Blue 449

Blue 449, the Open Source Media Agency is one of the five brands of Publicis Media. Our open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for our clients.

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ALFI INC. TO DONATE ADVERTISING SPACE ON ITS DIGITAL OUT OF HOME (DOOH) SCREENS FOR STRUGGLING BUSINESSES

Alfi | May 27, 2020

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Alfi Inc., a company headquartered in Miami Beach, is donating advertising space on its Digital Out of Home (DOOH) screens for local businesses that are struggling to continue operations as the community emerges from the COVID-19 lockdown. Read More

ADVERTISER PLATFORMS

FRAMEPLAY AND KOCHAVA LAUNCH FIRST-TO-MARKET IMPRESSION TO CONVERSION ATTRIBUTION CAMPAIGN IN MOBILE VIDEO GAME ENVIRONMENT

Frameplay | November 18, 2021

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Frameplay, the global leader in enabling intrinsic in-game advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the launch of a first-to-market impression to conversion attribution campaign in a mobile video game environment for a leading powersports company. The results of the first-ever impression to conversion campaign proved to be extremely successful, with a 2% view-through attribution rate. For c...

Read More

ADVERTISING COMPANIES TOOK A DOWNTURN AS CORONAVIRUS BANGS ON AD SPEND

cnbc | April 16, 2020

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At a Glance: As the impact of the coronavirus pandemic hits businesses and their ad spends, advertising holding companies are preparing for a drop in demand and some are telling their employees to expect staff cuts and furloughs. Read More

AD NETWORKS

MEDIA CAUSE, THE NATION'S TOP MARKETING AGENCY FOR NONPROFITS, ANNOUNCES SIGNIFICANT YEAR-OVER-YEAR MOMENTUM

Media Cause | January 25, 2022

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Media Cause, the mission-driven marketing agency focused on helping nonprofit organizations grow and accelerate their missions, today announced superior year-over-year momentum between 2020 and 2021. "We're proud to be supporting the many nonprofits coming to us that need to consider fundraising, and different ways of gaining support for their missions, in a new, increasingly digital way," says CEO Eric Facas. "We are excited about our clients' achieve...

Read More
news image

ALFI INC. TO DONATE ADVERTISING SPACE ON ITS DIGITAL OUT OF HOME (DOOH) SCREENS FOR STRUGGLING BUSINESSES

Alfi | May 27, 2020

Alfi Inc., a company headquartered in Miami Beach, is donating advertising space on its Digital Out of Home (DOOH) screens for local businesses that are struggling to continue operations as the community emerges from the COVID-19 lockdown. Read More

news image

ADVERTISER PLATFORMS

FRAMEPLAY AND KOCHAVA LAUNCH FIRST-TO-MARKET IMPRESSION TO CONVERSION ATTRIBUTION CAMPAIGN IN MOBILE VIDEO GAME ENVIRONMENT

Frameplay | November 18, 2021

Frameplay, the global leader in enabling intrinsic in-game advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the launch of a first-to-market impression to conversion attribution campaign in a mobile video game environment for a leading powersports company. The results of the first-ever impression to conversion campaign proved to be extremely successful, with a 2% view-through attribution rate. For c...

Read More
news image

ADVERTISING COMPANIES TOOK A DOWNTURN AS CORONAVIRUS BANGS ON AD SPEND

cnbc | April 16, 2020

At a Glance: As the impact of the coronavirus pandemic hits businesses and their ad spends, advertising holding companies are preparing for a drop in demand and some are telling their employees to expect staff cuts and furloughs. Read More

news image

AD NETWORKS

MEDIA CAUSE, THE NATION'S TOP MARKETING AGENCY FOR NONPROFITS, ANNOUNCES SIGNIFICANT YEAR-OVER-YEAR MOMENTUM

Media Cause | January 25, 2022

Media Cause, the mission-driven marketing agency focused on helping nonprofit organizations grow and accelerate their missions, today announced superior year-over-year momentum between 2020 and 2021. "We're proud to be supporting the many nonprofits coming to us that need to consider fundraising, and different ways of gaining support for their missions, in a new, increasingly digital way," says CEO Eric Facas. "We are excited about our clients' achieve...

Read More