Bonfire Marketing Company

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Bonfire is a digital content marketing agency specializing in ABM for SaaS, hardware technology, and health and wellness. Our solutions stem from hard-earned research and experience; our strategies and campaigns are built to make a lasting impact. Our relentless curiosity, accountability, and passion equate to a constant mission to improve marketing. We’re the partner you’ve been looking for.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Programmatic Advertising

IAB EUROPE ANNOUNCES RESULTS OF ITS ANNUAL ATTITUDES TO PROGRAMMATIC RESEARCH

IAB Europe | October 03, 2022

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IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the results of its annual ‘Attitudes to Programmatic Advertising Study’. Now in its eighth year, this study has become an industry benchmark and helpful insight to show how programmatic advertising attitudes, adoption and strategies are evolving. This year the study tripled in responses with over 1000 industry professionals taking part across...

Read More

Advertiser Platforms

TRUE INFLUENCE® PARTNERS WITH THE TRADE DESK TO MAKE DIGITAL ADVERTISING MORE EFFECTIVE

True Influence | December 08, 2021

news image

True Influence®, powered by MeritB2B, the technology leader of data-driven sales and marketing solutions, today announced that it has partnered with The Trade Desk (NASDAQ: TTD), a leading global advertising technology company, as a primary media buying platform for True Influence's programmatic campaigns. We know that targeting the right customer at the right time is crucial to success, so we develop our products to help make that process easier. Working wit...

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COMSCORE LAUNCHES NEW BRAND SUITABILITY PROTECTIONS THAT OFFER BRANDS GREATER PRECISION TO DETERMINE WHAT CONTENT IS SAFE AND CONTEXTUALLY RELEVANT

Comscore | September 14, 2020

news image

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments, which are now available in many leading demand-side platforms, will put the control back in the advertiser's hands to be able to run their ad campaigns along content that is brand safe for them without sacrificing scale. Most brand safety ...

Read More

Ad Networks

AUDIOVALLEY AND MEDIADONUTS TEAMS UP TO MONETIZE TARGETSPOT’S DIGITAL AUDIO INVENTORY IN INDIA AND SOUTH-EAST ASIA

AudioValley | December 16, 2020

news image

AudioValley a global expert in digital audio solutions, and MediaDonuts, a worldwide adtech gathering, collaborate to monetize Targetspot's digital audio inventory in India and South-East Asia. Upon entering in this partnership, AudioValley makes another stride in its pursuit for worldwide extension. Against a backdrop of solid deals energy and the fortification of its business structure with the recent appointment of a partnership development director, the Group had define an...

Read More
news image

Programmatic Advertising

IAB EUROPE ANNOUNCES RESULTS OF ITS ANNUAL ATTITUDES TO PROGRAMMATIC RESEARCH

IAB Europe | October 03, 2022

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the results of its annual ‘Attitudes to Programmatic Advertising Study’. Now in its eighth year, this study has become an industry benchmark and helpful insight to show how programmatic advertising attitudes, adoption and strategies are evolving. This year the study tripled in responses with over 1000 industry professionals taking part across...

Read More
news image

Advertiser Platforms

TRUE INFLUENCE® PARTNERS WITH THE TRADE DESK TO MAKE DIGITAL ADVERTISING MORE EFFECTIVE

True Influence | December 08, 2021

True Influence®, powered by MeritB2B, the technology leader of data-driven sales and marketing solutions, today announced that it has partnered with The Trade Desk (NASDAQ: TTD), a leading global advertising technology company, as a primary media buying platform for True Influence's programmatic campaigns. We know that targeting the right customer at the right time is crucial to success, so we develop our products to help make that process easier. Working wit...

Read More
news image

COMSCORE LAUNCHES NEW BRAND SUITABILITY PROTECTIONS THAT OFFER BRANDS GREATER PRECISION TO DETERMINE WHAT CONTENT IS SAFE AND CONTEXTUALLY RELEVANT

Comscore | September 14, 2020

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments, which are now available in many leading demand-side platforms, will put the control back in the advertiser's hands to be able to run their ad campaigns along content that is brand safe for them without sacrificing scale. Most brand safety ...

Read More
news image

Ad Networks

AUDIOVALLEY AND MEDIADONUTS TEAMS UP TO MONETIZE TARGETSPOT’S DIGITAL AUDIO INVENTORY IN INDIA AND SOUTH-EAST ASIA

AudioValley | December 16, 2020

AudioValley a global expert in digital audio solutions, and MediaDonuts, a worldwide adtech gathering, collaborate to monetize Targetspot's digital audio inventory in India and South-East Asia. Upon entering in this partnership, AudioValley makes another stride in its pursuit for worldwide extension. Against a backdrop of solid deals energy and the fortification of its business structure with the recent appointment of a partnership development director, the Group had define an...

Read More