Blue Chip Marketing

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Finsbury Media | January 27, 2022

Finsbury Media, the UK's leading digital marketing agency announced today that they will be partnering with the WD-40 Company to develop new advertising strategies and campaigns exclusively in the UK. Most commonly known for its water-displacing spray; WD-40 owns a wide range of maintenance products. Unveiling these campaigns is another way to solidify WD-40's position in the UK. Finsbury Media has been appointed to substantially expand the reach of WD-40 by running variou...

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National CineMedia | February 15, 2022

National CineMedia today announced a strategic partnership with Rad Intelligence (RAD AI), leveraging the power of recommendation and referral with machine learning to drive distribution of advertisers' messages through targeted social influencer networks. RAD AI's marketing platform uses machine learning (ML) and natural language technologies to deliver authentic content specifically tailored for today's savvy audience. The partnership recently completed a year-long t...

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BuzzGuru | September 22, 2021

BuzzGuru, the global influencer marketing leader, announced the launch of the discovery and competitive intelligence platform for influencer marketers to scale their customer acquisition efforts via YouTube, TikTok and Twitch. The platform empowers marketers with the tools to search for perfectly aligned content creators within a database of more than 20 million influencers, analyze their performance and statistics, and plan advertising campaigns accordingly. Competitive intellige...

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Meta | April 28, 2022

On its Q1 2022 earnings call Wednesday (April 27), Meta CEO Mark Zuckerberg discussed the current roadblocks and the challenges ahead for the Metaverse and FB's ads business. Meta's first-quarter profits were $7.5 billion, a 21% decrease from the previous year. Revenue increased by 7% to $27.9 billion, the slowest growth rate since the business went public a decade ago. It has reduced its anticipated expense range for 2022 by $3 billion. While discussing the challenges, Zu...