Bitmama

bitmama.it

Bitmama was born in 2009, when two complementary teams of excellence got together: Reply Group’s digital and technological component, and Armando Testa Group’s creativity and advertising expertise.

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FOR ADVERTISERS, MAKING A PITCH IS NO HIT DURING PANDEMIC

post-gazette | April 05, 2020

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When hugs and kisses just won’t do, we can all take comfort in relaxed car loan payments? It’s a brave new world out there amid the COVID-19 pandemic, and advertisers are learning that what looked like a slam dunk winner since well, forever might now be cringeworthy. The giant Pennsylvania chocolate maker quickly suspended its “Heartwarming the World” ad. That nice 94-year-old man distributing candy bars looks like a coronavirus threat to himself and the community. &ldquo...

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Advertiser Platforms

IMPACT+ AND TEADS ANNOUNCE GLOBAL PARTNERSHIP TO MEASURE AND REDUCE THE CARBON FOOTPRINT OF ONLINE ADVERTISING

Teads, IMPACT+ | October 20, 2022

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IMPACT+, the solution to reduce the greenhouse gas emissions of digital advertising, and Teads, the global media platform, announce a global partnership with the goal of measuring and reducing the carbon footprint of every online advertising campaign running through the Teads platform. IMPACT+, the leading third-party carbon footprint measurement provider, can bring concrete recommendations to advertisers globally. Its core objective is to allow digital advertising industry player...

Read More

Advertiser Campaign Management

JUNIPER RESEARCH: DIGITAL AD SPEND TO REACH $753 BILLION GLOBALLY IN 2026, DRIVEN BY IN-APP ADVERTISING GROWTH

Juniper | February 08, 2022

news image

A new Juniper Research study found that global digital advertising spend will increase from $407 billion in 2022 to $753 billion in 2026; representing growth of 85%. The report found that mobile in-app revenue will account for 56% of global spend by 2026. The new research, Digital Advertising: Emerging Trends, Key Opportunities & Market Forecasts 2022-2026, found that whilst privacy changes from Apple and Google are restricting the potential for effective ad attribution, there...

Read More

Advertiser Platforms

NEXTDOOR ADVANCES GROWTH OF ITS MUST-BUY LOCAL AD PLATFORM FOR ADVERTISERS OF ALL SIZES

Business Wire | June 15, 2023

news image

Nextdoor (NYSE: KIND), the neighborhood network, today announced new advances designed to accelerate the growth of its must-buy local advertising platform. Nextdoor is rolling out Nextdoor Ads Manager, a unified self-service platform that offers advertisers advanced and easy-to-use tools to help drive specific business goals and reach the audiences they care about most. Nextdoor Ads Manager will first be available to mid-market advertisers and will later expand to agencies and small-to-med...

Read More
news image

FOR ADVERTISERS, MAKING A PITCH IS NO HIT DURING PANDEMIC

post-gazette | April 05, 2020

When hugs and kisses just won’t do, we can all take comfort in relaxed car loan payments? It’s a brave new world out there amid the COVID-19 pandemic, and advertisers are learning that what looked like a slam dunk winner since well, forever might now be cringeworthy. The giant Pennsylvania chocolate maker quickly suspended its “Heartwarming the World” ad. That nice 94-year-old man distributing candy bars looks like a coronavirus threat to himself and the community. &ldquo...

Read More
news image

Advertiser Platforms

IMPACT+ AND TEADS ANNOUNCE GLOBAL PARTNERSHIP TO MEASURE AND REDUCE THE CARBON FOOTPRINT OF ONLINE ADVERTISING

Teads, IMPACT+ | October 20, 2022

IMPACT+, the solution to reduce the greenhouse gas emissions of digital advertising, and Teads, the global media platform, announce a global partnership with the goal of measuring and reducing the carbon footprint of every online advertising campaign running through the Teads platform. IMPACT+, the leading third-party carbon footprint measurement provider, can bring concrete recommendations to advertisers globally. Its core objective is to allow digital advertising industry player...

Read More
news image

Advertiser Campaign Management

JUNIPER RESEARCH: DIGITAL AD SPEND TO REACH $753 BILLION GLOBALLY IN 2026, DRIVEN BY IN-APP ADVERTISING GROWTH

Juniper | February 08, 2022

A new Juniper Research study found that global digital advertising spend will increase from $407 billion in 2022 to $753 billion in 2026; representing growth of 85%. The report found that mobile in-app revenue will account for 56% of global spend by 2026. The new research, Digital Advertising: Emerging Trends, Key Opportunities & Market Forecasts 2022-2026, found that whilst privacy changes from Apple and Google are restricting the potential for effective ad attribution, there...

Read More
news image

Advertiser Platforms

NEXTDOOR ADVANCES GROWTH OF ITS MUST-BUY LOCAL AD PLATFORM FOR ADVERTISERS OF ALL SIZES

Business Wire | June 15, 2023

Nextdoor (NYSE: KIND), the neighborhood network, today announced new advances designed to accelerate the growth of its must-buy local advertising platform. Nextdoor is rolling out Nextdoor Ads Manager, a unified self-service platform that offers advertisers advanced and easy-to-use tools to help drive specific business goals and reach the audiences they care about most. Nextdoor Ads Manager will first be available to mid-market advertisers and will later expand to agencies and small-to-med...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us