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IAB | December 17, 2021

IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as every other industry participant. IAB has long served as the industry's only "big tent" where stakeholders across the entire digital ecosystem gather. It's the only place where publishers, platforms, technology, and data companies, marketers and advertisers can address the challenges and opportunities in an industry ...

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Viamedia | June 03, 2022

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced Jim Loughran has been promoted to senior vice president of convergent video partnerships, overseeing the company’s cloud-based advertising solution that brings the digital and linear television worlds together. He will be responsible for QTT™’s overall business, product, communications and marketing strategy. “Since joining Viamedia, Jim h...

variety | January 21, 2020

Netflix continues to say it has no strategic interest at all in launching a version of its streaming service that includes ads and would rather avoid the privacy pitfalls of collecting consumer data. Chairman and CEO Reed Hastings on Tuesday again shot down the notion of an ad-supported Netflix service, after he was asked on the company’s fourth quarter 2019 earnings interview about advertising by moderator Guggenheim Securities’ Michael Morris. “Google and Facebook and Amazon ...

digiday | January 20, 2020

The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization. And the Clorox Company has already treating been some influencers almost if they belong to an agency, working with them to “co-create” a...