BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition – to help them stand out and be successful in today’s world. We believe many voices talking as one are incredibly powerful; Your social media amplifies your PR which builds on your advertising, which heightens the relevance of your CRM and provides a base for your content creation, and so on. So we work in a way today’s consumers live. Connected.

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AD NETWORKS

DOUBLEVERIFY TO PROVIDE THIRD-PARTY MEASUREMENT TOOLS TO BEST BUY AND ITS IN-HOUSE MEDIA NETWORK, BEST BUY ADS

DoubleVerify | September 30, 2022

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DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). Through this work, DV will provide robust measurement tools for both partners of Best Buy Ads and the brand’s own ad campaigns. “We are excited to work with Best Buy to bring independent, third-party measurem...

Read More

SCOTTISH COUNCIL WEBSITES SHARING RESIDENTS’ DATA VIA ADVERTISING COOKIES

scotsman | February 05, 2020

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High-interest credit cards and Black Friday deals are among the adverts targeted at people seeking benefits advice on local authority websites, an investigation has uncovered. More than a third of Scottish council sites were found to be using advertising trackers which allow private third party companies to track residents’ data. Research by the BBC Shared Data Unit found more than 950 advertising cookies - small text files that track people on the internet - embedded in council benefits p...

Read More

RETARGETING

APPLE LIKELY TO LIMIT SIGNALS FOR AD TARGETING AND MEASUREMENT

Apple | June 07, 2022

news image

The marketing community expects tougher policy enforcement in programs like Private Realy, Apple’s way of hiding IP addresses which are internet signals that marketers use to track consumers across the web. Apple might create even more opportunities for its ad business. Developers will have to go through Apple to run effective campaigns on its devices. “The likelihood is pretty high that Apple is going to announce something around Private Relay being alwa...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

BETTERBRAND LAUNCHES SIRIUS XM ADVERTISING CAMPAIGN

Betterbrand | January 06, 2022

news image

Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand's need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial. Betterbrand is entering hypergrowth....

Read More
news image

AD NETWORKS

DOUBLEVERIFY TO PROVIDE THIRD-PARTY MEASUREMENT TOOLS TO BEST BUY AND ITS IN-HOUSE MEDIA NETWORK, BEST BUY ADS

DoubleVerify | September 30, 2022

DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). Through this work, DV will provide robust measurement tools for both partners of Best Buy Ads and the brand’s own ad campaigns. “We are excited to work with Best Buy to bring independent, third-party measurem...

Read More
news image

SCOTTISH COUNCIL WEBSITES SHARING RESIDENTS’ DATA VIA ADVERTISING COOKIES

scotsman | February 05, 2020

High-interest credit cards and Black Friday deals are among the adverts targeted at people seeking benefits advice on local authority websites, an investigation has uncovered. More than a third of Scottish council sites were found to be using advertising trackers which allow private third party companies to track residents’ data. Research by the BBC Shared Data Unit found more than 950 advertising cookies - small text files that track people on the internet - embedded in council benefits p...

Read More
news image

RETARGETING

APPLE LIKELY TO LIMIT SIGNALS FOR AD TARGETING AND MEASUREMENT

Apple | June 07, 2022

The marketing community expects tougher policy enforcement in programs like Private Realy, Apple’s way of hiding IP addresses which are internet signals that marketers use to track consumers across the web. Apple might create even more opportunities for its ad business. Developers will have to go through Apple to run effective campaigns on its devices. “The likelihood is pretty high that Apple is going to announce something around Private Relay being alwa...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

BETTERBRAND LAUNCHES SIRIUS XM ADVERTISING CAMPAIGN

Betterbrand | January 06, 2022

Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand's need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial. Betterbrand is entering hypergrowth....

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us