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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
edition.cnn | March 22, 2020
Some of the country's biggest news organizations are showing ads for face masks on their websites. That's despite appeals from health officials for people to stop buying masks because of a shortage for frontline health care workers battling coronavirus. Ads for the masks have appeared on the websites of CNN, The New York Times, The Washington Post, and CNBC, over the past two weeks, according to data seen by CNN Business. The ads often appear alongside news coverage of the novel coronavi...
Catalina | December 02, 2021
Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers' and CPG brands' retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands clos...
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ShopLiftr | July 12, 2022
High inflation and market instability have created severe problems for both marketers and consumers in the grocery industry. CPG marketers are struggling to reach their core consumer base effectively on compressed advertising budgets, and shoppers are increasingly forced to make economic decisions that impact which products they buy and how often. ShopLiftr enables brands to maximize marketing dollars by reaching shoppers in real-time to present critical savings at places they shop via innovativ...
Business Wire | June 14, 2023
Madhive, a leading advertising software platform engineered for modern TV advertising, announced today that it has signed a definitive agreement with the Private Equity business within Goldman Sachs Asset Management (“Goldman Sachs”) for a $300 million investment in the company.
Goldman Sachs’ significant equity investment comes as Madhive’s connected TV (“CTV”) advertising software platform is leading the TV industry’s expansion from li...
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