Big Idea Advertising

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Big Idea is a boutique advertising and marketing agency in New York City. We help companies find a distinct voice for their products and services. Our team is passionately devoted to the success of our clients. By connecting the dots between strategy, consumer desire and creative solution, we create brand communications with relevance and a point of view.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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SOCIAL MEDIA ADVERTISING

ENTRAVISION ANNOUNCES PROMOTION OF KARINA CERDA TO EXECUTIVE VICE PRESIDENT OF GLOBAL MARKETING

Entravision | August 03, 2022

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Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced the promotion of Karina Cerda to Executive Vice President of Global Marketing. In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella. “We are very excited to announce Karina’s appointment to this important, new rol...

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BRAND MARKETING

CRITEO INTEGRATES WITH ORACLE DATA CLOUD TO STRENGTHEN ITS EXISTING BRAND SAFETY OFFERING

Criteo | November 19, 2020

news image

Criteo S.A., the worldwide innovation organization controlling the world's advertisers with trusted and effective promoting, today declared a combination with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a prescient offering instrument, is currently coordinated with Oracle Contextual Intelligence, an answer giving ongoing substance survey and characterization pre-offered to customers across brand-appropriate classifications. Brand...

Read More

ADVERTISER PLATFORMS

MGID BOLSTERS GLOBAL LEADERSHIP TEAM TO ACCELERATE GROWTH INTO NEW TERRITORIES

MGID | September 17, 2022

news image

MGID, the global advertising platform, has today announced the appointment of Sara Buluggiu as VP of Publisher Business Development, and Sergio Vives as Global Head of Publisher Acquisition, to drive the company’s European expansion. Buluggiu brings a wealth of international digital media experience, with previous roles including Digital Director at Starcom, and VP, Regional Director Italy, Spain and MENA at Magnite, where she launched its Middle East offering and successful...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

ROKU & WALMART SIGN AN EXCLUSIVE SHOPPABLE AD DEAL

Roku, Walmart | June 17, 2022

news image

Walmart and Roku have entered an exclusive ad agreement. Roku viewers can use their Roku remotes and stored payment information to buy products directly from the retailer’s ads on the platform. They won’t be redirected to Walmart’s website or need to capture QR codes on their phones to complete orders while watching their favorite shows. Walmart U.S. Chief Marketing Officer William White said that the ads would initially come from Walmart, but he expects supplier brands also to...

Read More
news image

SOCIAL MEDIA ADVERTISING

ENTRAVISION ANNOUNCES PROMOTION OF KARINA CERDA TO EXECUTIVE VICE PRESIDENT OF GLOBAL MARKETING

Entravision | August 03, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced the promotion of Karina Cerda to Executive Vice President of Global Marketing. In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella. “We are very excited to announce Karina’s appointment to this important, new rol...

Read More
news image

BRAND MARKETING

CRITEO INTEGRATES WITH ORACLE DATA CLOUD TO STRENGTHEN ITS EXISTING BRAND SAFETY OFFERING

Criteo | November 19, 2020

Criteo S.A., the worldwide innovation organization controlling the world's advertisers with trusted and effective promoting, today declared a combination with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a prescient offering instrument, is currently coordinated with Oracle Contextual Intelligence, an answer giving ongoing substance survey and characterization pre-offered to customers across brand-appropriate classifications. Brand...

Read More
news image

ADVERTISER PLATFORMS

MGID BOLSTERS GLOBAL LEADERSHIP TEAM TO ACCELERATE GROWTH INTO NEW TERRITORIES

MGID | September 17, 2022

MGID, the global advertising platform, has today announced the appointment of Sara Buluggiu as VP of Publisher Business Development, and Sergio Vives as Global Head of Publisher Acquisition, to drive the company’s European expansion. Buluggiu brings a wealth of international digital media experience, with previous roles including Digital Director at Starcom, and VP, Regional Director Italy, Spain and MENA at Magnite, where she launched its Middle East offering and successful...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

ROKU & WALMART SIGN AN EXCLUSIVE SHOPPABLE AD DEAL

Roku, Walmart | June 17, 2022

Walmart and Roku have entered an exclusive ad agreement. Roku viewers can use their Roku remotes and stored payment information to buy products directly from the retailer’s ads on the platform. They won’t be redirected to Walmart’s website or need to capture QR codes on their phones to complete orders while watching their favorite shows. Walmart U.S. Chief Marketing Officer William White said that the ads would initially come from Walmart, but he expects supplier brands also to...

Read More