Blue Chip Marketing

CMO Strategy

ironSource | April 18, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the general availability of Luna Search Ads, allowing app marketers to better create, manage and optimize campaigns on Apple Search Ads. Previously in closed beta, the product allows app marketers to automate and streamline campaign creation, keyword management and discovery, and data analysis, as well as providing automated optimization for Apple Search Ads - all from within the same platform where they mana...

Ad Tech and Martech

Dynata | August 01, 2022

Dynata, the world's largest first-party data platform for insights, activation and measurement, today expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. Brands and agencies now can leverage Dynata's advertising solutions to measure advertising effectiveness, optimize media spend and improve marketing ROI on YouTube by analyzing the performance of their YouTube ads compared to TV, print or any o...

Display Advertising

Netflix | April 20, 2022

Netflix finally considers supporting ads on its streaming services. Recently Netflix has suffered the loss of 200,000 subscribers in the first quarter. At the end of the first quarter, the streaming service provider reported 221Million global subscribers with depreciation of 200,000 and missed it's projected 2.5 Million net add. The speculations say that the dip in subscribers is due to the recent price hike by Netflix in Jan 2022. On the Earnings call, Netflix Co-Founder, Cha...

Programmatic Advertising

Business Wire | May 04, 2023

AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile user acquisition platform, AppDiscovery. App marketers can now tap into massive CTV supply across hundreds of free ad-supported streaming TV (FAST) apps and 3,000+ channels from a single source of access and only pay for installs. CTV will be the fastest-growing medium this year, with ad spending surging ...