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It’s time to recognize that marketing budgets are smaller, expectations are at an all-time high and jobs are on the line. It’s time to realize that Facebook Likes isn’t a metric. Sales is a metric. It’s time to realize that no one wants to see your ads. People want to see that you’re relevant to their lives. It’s time to focus on informing, educating, and inspiring people to make good decisions about their health, their money, their lives.

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NETFLIX WILL BRING ADS TO GIVE CHEAPER OPTIONS

Netflix | April 20, 2022

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Netflix finally considers supporting ads on its streaming services. Recently Netflix has suffered the loss of 200,000 subscribers in the first quarter. At the end of the first quarter, the streaming service provider reported 221Million global subscribers with depreciation of 200,000 and missed it's projected 2.5 Million net add. The speculations say that the dip in subscribers is due to the recent price hike by Netflix in Jan 2022. On the Earnings call, Netflix Co-Founder, Cha...

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OGURY ANNOUNCES UNIQUE FRAUD PREVENTION CAPABILITIES TO ENSURE FRAUD FREE IN-APP AD CAMPAIGNS

Ogury | September 17, 2020

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Ogury, the global leader in mobile advertising driven by user choice, announced today the addition of proprietary App Spoofing Prevention and a partnership with DoubleVerify - a leading software platform for digital media measurement, data and analytics - to strengthen its commitment to fight fraud in advertising. Available today to new and current advertisers, these enhancements add two layers of fraud prevention to ensure ads are delivered to real humans in the intended environment. The ad tec...

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AD NETWORKS

DIGITAL MARKETING AGENCY, FINSBURY MEDIA ANNOUNCES PARTNERSHIP WITH WD-40

Finsbury Media | January 27, 2022

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Finsbury Media, the UK's leading digital marketing agency announced today that they will be partnering with the WD-40 Company to develop new advertising strategies and campaigns exclusively in the UK. Most commonly known for its water-displacing spray; WD-40 owns a wide range of maintenance products. Unveiling these campaigns is another way to solidify WD-40's position in the UK. Finsbury Media has been appointed to substantially expand the reach of WD-40 by running variou...

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TAPTAP INTEGRATES WITH HIVESTACK REDOUBLING DOOH ACCESS THROUGH ITS OMNICHANNEL DSP

Taptap, Hivestack | October 10, 2022

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Taptap Digital and Hivestack finalise a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform, an omnichannel demand side platform (DSP) powered by location intelligence. With the addition of Hivestack, one of the largest independent programmatic DOOH ad tech companies, along with SSPs, Broadsign, and VIOOH, nearly all of the global DOOH inventory on the market is available ...

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DISPLAY ADVERTISING

NETFLIX WILL BRING ADS TO GIVE CHEAPER OPTIONS

Netflix | April 20, 2022

Netflix finally considers supporting ads on its streaming services. Recently Netflix has suffered the loss of 200,000 subscribers in the first quarter. At the end of the first quarter, the streaming service provider reported 221Million global subscribers with depreciation of 200,000 and missed it's projected 2.5 Million net add. The speculations say that the dip in subscribers is due to the recent price hike by Netflix in Jan 2022. On the Earnings call, Netflix Co-Founder, Cha...

Read More
news image

OGURY ANNOUNCES UNIQUE FRAUD PREVENTION CAPABILITIES TO ENSURE FRAUD FREE IN-APP AD CAMPAIGNS

Ogury | September 17, 2020

Ogury, the global leader in mobile advertising driven by user choice, announced today the addition of proprietary App Spoofing Prevention and a partnership with DoubleVerify - a leading software platform for digital media measurement, data and analytics - to strengthen its commitment to fight fraud in advertising. Available today to new and current advertisers, these enhancements add two layers of fraud prevention to ensure ads are delivered to real humans in the intended environment. The ad tec...

Read More
news image

AD NETWORKS

DIGITAL MARKETING AGENCY, FINSBURY MEDIA ANNOUNCES PARTNERSHIP WITH WD-40

Finsbury Media | January 27, 2022

Finsbury Media, the UK's leading digital marketing agency announced today that they will be partnering with the WD-40 Company to develop new advertising strategies and campaigns exclusively in the UK. Most commonly known for its water-displacing spray; WD-40 owns a wide range of maintenance products. Unveiling these campaigns is another way to solidify WD-40's position in the UK. Finsbury Media has been appointed to substantially expand the reach of WD-40 by running variou...

Read More
news image

DISPLAY ADVERTISING

TAPTAP INTEGRATES WITH HIVESTACK REDOUBLING DOOH ACCESS THROUGH ITS OMNICHANNEL DSP

Taptap, Hivestack | October 10, 2022

Taptap Digital and Hivestack finalise a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform, an omnichannel demand side platform (DSP) powered by location intelligence. With the addition of Hivestack, one of the largest independent programmatic DOOH ad tech companies, along with SSPs, Broadsign, and VIOOH, nearly all of the global DOOH inventory on the market is available ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us