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IAS | September 28, 2020
Integral Ad Science (IAS), the global leader in digital ad verification, today announced the first platform-wide agreement with the Microsoft Audience Network to exclusively provide brand safety for native ads across desktop and mobile web. This integration uses IAS's predictive technology and real-time data to ensure that all campaigns activated through the Microsoft Audience Network are brand safe on a pre-bid basis. Microsoft's Audience Network reaches millions of customers through Mi...
Ad Networks, Advertiser Platforms
Moloco | February 24, 2023
On February 23, 2023, Moloco, a performance advertising and operational machine learning (ML) company, launched a monetization solution for streaming media and OTT providers with ML support, assisting content owners with increased revenue. Through a combination of machine learning and unique first-party data, this solution would support content owners in building individual ad businesses for higher revenue from increased customer reach than the traditional linear TV business ads...
GroundTruth | June 11, 2020
GroundTruth, the leading global location technology company, announced the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution ...
Ad Tech and Martech
PR Newswire | September 21, 2023
Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced their renewed global partnership with Samsung Ads, powered by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the world's biggest brands. This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewi...
Advertiser Platforms
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