Blue Star Group Australia

bluestargroup.com.au

Blue Star is Australia’s leading provider of integrated print, display, personalised communications, promotional products, warehousing and logistics services.

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MICROSOFT ADVERTISING INTRODUCES COOKIE-BASED EXPERIMENT FUNCTIONALITY

Microsoft | April 29, 2020

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Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications. Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. ...

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Ad Networks

MATTERKIND RELEASES NEW REPORT EXPLORING DIVERSITY, EQUITY, AND INCLUSION ACROSS ADVERTISING

Matterkind | July 26, 2022

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Matterkind, IPG’s activation intelligence company, today debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising. The report, titled “Diversity & Equity in Advertising: A Holistic Approach,” offers practical, actionable advice for brands wanting to put DEI at the heart of their marketing and communications. Backed by research conducted in partnership with international research consultancy MTM, Matterkind...

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Advertiser Platforms

NEXTDOOR ADVANCES GROWTH OF ITS MUST-BUY LOCAL AD PLATFORM FOR ADVERTISERS OF ALL SIZES

Business Wire | June 15, 2023

news image

Nextdoor (NYSE: KIND), the neighborhood network, today announced new advances designed to accelerate the growth of its must-buy local advertising platform. Nextdoor is rolling out Nextdoor Ads Manager, a unified self-service platform that offers advertisers advanced and easy-to-use tools to help drive specific business goals and reach the audiences they care about most. Nextdoor Ads Manager will first be available to mid-market advertisers and will later expand to agencies and small-to-med...

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YOUTUBE BREATHING DOWN NETFLIX’S NECK IN STREAMING WAR

headtopics | February 11, 2020

news image

In the fight for America’s attention, Netflix Inc’s closest streaming competitor isn’t Amazon or Hulu. It’s YouTube. That’s according to a report from measurement firm Nielsen, which found that consumers spent 19% of their TV viewing time on a streaming service in the fourth quarter of 2019. That’s double the 10% level in early 2018. They spent 31% of those streaming hours on Netflix, 21% on YouTube, 12% on Hulu and 8% on Amazon, according to Nielsen. While Ne...

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news image

MICROSOFT ADVERTISING INTRODUCES COOKIE-BASED EXPERIMENT FUNCTIONALITY

Microsoft | April 29, 2020

Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications. Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. ...

Read More
news image

Ad Networks

MATTERKIND RELEASES NEW REPORT EXPLORING DIVERSITY, EQUITY, AND INCLUSION ACROSS ADVERTISING

Matterkind | July 26, 2022

Matterkind, IPG’s activation intelligence company, today debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising. The report, titled “Diversity & Equity in Advertising: A Holistic Approach,” offers practical, actionable advice for brands wanting to put DEI at the heart of their marketing and communications. Backed by research conducted in partnership with international research consultancy MTM, Matterkind...

Read More
news image

Advertiser Platforms

NEXTDOOR ADVANCES GROWTH OF ITS MUST-BUY LOCAL AD PLATFORM FOR ADVERTISERS OF ALL SIZES

Business Wire | June 15, 2023

Nextdoor (NYSE: KIND), the neighborhood network, today announced new advances designed to accelerate the growth of its must-buy local advertising platform. Nextdoor is rolling out Nextdoor Ads Manager, a unified self-service platform that offers advertisers advanced and easy-to-use tools to help drive specific business goals and reach the audiences they care about most. Nextdoor Ads Manager will first be available to mid-market advertisers and will later expand to agencies and small-to-med...

Read More
news image

YOUTUBE BREATHING DOWN NETFLIX’S NECK IN STREAMING WAR

headtopics | February 11, 2020

In the fight for America’s attention, Netflix Inc’s closest streaming competitor isn’t Amazon or Hulu. It’s YouTube. That’s according to a report from measurement firm Nielsen, which found that consumers spent 19% of their TV viewing time on a streaming service in the fourth quarter of 2019. That’s double the 10% level in early 2018. They spent 31% of those streaming hours on Netflix, 21% on YouTube, 12% on Hulu and 8% on Amazon, according to Nielsen. While Ne...

Read More

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us