Brafton Inc.

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Brafton is a content marketing agency that specializes in helping brands drive web traffic, engagement, leads and sales through targeted strategy development and execution.

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Brand Marketing

ADELPHIC INKS FIRST-TO-MARKET INTEGRATION WITH CLINCH TO DELIVER NEW SHOPPABLE VIDEO AD SOLUTIONS FOR BRANDS ACROSS ITS PLATFORM

Adelphic | December 17, 2020

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Adelphic®, a Viant people-based DSP for omnichannel advertising, today reported that it has inked new integration with Clinch, the Personalization Everywhere organization that gives cross-channel dynamic creative optimization (DCO) technology, to convey new shoppable video ad answers for brands across its platform. As part of the agreement, marketers would now be able to use Clinch's DCO, shoppable video ad solutions joined with the power of Viant's Total Graph, a robu...

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Advertiser Platforms

PERMUTIVE & OPENX PARTNER TO HELP MARKETERS TARGET GLOBAL AUDIENCES ACCURATELY AND AT SCALE WITHOUT THIRD-PARTY COOKIES

Permutive, OpenX | November 08, 2022

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Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using third-party cookies or device IDs while preserving the safety and security of user data. The Permutive/OpenX partnership strengthens the connection between publishers and marketers by effi...

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BLOOMBERG TOPS HALF A BILLION DOLLARS IN CAMPAIGN ADVERTISING

bloomberg | February 24, 2020

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Michael Bloomberg has broken the $500 million mark in ad spending more than a week before he appears on a primary ballot for the first time. Through Friday, he’s spent $505.8 million on broadcast, cable, radio and digital ads, according to Advertising Analytics. That’s an average of $5.5 million a day since he officially became a candidate. It’s also $190 million more than all of his active Democratic rivals combined, including billionaire hedge-fund founder Tom Steyer, have sp...

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Ad Tech and Martech

MEDIAOCEAN POSITIONED AS LEADER IN 2023 SPARK MATRIX FOR ADTECH PLATFORMS BY QUADRANT KNOWLEDGE SOLUTIONS

PR Newswire | April 27, 2023

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Quadrant Knowledge Solutions announced today that it has named Mediaocean as a 2023 Leader in the SPARK Matrix analysis of the global AdTech Platform market. Quadrant Knowledge Solutions' AdTech Platform market research includes detailed global market analysis, competitive landscape, functional capabilities, and market trends. It aims to provide strategic information for technology vendors to enhance their understanding of the market and support their growth strategies by ev...

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Brand Marketing

ADELPHIC INKS FIRST-TO-MARKET INTEGRATION WITH CLINCH TO DELIVER NEW SHOPPABLE VIDEO AD SOLUTIONS FOR BRANDS ACROSS ITS PLATFORM

Adelphic | December 17, 2020

Adelphic®, a Viant people-based DSP for omnichannel advertising, today reported that it has inked new integration with Clinch, the Personalization Everywhere organization that gives cross-channel dynamic creative optimization (DCO) technology, to convey new shoppable video ad answers for brands across its platform. As part of the agreement, marketers would now be able to use Clinch's DCO, shoppable video ad solutions joined with the power of Viant's Total Graph, a robu...

Read More
news image

Advertiser Platforms

PERMUTIVE & OPENX PARTNER TO HELP MARKETERS TARGET GLOBAL AUDIENCES ACCURATELY AND AT SCALE WITHOUT THIRD-PARTY COOKIES

Permutive, OpenX | November 08, 2022

Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using third-party cookies or device IDs while preserving the safety and security of user data. The Permutive/OpenX partnership strengthens the connection between publishers and marketers by effi...

Read More
news image

BLOOMBERG TOPS HALF A BILLION DOLLARS IN CAMPAIGN ADVERTISING

bloomberg | February 24, 2020

Michael Bloomberg has broken the $500 million mark in ad spending more than a week before he appears on a primary ballot for the first time. Through Friday, he’s spent $505.8 million on broadcast, cable, radio and digital ads, according to Advertising Analytics. That’s an average of $5.5 million a day since he officially became a candidate. It’s also $190 million more than all of his active Democratic rivals combined, including billionaire hedge-fund founder Tom Steyer, have sp...

Read More
news image

Ad Tech and Martech

MEDIAOCEAN POSITIONED AS LEADER IN 2023 SPARK MATRIX FOR ADTECH PLATFORMS BY QUADRANT KNOWLEDGE SOLUTIONS

PR Newswire | April 27, 2023

Quadrant Knowledge Solutions announced today that it has named Mediaocean as a 2023 Leader in the SPARK Matrix analysis of the global AdTech Platform market. Quadrant Knowledge Solutions' AdTech Platform market research includes detailed global market analysis, competitive landscape, functional capabilities, and market trends. It aims to provide strategic information for technology vendors to enhance their understanding of the market and support their growth strategies by ev...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us