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ITV NAMES MCLACHLAN DIRECTOR OF ADVANCED ADVERTISING

advanced-television | March 05, 2020

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ITV has announced Rhys McLachlan will become their new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the global digital advertising technology company with whom ITV signed an exclusive UK and Ireland licensing agreement with last year. Since announcing the Amobee deal, ITV has been working closely with Amobee to design, develop and integrate the technology to power ITV’s new programmatic TV platform, Planet V. Reporting to Kelly Williams, ...

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Ad Tech and Martech

ARTSAI NAMED FASTEST GROWING AD TECHNOLOGY COMPANY IN AMERICA

ArtsAI | August 24, 2022

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ArtsAI announced today their debut on the INC 5000 list at #56, with a 6,285% 3-year revenue growth rate. The Inc. 5000 list is considered the definitive measure of the most successful independent companies in America. “The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have establ...

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AMAZON SPONSORED PRODUCT ADS ARE RISING IN PRICE, NEW REPORT SAYS

searchenginejournal | February 29, 2020

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Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report. The report from eMarketer contains data from multiple firms that manage clients who buy Amazon ads. Merkle reports that, among its clients in North America that have been spending on Amazon for at least a year, Q4 2019 spending on Sponsored Product ads was up 63%. Data from Tinuiti shows that spending on Amazon sponsored product ads was up 30% among its clients during the ...

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Brand Marketing

AUGEO ACQUIRES BRAND NETWORKS FOR ENGAGEMENT SOLUTIONS

Augeo | February 20, 2023

news image

Augeo, an enterprise engagement platform technology, has recently acquired Brand Networks, a social media marketing pioneer, for increasing engagement over social media platforms. In addition, its data collection and engagement solution, Valor Siren Ventures, participated with Augeo in this transaction. Brand Networks offers AI-powered tools to enhance advertising investments, media buying, and authentic employee advocacy through software solutions and clean room collaboration t...

Read More
news image

ITV NAMES MCLACHLAN DIRECTOR OF ADVANCED ADVERTISING

advanced-television | March 05, 2020

ITV has announced Rhys McLachlan will become their new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the global digital advertising technology company with whom ITV signed an exclusive UK and Ireland licensing agreement with last year. Since announcing the Amobee deal, ITV has been working closely with Amobee to design, develop and integrate the technology to power ITV’s new programmatic TV platform, Planet V. Reporting to Kelly Williams, ...

Read More
news image

Ad Tech and Martech

ARTSAI NAMED FASTEST GROWING AD TECHNOLOGY COMPANY IN AMERICA

ArtsAI | August 24, 2022

ArtsAI announced today their debut on the INC 5000 list at #56, with a 6,285% 3-year revenue growth rate. The Inc. 5000 list is considered the definitive measure of the most successful independent companies in America. “The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have establ...

Read More
news image

AMAZON SPONSORED PRODUCT ADS ARE RISING IN PRICE, NEW REPORT SAYS

searchenginejournal | February 29, 2020

Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report. The report from eMarketer contains data from multiple firms that manage clients who buy Amazon ads. Merkle reports that, among its clients in North America that have been spending on Amazon for at least a year, Q4 2019 spending on Sponsored Product ads was up 63%. Data from Tinuiti shows that spending on Amazon sponsored product ads was up 30% among its clients during the ...

Read More
news image

Brand Marketing

AUGEO ACQUIRES BRAND NETWORKS FOR ENGAGEMENT SOLUTIONS

Augeo | February 20, 2023

Augeo, an enterprise engagement platform technology, has recently acquired Brand Networks, a social media marketing pioneer, for increasing engagement over social media platforms. In addition, its data collection and engagement solution, Valor Siren Ventures, participated with Augeo in this transaction. Brand Networks offers AI-powered tools to enhance advertising investments, media buying, and authentic employee advocacy through software solutions and clean room collaboration t...

Read More

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Advertiser Campaign Management, CMO Strategy

Next-gen Sales: Power of Advanced Quote Management Providers

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us