Bitmama

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Bitmama was born in 2009, when two complementary teams of excellence got together: Reply Group’s digital and technological component, and Armando Testa Group’s creativity and advertising expertise.

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WPROMOTE LAUNCHES THE AD CREATIVE BANK, LEARNING TOOL TO HELP MARKETERS IDENTIFY TRENDS

Wpromote | September 22, 2020

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Wpromote, the Performance Marketing Agency leader in the latest Forrester Wave, announced today the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative. VP of Social Kevin Simonson explained that "We created the Ad Creative Bank because it's difficult to articulate quantitative findings into qualitative insights. We had access to amazing client data at scale and saw that the feedback loop on to the creative t...

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LINKEDIN INTRODUCES CONVERSATION ADS: A NEW MESSAGE-BASED AD FORMAT

searchenginejournal | March 19, 2020

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LinkedIn is launching a new type of message-based ad that uses conversation to deliver a customized experience for each user. LinkedIn’s new Conversation Ads build off of its current Message Ads and are designed to be more personal and engaging. Businesses can utilize Conversation Ads to build campaigns with multiple conversion paths leading to a variety of calls-to-action. Content served through Conversation Ads can be personalized according to where the prospect is in the conversion funn...

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Advertiser Platforms

UM AND ROKU PARTNER TO INCREASE EQUITY FOR MINORITY-OWNED NETWORKS AHEAD OF TV UPFRONTS

PR Newswire | April 25, 2023

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Today, UM, a global media agency network of IPG Mediabrands, announced an industry-first partnership with Roku, Inc., the #1 TV streaming platform in the U.S., Canada, and Mexico*, that will provide the agency and its sister agencies exclusive solutions to measure unrated, minority-owned networks for the first time. The deal provides planning and investment teams with access to critical linear TV data ahead of the 2023 TV Upfronts, giving smaller, minority-owned networks opportunity alongs...

Read More

Ad Tech and Martech

OUTHUM MEDIA INTRODUCES DOA, A CLOUD-BASED AD BOOKING PLATFORM

Outhum Media | August 19, 2022

news image

Outhum Media, a programmatic digital outdoor advertising company, introduced an easy-to-manage DOA (Digital Outdoor Advertising) application. The platform was created to cater to the advertising and marketing solutions of businesses, all under one roof. The user monitoring, customer-centric platform offers hassle-free means to start an ad campaign without the worry of finding the right channels or managing multiple accounts. The cloud-based ad booking platform lets businesses pay ...

Read More
news image

WPROMOTE LAUNCHES THE AD CREATIVE BANK, LEARNING TOOL TO HELP MARKETERS IDENTIFY TRENDS

Wpromote | September 22, 2020

Wpromote, the Performance Marketing Agency leader in the latest Forrester Wave, announced today the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative. VP of Social Kevin Simonson explained that "We created the Ad Creative Bank because it's difficult to articulate quantitative findings into qualitative insights. We had access to amazing client data at scale and saw that the feedback loop on to the creative t...

Read More
news image

LINKEDIN INTRODUCES CONVERSATION ADS: A NEW MESSAGE-BASED AD FORMAT

searchenginejournal | March 19, 2020

LinkedIn is launching a new type of message-based ad that uses conversation to deliver a customized experience for each user. LinkedIn’s new Conversation Ads build off of its current Message Ads and are designed to be more personal and engaging. Businesses can utilize Conversation Ads to build campaigns with multiple conversion paths leading to a variety of calls-to-action. Content served through Conversation Ads can be personalized according to where the prospect is in the conversion funn...

Read More
news image

Advertiser Platforms

UM AND ROKU PARTNER TO INCREASE EQUITY FOR MINORITY-OWNED NETWORKS AHEAD OF TV UPFRONTS

PR Newswire | April 25, 2023

Today, UM, a global media agency network of IPG Mediabrands, announced an industry-first partnership with Roku, Inc., the #1 TV streaming platform in the U.S., Canada, and Mexico*, that will provide the agency and its sister agencies exclusive solutions to measure unrated, minority-owned networks for the first time. The deal provides planning and investment teams with access to critical linear TV data ahead of the 2023 TV Upfronts, giving smaller, minority-owned networks opportunity alongs...

Read More
news image

Ad Tech and Martech

OUTHUM MEDIA INTRODUCES DOA, A CLOUD-BASED AD BOOKING PLATFORM

Outhum Media | August 19, 2022

Outhum Media, a programmatic digital outdoor advertising company, introduced an easy-to-manage DOA (Digital Outdoor Advertising) application. The platform was created to cater to the advertising and marketing solutions of businesses, all under one roof. The user monitoring, customer-centric platform offers hassle-free means to start an ad campaign without the worry of finding the right channels or managing multiple accounts. The cloud-based ad booking platform lets businesses pay ...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us