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DoubleVerify | August 25, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the DV Fraud Lab has discovered a new variant of the Connected TV (CTV) advertising fraud scheme, LeoTerra – which it first identified in July 2020. The new variant spoofs IoT (Internet of Things) devices, including smart refrigerators and smart watches, in an attempt to hide fraudulent behavior. DV estimates that LeoTerra’s latest variant ha...

cnbc | April 16, 2020

At a Glance: As the impact of the coronavirus pandemic hits businesses and their ad spends, advertising holding companies are preparing for a drop in demand and some are telling their employees to expect staff cuts and furloughs. Read More

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Billups | February 22, 2022

Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets of Outchart, a full-stack software provider for the digital out-of-home marketplace. The acquisition follows Billups' recent purchases of Ads on Top in 2022 and MacDonald Media in 2020. The company's growing footprint now covers 19 U.S. and five European markets with over 120 employees. Together, Billups and Outchart will work to deliver on the...

jdsupra | March 16, 2020

New York State Senator and Deputy Majority Leader Michael Gianaris (Democrat) introduced New York S.8056, which would establish a tax on a digital advertiser’s annual gross revenues derived from digital advertisements in the state. New York’s proposed digital advertising tax is very similar to the tax proposed in Maryland. The major difference is that while the Maryland tax would apply to all digital advertisement services, the New York tax would be limited to targeted advertisements...