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Diane Perlman, CMO at Blis, is an established marketing leader with various brand experiences at Microsoft, as well as startup, scaleup, and agency-side experience. She is adept at cre...
USA Today | October 27, 2016
MCLEAN, Va. (AP) — USA Today publisher Gannett (ticker: GCI), suffering from the ongoing print-ad declines that have hurt the broader newspaper industry, is cutting jobs as it reported a loss in its latest quarter.
The company said it is cutting 2 percent of its staff. Gannett had nearly 19,000 employees at the end of 2015, suggesting more than 300 jobs were lost. Gannett spokeswoman Amber Allman did not reply to a question asking how many employees are losing their jobs....
Merkle | November 08, 2016
Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Charlie Weiss to its leadership team as general manager, media and publisher solutions. In his new role, Weiss will focus on managing and growing Merkle's partnerships and solutions within its media and publisher business; specifically, Publisher Addressable Marketplaces (PAM). Launched earlier this year, PAM is a consortium of leading premium publishers, such as Pando...
Merkle | November 01, 2016
Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Criteo has joined the elite set of technology providers and premium publishers and that comprise the agency’s Publisher Addressable Marketplaces (PAM)™ solution. Criteo, a global provider of performance marketing technology, is the leading retargeting engine in the retail space, offering digital advertising solutions to intelligently convert new customers and re-engage exist...
Merkle | June 13, 2016
Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced today the launch of Publisher Addressable Marketplaces (PAM)™. PAM represents the industry’s first premium programmatic advertising solution that enables deterministic, people-based targeting and measurement across premium publisher audiences and inventory.
Publisher Addressable Marketplaces is a consortium of leading publishers including latest additions Trusted M...
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