BigCity Promotions

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BigCity is an independent marketing agency which specializes in Consumer Promotions, Loyalty Programs, Partnerships and Contests - all using a combination of rewards, technology and insights into consumer behaviour.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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AD TECH AND MARTECH

ANZU AND ZYNGA-OWNED SOCIALPOINT PARTNER TO BRING INTRINSIC IN-GAME ADS TO DRAGON CITY

Anzu, Socialpoint | November 11, 2022

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Anzu.io, the world’s most advanced in-game advertising platform, today announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which will enable advertisers to run ads in the popular town-builder and strategy-game, Dragon City. The partnership will see Anzu’s non-intrusive intrinsic in-game ad placements integrated into Dragon City, appearing on 3D objects throughout the game...

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ADVERTISER CAMPAIGN MANAGEMENT

NEW STUDY FINDS PROGRAMMATIC IN-APP ADVERTISING HELPS DRIVE BRAND AFFINITY AND CUSTOMER ENGAGEMENT IN APAC

PubMatic, Inc. | February 21, 2022

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PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The State Of Programmatic In-App Advertising In APAC.” The study, which surveyed 472 advertising decision makers in China, Singapore, India, Japan, Indonesia, South Korea, Thailand and Vietnam, uncovers several significant findings. As advertising budgets in APAC shift towards ...

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FACEBOOK HIGHLIGHTS DIGITAL AIR STRIKE’S CLICK TO MARKETPLACE ADVERTISING HELPING INCREASE CONSUMER SALES DURING COVID-19

Digital Air Strike | May 22, 2020

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Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising. Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media duri...

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ADVERTISER PLATFORMS

LG AD SOLUTIONS RELEASES ITS ENHANCED ADS STUDY RESULTS

LG Ad Solutions | February 09, 2023

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LG Advertising Solutions has recently released the results of its thought leadership study, "Enhanced Ads Study," highlighting the impact of enhanced Connected TV (CTV) advertising formats on watcher engagement and productivity, providing critical insights for the advertising industry's future. The enhanced CTV ads use dynamic QR codes that, depending on time, change messaging and trigger location-specific creative content. Its study reported that around 49% of U.S...

Read More
news image

AD TECH AND MARTECH

ANZU AND ZYNGA-OWNED SOCIALPOINT PARTNER TO BRING INTRINSIC IN-GAME ADS TO DRAGON CITY

Anzu, Socialpoint | November 11, 2022

Anzu.io, the world’s most advanced in-game advertising platform, today announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which will enable advertisers to run ads in the popular town-builder and strategy-game, Dragon City. The partnership will see Anzu’s non-intrusive intrinsic in-game ad placements integrated into Dragon City, appearing on 3D objects throughout the game...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

NEW STUDY FINDS PROGRAMMATIC IN-APP ADVERTISING HELPS DRIVE BRAND AFFINITY AND CUSTOMER ENGAGEMENT IN APAC

PubMatic, Inc. | February 21, 2022

PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The State Of Programmatic In-App Advertising In APAC.” The study, which surveyed 472 advertising decision makers in China, Singapore, India, Japan, Indonesia, South Korea, Thailand and Vietnam, uncovers several significant findings. As advertising budgets in APAC shift towards ...

Read More
news image

FACEBOOK HIGHLIGHTS DIGITAL AIR STRIKE’S CLICK TO MARKETPLACE ADVERTISING HELPING INCREASE CONSUMER SALES DURING COVID-19

Digital Air Strike | May 22, 2020

Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising. Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media duri...

Read More
news image

ADVERTISER PLATFORMS

LG AD SOLUTIONS RELEASES ITS ENHANCED ADS STUDY RESULTS

LG Ad Solutions | February 09, 2023

LG Advertising Solutions has recently released the results of its thought leadership study, "Enhanced Ads Study," highlighting the impact of enhanced Connected TV (CTV) advertising formats on watcher engagement and productivity, providing critical insights for the advertising industry's future. The enhanced CTV ads use dynamic QR codes that, depending on time, change messaging and trigger location-specific creative content. Its study reported that around 49% of U.S...

Read More