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BuzzGuru | September 22, 2021
BuzzGuru, the global influencer marketing leader, announced the launch of the discovery and competitive intelligence platform for influencer marketers to scale their customer acquisition efforts via YouTube, TikTok and Twitch.
The platform empowers marketers with the tools to search for perfectly aligned content creators within a database of more than 20 million influencers, analyze their performance and statistics, and plan advertising campaigns accordingly. Competitive intellige...
MediaVillage | March 30, 2020
When you live in an era of exponential change and work in an industry that continues to struggle with adapting to that pace of change, you consistently feel behind, perhaps lost, and even some FOMO. One day, you think you understand all the industry acronyms (DSP, SSP, DMP, etc.), then a new one pops up. You think you finally have the differences between first-, second-, and third-party data when along comes privacy rules that upend the game....
headtopics | February 11, 2020
In the fight for America’s attention, Netflix Inc’s closest streaming competitor isn’t Amazon or Hulu. It’s YouTube. That’s according to a report from measurement firm Nielsen, which found that consumers spent 19% of their TV viewing time on a streaming service in the fourth quarter of 2019. That’s double the 10% level in early 2018. They spent 31% of those streaming hours on Netflix, 21% on YouTube, 12% on Hulu and 8% on Amazon, according to Nielsen. While Ne...
LinkedIn | January 18, 2021
LinkedIn Marketing Labs is another on-request learning focus where marketers can get to free resources about how to advertise on LinkedIn.
It's launching with 6 courses curated by in-house specialists who have studied LinkedIn advertising best practices across an assortment of enterprises.
Course material reaches from essential to transitional and are completely spread out in a bit by bit learning way.
This is a great open door for marketers to st...
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