Big Idea Advertising

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Big Idea is a boutique advertising and marketing agency in New York City. We help companies find a distinct voice for their products and services. Our team is passionately devoted to the success of our clients. By connecting the dots between strategy, consumer desire and creative solution, we create brand communications with relevance and a point of view.

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MTARGET CHOOSES IBASIS TO DELIVER CPAAS MOBILE MARKETING CAMPAIGNS VIA APIS

MTarget | May 10, 2022

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MTarget, a France-based direct B2B marketing firm specializing in mobile marketing, has selected iBASIS as their provider for programmable voice campaign management services in the banking, finance and retail sectors. iBASIS is a Massachusetts-based communications solutions provider. The unique Bring Your Own Carrier (BYOC) model from iBASIS provides out-of-the-box, ready-to-go solutions that can be white-labeled to generate instant revenue from existing infrastructure and resourc...

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MICROSOFT ADVERTISING INCORPORATES SHUTTERSTOCK TO HELP ADVERTISERS CREATE HIGH-PERFORMING CAMPAIGNS FASTER

Shutterstock, Inc | July 22, 2020

news image

Shutterstock, Inc. (NYSE: SSTK), a leading global technology company offering a creative platform for high-quality content, tools and services, today announced an API integration with Microsoft Advertising. The first application of the integration provides free access to millions of commercially licensed images to customers of the Microsoft Audience Network, their programmatic native advertising offering.Advertisers can search, preview, and apply any Shutterstock image in the Microsoft Adv...

Read More

Advertiser Platforms

CIRCLE K DEBUTS FIRST NATIONAL FUEL ADVERTISING CAMPAIGN IN U.S.

Circle K, Alimentation Couche-Tard | December 06, 2022

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Circle K, a global leader in convenience and mobility, today announces its first-ever U.S. nationwide advertising campaign, “Fueled by Circle K.” Taking place over the next year, the campaign focuses on Circle K fuel, which is now available in over half of its 7,000 U.S. locations. The campaign underscores Circle K’s mission to make customers’ lives a little easier every day, highlighting fuel they can trust as yet another way the brand serves the communities where it ope...

Read More

Display Advertising

NATIONAL CINEMEDIA INTEGRATES ISPOT TO MEASURE CINEMA ADVERTISING ALONGSIDE TV

NCM, iSpot.tv | August 26, 2022

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National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
Read More

news image

Display Advertising

MTARGET CHOOSES IBASIS TO DELIVER CPAAS MOBILE MARKETING CAMPAIGNS VIA APIS

MTarget | May 10, 2022

MTarget, a France-based direct B2B marketing firm specializing in mobile marketing, has selected iBASIS as their provider for programmable voice campaign management services in the banking, finance and retail sectors. iBASIS is a Massachusetts-based communications solutions provider. The unique Bring Your Own Carrier (BYOC) model from iBASIS provides out-of-the-box, ready-to-go solutions that can be white-labeled to generate instant revenue from existing infrastructure and resourc...

Read More
news image

MICROSOFT ADVERTISING INCORPORATES SHUTTERSTOCK TO HELP ADVERTISERS CREATE HIGH-PERFORMING CAMPAIGNS FASTER

Shutterstock, Inc | July 22, 2020

Shutterstock, Inc. (NYSE: SSTK), a leading global technology company offering a creative platform for high-quality content, tools and services, today announced an API integration with Microsoft Advertising. The first application of the integration provides free access to millions of commercially licensed images to customers of the Microsoft Audience Network, their programmatic native advertising offering.Advertisers can search, preview, and apply any Shutterstock image in the Microsoft Adv...

Read More
news image

Advertiser Platforms

CIRCLE K DEBUTS FIRST NATIONAL FUEL ADVERTISING CAMPAIGN IN U.S.

Circle K, Alimentation Couche-Tard | December 06, 2022

Circle K, a global leader in convenience and mobility, today announces its first-ever U.S. nationwide advertising campaign, “Fueled by Circle K.” Taking place over the next year, the campaign focuses on Circle K fuel, which is now available in over half of its 7,000 U.S. locations. The campaign underscores Circle K’s mission to make customers’ lives a little easier every day, highlighting fuel they can trust as yet another way the brand serves the communities where it ope...

Read More
news image

Display Advertising

NATIONAL CINEMEDIA INTEGRATES ISPOT TO MEASURE CINEMA ADVERTISING ALONGSIDE TV

NCM, iSpot.tv | August 26, 2022

National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
Read More