Blue Chip Marketing

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We are an independent, united marketing agency. Brand, Digital, Shopper/Retail, Creative, PR, Strategy, Media Services. Clients: P&G, Daisy Brands, Blue Bunny, McCormick & Co., HARIBO, Brown-Forman, Butterball, Bausch + Lomb, Fisher Nuts and more. Our culture is as transformational as our client work.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Ad Tech and Martech

IAS VERIFIES ADMIX IN-PLAY ADVERTISING FOR THE FIRST TIME

Admix, Integral Ad Science | May 10, 2021

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Admix, the first In-Play advertisement platform that connects smartphone gamers and brands, has announced a new alliance with Integral Ad Science (IAS), a world leader in digital ad verification. Admix is the first In-Play advertisement firm that offers ad inventory that is calculated and tested by a trusted, unbiased partner as a result of this integration with IAS. Admix's In-Play advertising is also independently checked and verified with the same rigor as the rest of the d...

Read More

Display Advertising

GOOD-LOOP LAUNCHES PURPOSE-POWERED CTV AD FORMAT THAT REWARDS VIEWERS' ATTENTION WITH DONATIONS TO CHARITY

Good-Loop | October 28, 2022

news image

Purpose-led ad platform Good-Loop today launched a new CTV ad format that rewards viewers' attention and time with a free donation to charity. Advertisers can buy the new watch-to-donate format across various CTV channels using Good-Loop's purpose-powered ad wrapper. Once the ad has been played, it generates a free donation to a charity, funded by the brand. Formats include pre, mid and post-roll. The new CTV ad unit also includes a QR code, which viewers ca...

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WPROMOTE LAUNCHES THE AD CREATIVE BANK, LEARNING TOOL TO HELP MARKETERS IDENTIFY TRENDS

Wpromote | September 22, 2020

news image

Wpromote, the Performance Marketing Agency leader in the latest Forrester Wave, announced today the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative. VP of Social Kevin Simonson explained that "We created the Ad Creative Bank because it's difficult to articulate quantitative findings into qualitative insights. We had access to amazing client data at scale and saw that the feedback loop on to the creative t...

Read More

Ad Tech and Martech

PIXALATE STUDY FINDS AD FRAUDSTERS MAY BE SPOOFING ICLOUD PRIVATE RELAY TRAFFIC

Pixalate | September 05, 2022

news image

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their IP address. According to Pixalate's research into 70 billion open programmatic ad impressions from Safari browsers between May-August 2022, 21% of Safari traffic - across bot...

Read More
news image

Ad Tech and Martech

IAS VERIFIES ADMIX IN-PLAY ADVERTISING FOR THE FIRST TIME

Admix, Integral Ad Science | May 10, 2021

Admix, the first In-Play advertisement platform that connects smartphone gamers and brands, has announced a new alliance with Integral Ad Science (IAS), a world leader in digital ad verification. Admix is the first In-Play advertisement firm that offers ad inventory that is calculated and tested by a trusted, unbiased partner as a result of this integration with IAS. Admix's In-Play advertising is also independently checked and verified with the same rigor as the rest of the d...

Read More
news image

Display Advertising

GOOD-LOOP LAUNCHES PURPOSE-POWERED CTV AD FORMAT THAT REWARDS VIEWERS' ATTENTION WITH DONATIONS TO CHARITY

Good-Loop | October 28, 2022

Purpose-led ad platform Good-Loop today launched a new CTV ad format that rewards viewers' attention and time with a free donation to charity. Advertisers can buy the new watch-to-donate format across various CTV channels using Good-Loop's purpose-powered ad wrapper. Once the ad has been played, it generates a free donation to a charity, funded by the brand. Formats include pre, mid and post-roll. The new CTV ad unit also includes a QR code, which viewers ca...

Read More
news image

WPROMOTE LAUNCHES THE AD CREATIVE BANK, LEARNING TOOL TO HELP MARKETERS IDENTIFY TRENDS

Wpromote | September 22, 2020

Wpromote, the Performance Marketing Agency leader in the latest Forrester Wave, announced today the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative. VP of Social Kevin Simonson explained that "We created the Ad Creative Bank because it's difficult to articulate quantitative findings into qualitative insights. We had access to amazing client data at scale and saw that the feedback loop on to the creative t...

Read More
news image

Ad Tech and Martech

PIXALATE STUDY FINDS AD FRAUDSTERS MAY BE SPOOFING ICLOUD PRIVATE RELAY TRAFFIC

Pixalate | September 05, 2022

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their IP address. According to Pixalate's research into 70 billion open programmatic ad impressions from Safari browsers between May-August 2022, 21% of Safari traffic - across bot...

Read More