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Business Wire | June 19, 2023
Smartly.io, one of the world’s largest SaaS digital advertising platforms, today announced the launch of Smartly.io AI Lab. This innovation hub serves as a meeting point for artificial intelligence and marketing expertise, driving advancements in Generative AI and other AI technologies to simplify campaign management and enhance creative scalability without compromising marketers’ brand governance. For the past ten years, Smartly.io has been at the forefront of AI-po...
Mobile Advertising, Retargeting
Teads | December 30, 2022
Teads, a global media platform, has announced a partnership with Integral Ad Science (IAS), a global leader in digital media quality. Through this collaboration, Teads and IAS will enhance the quality of digital advertising for both publishers and advertisers. The partnership will allow Teads to integrate IAS's Context Control solution, which uses natural language processing to determine the sentiment and emotion of content, in order to provide advertisers with a more precise classifi...
Ad Tech and Martech
Media and Games Invest | September 02, 2022
Media and Games Invest SE ("MGI" or the "Company", ISIN: MT0000580101; Ticker M8G; Nasdaq First North Premier Growth Market and Scale Segment Frankfurt Stock Exchange, OTCQX: MDGIF) today announced Ionut Ciobotaru will be promoted to Chief Product Officer (CPO) and Sameer Sondhi as Chief Revenue Officer (CRO). Ionut joined MGI in 2019 and Sameer in 2020; both have long term experience in the digital advertising market. Ionut and Sameer will hold these roles in ...
IAB Europe | May 27, 2022
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2022 today (25th May 2022) that digital advertising grew 30.5% in 2021 to €92b (£78.38b). This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19. 2021 Digital Advertising Investment Now in its sixth year, The AdEx ...
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