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It’s time to recognize that marketing budgets are smaller, expectations are at an all-time high and jobs are on the line. It’s time to realize that Facebook Likes isn’t a metric. Sales is a metric. It’s time to realize that no one wants to see your ads. People want to see that you’re relevant to their lives. It’s time to focus on informing, educating, and inspiring people to make good decisions about their health, their money, their lives.

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DISPLAY ADVERTISING

QUANTCAST LAUNCHES BRAND ADVERTISING SOLUTIONS TO MAXIMISE THE IMPACT OF EVERY MARKETING DOLLAR

Quantcast | June 18, 2022

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Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience, today. “A...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

JUNIPER RESEARCH: DIGITAL AD SPEND TO REACH $753 BILLION GLOBALLY IN 2026, DRIVEN BY IN-APP ADVERTISING GROWTH

Juniper | February 08, 2022

news image

A new Juniper Research study found that global digital advertising spend will increase from $407 billion in 2022 to $753 billion in 2026; representing growth of 85%. The report found that mobile in-app revenue will account for 56% of global spend by 2026. The new research, Digital Advertising: Emerging Trends, Key Opportunities & Market Forecasts 2022-2026, found that whilst privacy changes from Apple and Google are restricting the potential for effective ad attribution, there...

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ADVERTISING VETERANS TEAM UP TO LAUNCH SPECIALIST PRESS AGENCY

cityam | January 23, 2020

news image

Steve Goodman, who served at WPP for 36 years, and former Omnicom director Peter Thomson said the new venture will exploit the opportunities created by an evolving media landscape. The London-based agency will focus on print media, providing a specialist outlook similar to those already available for the radio and outdoor advertising sectors. Print advertising spend has suffered a steady decline over the last decade, falling from 25 per cent of total spend in 2012 to just 8.7 per cent last year....

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AD NETWORKS

KARGO ADDS ATTENTION ADVERTISING WITH ACQUISITION OF PARSEC

Parsec Media, Kargo | April 01, 2022

news image

Kargo today announced that it has acquired the attention-based mobile advertising business, Parsec. With Parsec, Kargo expands the ability of advertisers to buy digital media using the time an ad is exposed on screen across a variety of unique creative formats, creating the only platform to deliver attention-based, optimized, digital advertising for marketers. “Our mission is to create memorable experiences for consumers, in turn, creating more value for brands...

Read More
news image

DISPLAY ADVERTISING

QUANTCAST LAUNCHES BRAND ADVERTISING SOLUTIONS TO MAXIMISE THE IMPACT OF EVERY MARKETING DOLLAR

Quantcast | June 18, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience, today. “A...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

JUNIPER RESEARCH: DIGITAL AD SPEND TO REACH $753 BILLION GLOBALLY IN 2026, DRIVEN BY IN-APP ADVERTISING GROWTH

Juniper | February 08, 2022

A new Juniper Research study found that global digital advertising spend will increase from $407 billion in 2022 to $753 billion in 2026; representing growth of 85%. The report found that mobile in-app revenue will account for 56% of global spend by 2026. The new research, Digital Advertising: Emerging Trends, Key Opportunities & Market Forecasts 2022-2026, found that whilst privacy changes from Apple and Google are restricting the potential for effective ad attribution, there...

Read More
news image

ADVERTISING VETERANS TEAM UP TO LAUNCH SPECIALIST PRESS AGENCY

cityam | January 23, 2020

Steve Goodman, who served at WPP for 36 years, and former Omnicom director Peter Thomson said the new venture will exploit the opportunities created by an evolving media landscape. The London-based agency will focus on print media, providing a specialist outlook similar to those already available for the radio and outdoor advertising sectors. Print advertising spend has suffered a steady decline over the last decade, falling from 25 per cent of total spend in 2012 to just 8.7 per cent last year....

Read More
news image

AD NETWORKS

KARGO ADDS ATTENTION ADVERTISING WITH ACQUISITION OF PARSEC

Parsec Media, Kargo | April 01, 2022

Kargo today announced that it has acquired the attention-based mobile advertising business, Parsec. With Parsec, Kargo expands the ability of advertisers to buy digital media using the time an ad is exposed on screen across a variety of unique creative formats, creating the only platform to deliver attention-based, optimized, digital advertising for marketers. “Our mission is to create memorable experiences for consumers, in turn, creating more value for brands...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us