agreement with last year. Since announcing the Amobee deal, ITV has been working closely with Amobee to design, develop and integrate the technology to power ITV’s new programmatic TV platform, Planet V. Reporting to Kelly Williams, ...

adweek | February 28, 2020

U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

theverge | February 24, 2020

Uber inked a deal to place ads on the roof of some of its vehicles, in a move that will likely generate some new revenue for the notorious cash-burning company and comparisons to Uber’s original adversary, the old-school taxi industry. Adweek is reporting that Uber struck a deal with out-of-home ad-tech company Adomni that will introduce ads to some of its vehicles in three cities starting April 1st. While Uber drivers could place ad displays on top of their vehicles through third-party co...

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Sourcepoint, Horizon Media | July 19, 2022

Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, has partnered with Horizon Media to provide their clients with access to Sourcepoint’s privacy measurement technology, Privacy Lens. Sourcepoint’s proprietary platform allows advertisers to ensure media quality by analyzing how media inventory suppliers comply with consumer privacy regulations like CCPA and GDPR. Operating globally across a range of industries, Horizon Media nee...