Blis

Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and high-performing digital advertising. Established in the UK in 2004, Blis now operates in more than 40 offices across five continents and works with the world’s largest and most customer-driven companies across all verticals.

C-Suite On Deck

Diane Perlman, CMO at Blis, is an established marketing leader with various brand experiences at Microsoft, as well as startup, scaleup, and agency-side experience. She is adept at cre...

Events

Related News

USA TODAY PUBLISHER GANNETT POSTS LOSS AS PRINT ADS SINK

USA Today | October 27, 2016

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MCLEAN, Va. (AP) — USA Today publisher Gannett (ticker: GCI), suffering from the ongoing print-ad declines that have hurt the broader newspaper industry, is cutting jobs as it reported a loss in its latest quarter. The company said it is cutting 2 percent of its staff. Gannett had nearly 19,000 employees at the end of 2015, suggesting more than 300 jobs were lost. Gannett spokeswoman Amber Allman did not reply to a question asking how many employees are losing their jobs....

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BIG LAYOFFS AT MEDIUM: WEB PUBLISHER SAYS AD-DRIVEN ONLINE MEDIA IS A “BROKEN SYSTEM”

Salon Media Group | January 05, 2017

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Medium, the web publishing company created by one of the co-founders of Twitter, will be laying off 50 employees, CEO Ev Williams announced Wednesday in a notice to readers that the site will be restructuring. According to Williams, traffic to the site, primarily known as a platform for people to publish independent writing, was up but revenues were insufficient to keep things the way they were....

Read More

PUBLISHERS TAKE ON AD-AGENCY ROLES WITH BRANDED CONTENT

The Wall Street Journal | January 11, 2017

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A New York Times Co. staffer recently spent weeks digging into a technology company, visiting engineering departments and interviewing executives to ferret out the best story there was to be told about the firm. It wasn’t for a hard-hitting exposé. Instead, the writer was working for T Brand Studio, the company’s in-house ad agency, to put together a report commissioned by the media publisher on how best to market itself in an ad campaign....

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MERKLE SELECTS CHARLIE WEISS TO LEAD MEDIA AND PUBLISHER SOLUTIONS

Merkle | November 08, 2016

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Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Charlie Weiss to its leadership team as general manager, media and publisher solutions. In his new role, Weiss will focus on managing and growing Merkle's partnerships and solutions within its media and publisher business; specifically, Publisher Addressable Marketplaces (PAM). Launched earlier this year, PAM is a consortium of leading premium publishers, such as Pando...

Read More
news image

USA TODAY PUBLISHER GANNETT POSTS LOSS AS PRINT ADS SINK

USA Today | October 27, 2016

MCLEAN, Va. (AP) — USA Today publisher Gannett (ticker: GCI), suffering from the ongoing print-ad declines that have hurt the broader newspaper industry, is cutting jobs as it reported a loss in its latest quarter. The company said it is cutting 2 percent of its staff. Gannett had nearly 19,000 employees at the end of 2015, suggesting more than 300 jobs were lost. Gannett spokeswoman Amber Allman did not reply to a question asking how many employees are losing their jobs....

Read More
news image

BIG LAYOFFS AT MEDIUM: WEB PUBLISHER SAYS AD-DRIVEN ONLINE MEDIA IS A “BROKEN SYSTEM”

Salon Media Group | January 05, 2017

Medium, the web publishing company created by one of the co-founders of Twitter, will be laying off 50 employees, CEO Ev Williams announced Wednesday in a notice to readers that the site will be restructuring. According to Williams, traffic to the site, primarily known as a platform for people to publish independent writing, was up but revenues were insufficient to keep things the way they were....

Read More
news image

PUBLISHERS TAKE ON AD-AGENCY ROLES WITH BRANDED CONTENT

The Wall Street Journal | January 11, 2017

A New York Times Co. staffer recently spent weeks digging into a technology company, visiting engineering departments and interviewing executives to ferret out the best story there was to be told about the firm. It wasn’t for a hard-hitting exposé. Instead, the writer was working for T Brand Studio, the company’s in-house ad agency, to put together a report commissioned by the media publisher on how best to market itself in an ad campaign....

Read More
news image

MERKLE SELECTS CHARLIE WEISS TO LEAD MEDIA AND PUBLISHER SOLUTIONS

Merkle | November 08, 2016

Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Charlie Weiss to its leadership team as general manager, media and publisher solutions. In his new role, Weiss will focus on managing and growing Merkle's partnerships and solutions within its media and publisher business; specifically, Publisher Addressable Marketplaces (PAM). Launched earlier this year, PAM is a consortium of leading premium publishers, such as Pando...

Read More