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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
techradar | April 09, 2020
At a Glance:
Google has rolled out new measures to crack down on misleading health claims about 5G and conspiracy theories.
UK government and the country's mobile industry joined together to plead f...
Integral Ad Science, Viant Technology | September 23, 2021
Viant Technology Inc., a leading people-based advertising software company and Integral Ad Science, a global leader in digital media quality, today announced an expanded partnership integrating IAS's CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies.
Through the expanded partnership, Viant’s brands and agencies can now optimize their CTV campaigns to avoid known sources of bot fraud an...
thedrum | January 29, 2020
As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...
searchenginejournal | March 28, 2020
Google announced several other forms of financial assistance including $250 million in ad grants to help the World Health Organization (WHO).
Google Ad credits will work across all of Google’s advertising channels.
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