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Blue 449, the Open Source Media Agency is one of the five brands of Publicis Media. Our open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for our clients.

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NEWSPAPERS TO LOSE £50M IN ONLINE ADS AS FIRMS USE CORONAVIRUS 'BLACKLIST'

theguardian | April 01, 2020

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When advertisers run digital campaigns they use keyword blacklists stocked with trigger words such as “attack” and “death” that automatically stop ads running in potentially problematic stories that feature them. Publishers say that words related to the pandemic such as coronavirus and Covid-19 - are appearing on blacklists across the industry. This has meant that while national and regional newspaper publishers are gaining record numbers of digital readers seeking to kee...

Read More

AD NETWORKS

VERVE GROUP AND GEOEDGE COLLABORATE TO SECURE A CLEAN AD ECOSYSTEM

Verve Group, GeoEdge | May 21, 2021

news image

Verve Group, a privacy-first omnichannel ad platform, and GeoEdge, a worldwide ad security provider, today announced their partnership to expand ad quality protection and supply publishers with a complicated machine learning solution to combat malicious advertising. The use of digital advertising by malicious actors as a vector to attack end-users at scale has been a silent but insidious aspect of online advertising. Industry stakeholders across the availability chain still face m...

Read More

GOOGLE ADS REMOVING DEDICATED ACCOUNT SUPPORT FOR MAJORITY OF PREMIER PARTNER AGENCIES EFFECTIVE FROM APRIL 1

searchenginejournal | March 31, 2020

news image

Google premier partner agencies will not get a dedicated contact for their accounts as they were getting previously. However, this is not happening to all but majority of agencies. Read More

GOOGLE ADS MAKES IT EASIER TO APPEAL DISAPPROVED OR LIMITED ADS

searchenginejournal | March 19, 2020

news image

Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.It’s not always bad actors that get their ads disapproved for policy decisions. As Google explains, it can also happen to advertisers with good intentions: This new feature allows advertisers to resubmit an ad immediately after fixing the policy issue.Advertisers can also appeal the decision without having to leave the Google Ads interface. Previously, advertisers had to g...

Read More
news image

NEWSPAPERS TO LOSE £50M IN ONLINE ADS AS FIRMS USE CORONAVIRUS 'BLACKLIST'

theguardian | April 01, 2020

When advertisers run digital campaigns they use keyword blacklists stocked with trigger words such as “attack” and “death” that automatically stop ads running in potentially problematic stories that feature them. Publishers say that words related to the pandemic such as coronavirus and Covid-19 - are appearing on blacklists across the industry. This has meant that while national and regional newspaper publishers are gaining record numbers of digital readers seeking to kee...

Read More
news image

AD NETWORKS

VERVE GROUP AND GEOEDGE COLLABORATE TO SECURE A CLEAN AD ECOSYSTEM

Verve Group, GeoEdge | May 21, 2021

Verve Group, a privacy-first omnichannel ad platform, and GeoEdge, a worldwide ad security provider, today announced their partnership to expand ad quality protection and supply publishers with a complicated machine learning solution to combat malicious advertising. The use of digital advertising by malicious actors as a vector to attack end-users at scale has been a silent but insidious aspect of online advertising. Industry stakeholders across the availability chain still face m...

Read More
news image

GOOGLE ADS REMOVING DEDICATED ACCOUNT SUPPORT FOR MAJORITY OF PREMIER PARTNER AGENCIES EFFECTIVE FROM APRIL 1

searchenginejournal | March 31, 2020

Google premier partner agencies will not get a dedicated contact for their accounts as they were getting previously. However, this is not happening to all but majority of agencies. Read More

news image

GOOGLE ADS MAKES IT EASIER TO APPEAL DISAPPROVED OR LIMITED ADS

searchenginejournal | March 19, 2020

Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.It’s not always bad actors that get their ads disapproved for policy decisions. As Google explains, it can also happen to advertisers with good intentions: This new feature allows advertisers to resubmit an ad immediately after fixing the policy issue.Advertisers can also appeal the decision without having to leave the Google Ads interface. Previously, advertisers had to g...

Read More