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Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and high-performing digital advertising. Established in the UK in 2004, Blis now operates in more than 40 offices across five continents and works with the world’s largest and most customer-driven companies across all verticals.

C-Suite On Deck

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Q&A with Diane Perlman, CMO at Blis

Media 7 | February 5, 2021

Diane Perlman, CMO at Blis, is an established marketing leader with various brand experiences at Microsoft, as well as startup, scaleup, and agency-side experience. She is adept at creative problem solving with an agility to learn. She holds a track record in delivering results in structured and unstructured environments. You can follow her on Twitter here.

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USA TODAY PUBLISHER GANNETT POSTS LOSS AS PRINT ADS SINK

USA Today | October 27, 2016

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MCLEAN, Va. (AP) — USA Today publisher Gannett (ticker: GCI), suffering from the ongoing print-ad declines that have hurt the broader newspaper industry, is cutting jobs as it reported a loss in its latest quarter. The company said it is cutting 2 percent of its staff. Gannett had nearly 19,000 employees at the end of 2015, suggesting more than 300 jobs were lost. Gannett spokeswoman Amber Allman did not reply to a question asking how many employees are losing their jobs....

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MERKLE SELECTS CHARLIE WEISS TO LEAD MEDIA AND PUBLISHER SOLUTIONS

Merkle | November 08, 2016

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Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Charlie Weiss to its leadership team as general manager, media and publisher solutions. In his new role, Weiss will focus on managing and growing Merkle's partnerships and solutions within its media and publisher business; specifically, Publisher Addressable Marketplaces (PAM). Launched earlier this year, PAM is a consortium of leading premium publishers, such as Pando...

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MERKLE PARTNERS WITH TECH COMPANY CRITEO FOR PUBLISHER ADDRESSABLE MARKETPLACES SOLUTION

Merkle | November 01, 2016

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Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Criteo has joined the elite set of technology providers and premium publishers and that comprise the agency’s Publisher Addressable Marketplaces (PAM)™ solution. Criteo, a global provider of performance marketing technology, is the leading retargeting engine in the retail space, offering digital advertising solutions to intelligently convert new customers and re-engage exist...

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MERKLE LAUNCHES NEW PUBLISHER ADDRESSABLE MARKETPLACES SOLUTION

Merkle | June 13, 2016

news image

Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced today the launch of Publisher Addressable Marketplaces (PAM)™. PAM represents the industry’s first premium programmatic advertising solution that enables deterministic, people-based targeting and measurement across premium publisher audiences and inventory. Publisher Addressable Marketplaces is a consortium of leading publishers including latest additions Trusted M...

Read More
news image

USA TODAY PUBLISHER GANNETT POSTS LOSS AS PRINT ADS SINK

USA Today | October 27, 2016

MCLEAN, Va. (AP) — USA Today publisher Gannett (ticker: GCI), suffering from the ongoing print-ad declines that have hurt the broader newspaper industry, is cutting jobs as it reported a loss in its latest quarter. The company said it is cutting 2 percent of its staff. Gannett had nearly 19,000 employees at the end of 2015, suggesting more than 300 jobs were lost. Gannett spokeswoman Amber Allman did not reply to a question asking how many employees are losing their jobs....

Read More
news image

MERKLE SELECTS CHARLIE WEISS TO LEAD MEDIA AND PUBLISHER SOLUTIONS

Merkle | November 08, 2016

Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Charlie Weiss to its leadership team as general manager, media and publisher solutions. In his new role, Weiss will focus on managing and growing Merkle's partnerships and solutions within its media and publisher business; specifically, Publisher Addressable Marketplaces (PAM). Launched earlier this year, PAM is a consortium of leading premium publishers, such as Pando...

Read More
news image

MERKLE PARTNERS WITH TECH COMPANY CRITEO FOR PUBLISHER ADDRESSABLE MARKETPLACES SOLUTION

Merkle | November 01, 2016

Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Criteo has joined the elite set of technology providers and premium publishers and that comprise the agency’s Publisher Addressable Marketplaces (PAM)™ solution. Criteo, a global provider of performance marketing technology, is the leading retargeting engine in the retail space, offering digital advertising solutions to intelligently convert new customers and re-engage exist...

Read More
news image

MERKLE LAUNCHES NEW PUBLISHER ADDRESSABLE MARKETPLACES SOLUTION

Merkle | June 13, 2016

Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced today the launch of Publisher Addressable Marketplaces (PAM)™. PAM represents the industry’s first premium programmatic advertising solution that enables deterministic, people-based targeting and measurement across premium publisher audiences and inventory. Publisher Addressable Marketplaces is a consortium of leading publishers including latest additions Trusted M...

Read More

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Events

C-Suite On Deck

Responsive image

Q&A with Diane Perlman, CMO at Blis

Media 7 | February 5, 2021

Diane Perlman, CMO at Blis, is an established marketing leader with various brand experiences at Microsoft, as well as startup, scaleup, and agency-side experience. She is adept at creative problem solving with an agility to learn. She holds a track record in delivering results in structured and unstructured environments. You can follow her on Twitter here.

Read More