Big Idea Advertising

Big Idea is a boutique advertising and marketing agency in New York City. We help companies find a distinct voice for their products and services. Our team is passionately devoted to the success of our clients. By connecting the dots between strategy, consumer desire and creative solution, we create brand communications with relevance and a point of view.

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VIACOMCBS AND FOXTEL MEDIA END ADVERTISING REPRESENTATION PARTNERSHIP

ViacomCBS | February 17, 2020

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ViacomCBS Networks Australia and Foxtel Media announced the end of their advertising representation partnership. This follows the merger of Viacom and CBS Corporation to form ViacomCBS Inc, the owner of the Ten Network in Australia. Foxtel Media (initially MCN) has represented MTV, Nickelodeon, Nick Jr., MTV Music and MTV Dance branded subscription television channels and digital platforms in Australia since July 2014. Foxtel Media will continue to receive all sales bookings for ViacomCBS subscr...

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MICROSOFT ADVERTISING INTRODUCES COOKIE-BASED EXPERIMENT FUNCTIONALITY

Microsoft | April 29, 2020

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Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications. Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. ...

Read More

GOOGLE ANALYTICS ANNOUNCED PREDICTIVE INNOVATIONS FOR ADVERTISERS FOR MORE ROBUST TARGETING IN GOOGLE ADS

Search Engine Journal | July 14, 2020

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Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics, available in the App +Web beta product offering.Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics. These are part of their Beta for App + Web properties, and not available in regular Analytics situations.Located within the Audience Builder, users will now see new audiences, based off two audience types: likely buyers and likely churning purc...

Read More

NETFLIX CEO REITERATES ZERO INTEREST IN ADVERTISING BUSINESS THERE IS NOT EASY MONEY THERE

variety | January 21, 2020

news image

Netflix continues to say it has no strategic interest at all in launching a version of its streaming service that includes ads and would rather avoid the privacy pitfalls of collecting consumer data. Chairman and CEO Reed Hastings on Tuesday again shot down the notion of an ad-supported Netflix service, after he was asked on the company’s fourth quarter 2019 earnings interview about advertising by moderator Guggenheim Securities’ Michael Morris. “Google and Facebook and Amazon ...

Read More
news image

VIACOMCBS AND FOXTEL MEDIA END ADVERTISING REPRESENTATION PARTNERSHIP

ViacomCBS | February 17, 2020

ViacomCBS Networks Australia and Foxtel Media announced the end of their advertising representation partnership. This follows the merger of Viacom and CBS Corporation to form ViacomCBS Inc, the owner of the Ten Network in Australia. Foxtel Media (initially MCN) has represented MTV, Nickelodeon, Nick Jr., MTV Music and MTV Dance branded subscription television channels and digital platforms in Australia since July 2014. Foxtel Media will continue to receive all sales bookings for ViacomCBS subscr...

Read More
news image

MICROSOFT ADVERTISING INTRODUCES COOKIE-BASED EXPERIMENT FUNCTIONALITY

Microsoft | April 29, 2020

Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications. Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. ...

Read More
news image

GOOGLE ANALYTICS ANNOUNCED PREDICTIVE INNOVATIONS FOR ADVERTISERS FOR MORE ROBUST TARGETING IN GOOGLE ADS

Search Engine Journal | July 14, 2020

Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics, available in the App +Web beta product offering.Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics. These are part of their Beta for App + Web properties, and not available in regular Analytics situations.Located within the Audience Builder, users will now see new audiences, based off two audience types: likely buyers and likely churning purc...

Read More
news image

NETFLIX CEO REITERATES ZERO INTEREST IN ADVERTISING BUSINESS THERE IS NOT EASY MONEY THERE

variety | January 21, 2020

Netflix continues to say it has no strategic interest at all in launching a version of its streaming service that includes ads and would rather avoid the privacy pitfalls of collecting consumer data. Chairman and CEO Reed Hastings on Tuesday again shot down the notion of an ad-supported Netflix service, after he was asked on the company’s fourth quarter 2019 earnings interview about advertising by moderator Guggenheim Securities’ Michael Morris. “Google and Facebook and Amazon ...

Read More