Blue Star Group Australia

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Blue Star is Australia’s leading provider of integrated print, display, personalised communications, promotional products, warehousing and logistics services.

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ADVERTISER CAMPAIGN MANAGEMENT

PENFED CREDIT UNION ANNOUNCES THE LAUNCH OF ITS MASSIVE ADVERTISING CAMPAIGN IN THE WASHINGTON DULLES INTERNATIONAL AIRPORT

PenFed Credit Union | February 11, 2021

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PenFed Credit Union, the nation's second biggest federal credit union, today reported the launch of its massive advertising campaign in the Washington Dulles International Airport. The "PenFed Saves You Money" advertising campaign is situated in perhaps the most intensely trafficked zones inside the air airport: the passage interfacing withdrawing and showing up United Airlines Hub passengers between Concourse C and the AeroTrain station heading to move flights and Main Terminal. Read More

SEC MEMBER: ADVERTISING RULE OVERHAUL MAY BE TOO VAGUE

investmentnews | March 05, 2020

news image

The agency released the proposed amendments in November, marking the first attempt to update the requirements since 1961. Under the proposed rule, the SEC would allow advisers to post testimonials, endorsements and third-party ratings on social media. The effort to bring adviser advertising regulations into the internet era was mostly welcomed by adviser trade associations. But in comment letters last month, they also expressed concern that it was too expansive and unclear in certain areas. SEC ...

Read More

MOBILE ADVERTISING

ANZU PARTNERS WITH INMOBI FOR PROGRAMMATIC BRANDS ADVERTISING

Anzu | February 24, 2021

news image

In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi's brand advertisers will have access to Anzu's mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist's inventory includes exclusive titles across a range of genres, including sport and action. "We are living in a mobile-first world, and media...

Read More

MICROSOFT IS ROLLING OUT CONVERSION INCLUSION OPTIONS FOR ADVERTISERS

searchenginejournal | April 10, 2020

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At a Glance: Microsoft Ads Expands Conversion Inclusion Options for Advertisers. Read More

ADVERTISER CAMPAIGN MANAGEMENT

PenFed Credit Union | February 11, 2021

news image

PENFED CREDIT UNION ANNOUNCES THE LAUNCH OF ITS MASSIVE ADVERTISING CAMPAIGN IN THE WASHINGTON DULLES INTERNATIONAL AIRPORT

PenFed Credit Union, the nation's second biggest federal credit union, today reported the launch of its massive advertising campaign in the Washington Dulles International Airport. The "PenFed Saves You Money" advertising campaign is situated in perhaps the most intensely trafficked zones inside the air airport: the passage interfacing withdrawing and showing up United Airlines Hub passengers between Concourse C and the AeroTrain station heading to move flights and Main Terminal. Read More

investmentnews | March 05, 2020

news image

SEC MEMBER: ADVERTISING RULE OVERHAUL MAY BE TOO VAGUE

The agency released the proposed amendments in November, marking the first attempt to update the requirements since 1961. Under the proposed rule, the SEC would allow advisers to post testimonials, endorsements and third-party ratings on social media. The effort to bring adviser advertising regulations into the internet era was mostly welcomed by adviser trade associations. But in comment letters last month, they also expressed concern that it was too expansive and unclear in certain areas. SEC ...

Read More

MOBILE ADVERTISING

Anzu | February 24, 2021

news image

ANZU PARTNERS WITH INMOBI FOR PROGRAMMATIC BRANDS ADVERTISING

In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi's brand advertisers will have access to Anzu's mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist's inventory includes exclusive titles across a range of genres, including sport and action. "We are living in a mobile-first world, and media...

Read More

searchenginejournal | April 10, 2020

news image

MICROSOFT IS ROLLING OUT CONVERSION INCLUSION OPTIONS FOR ADVERTISERS

At a Glance: Microsoft Ads Expands Conversion Inclusion Options for Advertisers. Read More