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Marketing Week | February 03, 2017
When Skoda announced a three-year partnership with Sir Bradley Wiggins last month, it was hardly a surprise given its origins as a cycle company.However, the car brand’s head of UK marketing Kirsten Stagg says there’s more to the move than meets the eye.Speaking to Marketing Week, Stagg says the partnership represents a bold shift in Skoda’s marketing away from functional advertising and over to emotionally-led storytelling. In particular, Skoda wants to appeal more to female d...
App WebRadar | April 22, 2019
Advertising Market is anticipated to have maximum growth during years 2018 to 2023 according to the latest research made by Worldwide Market Report. This Advertising Market Intelligence report was prepared focusing on the current trends, financial overview of industry and historical data evaluation based on the proficient research insights and complete Advertising market dynamics. Company Profiles are deeply examined on the basis of global market share, size and revenue (USD MN) projection calcu...
Dun & Bradstreet, Lattice Engines | June 14, 2019
Dun and Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer data platform, for an undisclosed amount. This acquisition, which is expected to close within 30 days, aims to merge Dun & Bradstreet’s global commercial data and Lattice Engines’ AI and analytics. Together, the companies hope to offer a comprehensive platform that can help B2B companies operate more productively, simplify their data and activate audienc...
effinghamdailynews | January 13, 2020
The tech giant recently announced it would not ban false political advertising, or disallow ad targeting that could fuel discrimination or racism and generally create even bigger divides in the American electorate. Facebook is shirking it social responsibility as a company with great power to influence the next election and American democracy. Google has agreed to prohibit ads making false claims and so called “deep-fake” videos that mislead through doctoring images or using a real i...
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