Blue Star Group Australia

bluestargroup.com.au

Blue Star is Australia’s leading provider of integrated print, display, personalised communications, promotional products, warehousing and logistics services.

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FACEBOOK AND INSTAGRAM USERS NOW ABLE TO BLOCK POLITICAL ADS

Facebook | June 19, 2020

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Facebook has announced users can now block political ads, along with increasing transparency around ads, and a spend tracker for political advertisers. As the scrutiny around Facebook’s role in political information and advertising continues, they hav...

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TWITTER SAYS AD TECH AND PRODUCT UPDATES WILL IMPROVE DIRECT RESPONSE ADVERTISING

marketingland | February 06, 2020

news image

Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Audience growth. Monetizable daily active users (mDAUs) grew 21% year-over-year to 152 million, up 3% from the previous quarter. US mDAUs ...

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ADVERTISER CAMPAIGN MANAGEMENT

HILTON INTRODUCES FIRST GLOBAL BRAND PLATFORM “HILTON. FOR THE STAY” PUTTING THE HOTELS BACK INTO HOTEL MARKETING

Hilton | July 26, 2022

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Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay. “Hilton. For the Stay” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel. Hi...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

DOUBLEVERIFY & MOPUB ANNOUNCES EXPANDED PARTNERSHIP, BRINGING DV’S FRAUD PROTECTION CAPABILITIES TO MOPUB MARKETPLACE

DoubleVerify, MoPub | August 20, 2021

news image

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, agencies, and demand-side platforms to programmatically reach their target audiences in-mobile apps. With the partnership, DV will provide full fraud protection, detection, and reporting for mobile app campaigns ac...

Read More
news image

FACEBOOK AND INSTAGRAM USERS NOW ABLE TO BLOCK POLITICAL ADS

Facebook | June 19, 2020

Facebook has announced users can now block political ads, along with increasing transparency around ads, and a spend tracker for political advertisers. As the scrutiny around Facebook’s role in political information and advertising continues, they hav...

Read More
news image

TWITTER SAYS AD TECH AND PRODUCT UPDATES WILL IMPROVE DIRECT RESPONSE ADVERTISING

marketingland | February 06, 2020

Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Audience growth. Monetizable daily active users (mDAUs) grew 21% year-over-year to 152 million, up 3% from the previous quarter. US mDAUs ...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

HILTON INTRODUCES FIRST GLOBAL BRAND PLATFORM “HILTON. FOR THE STAY” PUTTING THE HOTELS BACK INTO HOTEL MARKETING

Hilton | July 26, 2022

Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay. “Hilton. For the Stay” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel. Hi...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

DOUBLEVERIFY & MOPUB ANNOUNCES EXPANDED PARTNERSHIP, BRINGING DV’S FRAUD PROTECTION CAPABILITIES TO MOPUB MARKETPLACE

DoubleVerify, MoPub | August 20, 2021

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, agencies, and demand-side platforms to programmatically reach their target audiences in-mobile apps. With the partnership, DV will provide full fraud protection, detection, and reporting for mobile app campaigns ac...

Read More