Blue Chip Marketing

Google | June 09, 2020

Experts weigh in with experiences and tips as Google announces worldwide roll-out of their Discovery Ads offering. In the quest to grab its share of top of funnel ad dollars, Google Ads introduced Discovery ads in 2019 and recently made them available world...

searchenginejournal | March 24, 2020

Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights. Here are more details on each of the four new updates. Google Ads rates creative assets with “low”, “good”, and “best” asset ratings. Advertisers can better understand how Google defines these ratings with new tooltips. Tooltips are displayed when hovering over a performance rating, as shown below. A tooltip recommends an...

ADVERTISER CAMPAIGN MANAGEMENT

DoubleVerify, MoPub | August 20, 2021

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, agencies, and demand-side platforms to programmatically reach their target audiences in-mobile apps. With the partnership, DV will provide full fraud protection, detection, and reporting for mobile app campaigns ac...

Fix Network World | January 14, 2020

Fix Network World announces the launch of Fix Auto Masters, an all-new technical skills and knowledge competition program, aimed at celebrating the skills of technicians from across the global Fix Auto network. The first region to take part in the Fix Auto Masters program is Fix Auto UK. Fix Network World Operations Manager Nick Spiers believes a platform such as Fix Auto Masters is an important step in showcasing the talent of front-line technicians, while helping create a closer global communi...