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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
canadafootballchat | January 22, 2020
Since the adoption of the internet as our main source of media consumption, television, and subsequently, television advertising has taken a hit. There is one event that bucks this trend: The Superbowl. The Super Bowl LIV will kick off on the second of February with over 100 million Football enthusiasts watching the game. This is a fantastic opportunity for the biggest brands to target their audience. A culture has emerged where many, especially younger, viewers tune in just to see the 30 second...
IAB Tech Lab | October 29, 2020
IAB Tech Lab today released Content Taxonomy 2.2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it's appropriate for their ads. Tech Lab worked closely with the Global Alliance for Responsible Media (GARM) to create the update, with the shared goal of creating a safer digital environment. The Content Taxonomy enables buyers to use a consistent, easy-to-understand language across the entire a...
Verve Group, GeoEdge | May 21, 2021
Verve Group, a privacy-first omnichannel ad platform, and GeoEdge, a worldwide ad security provider, today announced their partnership to expand ad quality protection and supply publishers with a complicated machine learning solution to combat malicious advertising.
The use of digital advertising by malicious actors as a vector to attack end-users at scale has been a silent but insidious aspect of online advertising. Industry stakeholders across the availability chain still face m...
Redbox | February 18, 2020
Redbox has entered the ad-supported streaming market with the launch of Redbox Free Live TV. The company, best known for its DVD rental kiosks, has been dabbling with streaming for years as consumer demand for DVD rentals has simultaneously declined. But despite its name, Redbox’s new streaming service isn’t offering “live TV” similar to what you’d get on a TV streaming service like YouTube TV or Hulu with Live TV. Instead, the new service offers a curated set...
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