Blue Star Group Australia

Social Media Advertising

prnewswire | August 22, 2023

Food52, a leading innovator in the food, cooking, and home space, and Chicory, the leading contextual commerce advertising platform, today announced their strategic partnership aimed at enhancing the site's revenue generation capabilities and elevating the shopping experience for Food52's recipe enthusiasts. Chicory's contextual advertising and shoppable technology solutions seamlessly integrate with digital recipe content, empowering Food52's audience to discover, purchase...

Ad Networks

Adswizz | November 30, 2022

AdsWizz Inc. announces an expansion of its relationship with Sonos, becoming the exclusive programmatic sales representative of Sonos Radio advertising inventory. This expansion of the parties' existing relationship builds on Sonos' current use of AdsWizz's campaign management, supply-side platform (SSP), and other digital audio advertising technology while providing marketers with access to millions of engaged listeners. The markets covered by the exclusive agreement include the Uni...

warc | February 03, 2020

Nearly half (46%) of British consumers believe advertising has a positive impact on society, while 42% say that advertising can help to make the world a better place, a new survey has revealed. The comprehensive research from Credos, the Advertising Association’s think tank, highlights how both consumers and industry practitioners perceive advertising’s role in society and was released to coincide with the AA’s annual LEAD summit last week. The findings are based on responses f...

Ad Tech and Martech

Google | March 16, 2021

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...