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Outbrain | September 06, 2021
New Delhi, September, 06 2021 -- Outbrain, a leading recommendation platform for the open web, has appointed Allen Sharma as Director Sales for India Region. Sharma will be responsible for growing the demand side business within the region as well as spearheading other sales initiatives across advertisers, brands and agency partners in India.
Prior to joining Outbrain, Allen was the Head of Digital Sales at A...
AD TECH AND MARTECH
Vidoomy | September 14, 2021
Vidoomy's presence in the UK outlines the success of the company's global expansion strategy. In one year the company has implemented Sales Teams across all major countries in the world.
The Adtech company which specialises in delivering digital video solutions for advertisers, has opened its new offices based in London to bring to the market its Adtech solutions, helping brands and agencies in an even more demanding and agile context.
The team in charge of ...
globenewswire | March 05, 2020
Spotify has revealed plans to charge labels and artists for advertising services in a bid to raise revenue. Despite reporting a total revenue of $7.44 billion in 2019, Bloomberg reports that the streaming service will now be offering more advertising at a higher price. They already use one service, titled Marquee, which allows artists and labels to send notifications to fans when new music is released, for fees of upwards of $5000. Despite the total revenue, and Spotify's main business strea...
VideoAmp, HyphaMetrics | October 14, 2021
Software and data platform, VideoAmp, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide cross-screen audience measurement solutions for VideoAmp clients. The partnership will integrate HyphaMetrics’ omni-channel cross-device panel measurement with VideoAmp’s commingled TV viewership data to facilitate cutting edge audience insights.
“At VideoAmp we see panels as an importan...
SOCIAL MEDIA ADVERTISING
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