BradleyDyer

bradleydyer.com

BradleyDyer is a fully integrated agency with over 25 years' experience of delivering outstanding strategic creative marketing solutions across a wide range of business sectors including property, entertainment, charity, financial and healthcare. Our clients include Disney, Berkeley Group, Reckitt Benckiser and Combat Stress.

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AD TECH AND MARTECH

GLOBAL ENTERS MOBILE GAMING ARENA WITH STRATEGIC INVESTMENT AND EXCLUSIVE AD SALES DEAL

Odeeo, Global | June 14, 2022

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Global, the media & entertainment group, has announced today (13 June 2022) that it has invested in Odeeo, a tech start-up that delivers non-intrusive audio ads in mobile games. Global’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S, expanding DAX’s existing podcast, digital audio, audio articles and programmatic outdoor offering for advertisers and creators. Read More

ADVERTISER PLATFORMS

MODEL B LAUNCHES FIRST OF ITS KIND OMNICHANNEL ADVERTISING TECHNOLOGY; BLUEPRINT

Model B | August 17, 2021

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Model B, an emerging technology company built to address systemic issues throughout the digital ad buying and analytics ecosystem, today announced the launch of Blueprint, the company's proprietary Omnichannel marketing technology. Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance. Through this platform, Model B aim...

Read More

NEW YORK SENATE INTRODUCES DIGITAL ADVERTISING TAX BILL

jdsupra | March 16, 2020

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New York State Senator and Deputy Majority Leader Michael Gianaris (Democrat) introduced New York S.8056, which would establish a tax on a digital advertiser’s annual gross revenues derived from digital advertisements in the state. New York’s proposed digital advertising tax is very similar to the tax proposed in Maryland. The major difference is that while the Maryland tax would apply to all digital advertisement services, the New York tax would be limited to targeted advertisements...

Read More

MOBILE ADVERTISING

ZYNGA CLOSES ACQUISITION OF CHARTBOOST, A LEADING MOBILE ADVERTISING AND MONETIZATION PLATFORM

Zynga | August 10, 2021

news image

Zynga Inc., a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition is effective as of August 4, 2021. Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Sup...

Read More
news image

AD TECH AND MARTECH

GLOBAL ENTERS MOBILE GAMING ARENA WITH STRATEGIC INVESTMENT AND EXCLUSIVE AD SALES DEAL

Odeeo, Global | June 14, 2022

Global, the media & entertainment group, has announced today (13 June 2022) that it has invested in Odeeo, a tech start-up that delivers non-intrusive audio ads in mobile games. Global’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S, expanding DAX’s existing podcast, digital audio, audio articles and programmatic outdoor offering for advertisers and creators. Read More

news image

ADVERTISER PLATFORMS

MODEL B LAUNCHES FIRST OF ITS KIND OMNICHANNEL ADVERTISING TECHNOLOGY; BLUEPRINT

Model B | August 17, 2021

Model B, an emerging technology company built to address systemic issues throughout the digital ad buying and analytics ecosystem, today announced the launch of Blueprint, the company's proprietary Omnichannel marketing technology. Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance. Through this platform, Model B aim...

Read More
news image

NEW YORK SENATE INTRODUCES DIGITAL ADVERTISING TAX BILL

jdsupra | March 16, 2020

New York State Senator and Deputy Majority Leader Michael Gianaris (Democrat) introduced New York S.8056, which would establish a tax on a digital advertiser’s annual gross revenues derived from digital advertisements in the state. New York’s proposed digital advertising tax is very similar to the tax proposed in Maryland. The major difference is that while the Maryland tax would apply to all digital advertisement services, the New York tax would be limited to targeted advertisements...

Read More
news image

MOBILE ADVERTISING

ZYNGA CLOSES ACQUISITION OF CHARTBOOST, A LEADING MOBILE ADVERTISING AND MONETIZATION PLATFORM

Zynga | August 10, 2021

Zynga Inc., a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition is effective as of August 4, 2021. Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Sup...

Read More

Resources

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AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT, PROGRAMMATIC ADVERTISING

Higher Standards Coming for Digital Advertisers

Video

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ADVERTISER CAMPAIGN MANAGEMENT

AI-Powered Creative: Get Higher ROI for Clients

Article

resource image

AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT, PROGRAMMATIC ADVERTISING

Higher Standards Coming for Digital Advertisers

Video

resource image

ADVERTISER CAMPAIGN MANAGEMENT

AI-Powered Creative: Get Higher ROI for Clients

Article

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us