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FACEBOOK BUYS GIPHY TO INTEGRATE IT WITH INSTAGRAM SERVICE

Facebook | May 18, 2020

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Facebook announces the acquisition of Giphy, along with plans to integrate it with other services such as Instagram. Facebook is acquiring Giphy, one of the most popular GIF-sharing sites on the web, in a deal that’s reportedly valued at $400 million....

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73% OF BRANDS SELLING ON AMAZON ARE ADVERTISING ON THE PLATFORM, REVEALS FEEDVISOR REPORT

martechadvisor | February 13, 2020

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Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, today unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found that nearly three-quarters (73%) of brands selling o...

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TESLA GIVES CHANCE TO WIN WEEK WITH MODEL AT SUSTAINABLE VILLA

electrek | March 12, 2020

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Tesla is giving fans a chance to win a week with its vehicles at a sustainable villa in Australia as part of a new marketing campaign. While the best-selling automakers spend billions of dollars every year in advertising, Tesla has been staying away from the practice. The electric automaker prides itself in not spending any money for paid placement, ad time, or anything of the sort.CEO Elon Musk famously said that he prefers to spend the advertising budget on making the products better in the ho...

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ADVERTISER PLATFORMS

UBER LAUNCHES DEDICATED ADVERTISING DIVISION TO SERVE THE WORLD��S BIGGEST BRANDS

Uber | October 20, 2022

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Uber Technologies, Inc. (NYSE: UBER) has formally launched its advertising division and unveiled Uber Journey Ads, an engaging way for brands to connect with consumers throughout the entire ride process. Journey Ads are the latest initiative from a dedicated team formed at Uber this year under advertising veteran Dr. Mark Grether, previously with Amazon Advertising, CEO of Sizmek, and Co-Founder of Xaxis. Leveraging Uber’s first-party data and insights across its mobility and delivery busi...

Read More
news image

FACEBOOK BUYS GIPHY TO INTEGRATE IT WITH INSTAGRAM SERVICE

Facebook | May 18, 2020

Facebook announces the acquisition of Giphy, along with plans to integrate it with other services such as Instagram. Facebook is acquiring Giphy, one of the most popular GIF-sharing sites on the web, in a deal that’s reportedly valued at $400 million....

Read More
news image

73% OF BRANDS SELLING ON AMAZON ARE ADVERTISING ON THE PLATFORM, REVEALS FEEDVISOR REPORT

martechadvisor | February 13, 2020

Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, today unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found that nearly three-quarters (73%) of brands selling o...

Read More
news image

TESLA GIVES CHANCE TO WIN WEEK WITH MODEL AT SUSTAINABLE VILLA

electrek | March 12, 2020

Tesla is giving fans a chance to win a week with its vehicles at a sustainable villa in Australia as part of a new marketing campaign. While the best-selling automakers spend billions of dollars every year in advertising, Tesla has been staying away from the practice. The electric automaker prides itself in not spending any money for paid placement, ad time, or anything of the sort.CEO Elon Musk famously said that he prefers to spend the advertising budget on making the products better in the ho...

Read More
news image

ADVERTISER PLATFORMS

UBER LAUNCHES DEDICATED ADVERTISING DIVISION TO SERVE THE WORLD��S BIGGEST BRANDS

Uber | October 20, 2022

Uber Technologies, Inc. (NYSE: UBER) has formally launched its advertising division and unveiled Uber Journey Ads, an engaging way for brands to connect with consumers throughout the entire ride process. Journey Ads are the latest initiative from a dedicated team formed at Uber this year under advertising veteran Dr. Mark Grether, previously with Amazon Advertising, CEO of Sizmek, and Co-Founder of Xaxis. Leveraging Uber’s first-party data and insights across its mobility and delivery busi...

Read More