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The work we do moves beyond effective design and good storytelling. More than simply defining your brand, we tell you what it means to your customers today – and what it could and should mean for them tomorrow. We help you start the conversation and engage your customers in a dialog that’s both logical and emotional.

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GROUNDTRUTH EXPANDS LOCATION-BASED TARGETING TO OPTIMIZE ONLINE ADVERTISING STRATEGIES

GroundTruth | June 11, 2020

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GroundTruth, the leading global location technology company, announced the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution ...

Read More

SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH

MOBILEFUSE UNVEILS LATEST SDK AND MEDIATION ADAPTERS, PROVIDES NEW PREMIUM INVENTORY AND ADVERTISING SOLUTIONS TO PUBLISHERS AND ADVERTISERS

MobileFuse | December 16, 2022

news image

MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today unveiled its latest mobile SDK, mediation adapters, and proprietary video player. These solutions reduce friction and enable all mobile app publishers and mediation platforms to access MobileFuse's premium inventory and secure more revenue. The MobileFuse SDK and mediation adapters showcase the company's commitment to providing publishers and advertisers with innovative tools that drive resul...

Read More

ADVERTISER PLATFORMS

VERSIUM ANNOUNCES RECORD SUBSCRIPTION REVENUE GROWTH AS DEMAND FOR COOKIELESS ADVERTISING SOLUTIONS RISES

Versium | October 19, 2022

news image

Versium, a leading data technology company, today announced it has achieved record subscription revenue growth for its suite of marketing solutions built on its best-in-class identity resolution and insights engine. As marketers and advertisers rush to find cookieless solutions to reach their target audiences, Versium is uniquely positioned to accelerate growth across B2C and B2B marketing teams alike who are emphasizing first-party data. In Q3 2022, Versium achieved record total subscription re...

Read More

GOOGLE ADS ANNOUNCES BETA FOR EXPLANATIONS TO SPEED UP DIAGNOSE OF CONVERSIONS, IMPRESSIONS AND CLICK VOLUME

Google | June 05, 2020

news image

Google Ads has announced a beta for Explanations to help speed up the process of diagnosing changes in impressions, clicks, cost and conversions. Anyone who has run Google Ads for awhile has experienced logging in and noticing a decline in conversions, impr...

Read More
news image

GROUNDTRUTH EXPANDS LOCATION-BASED TARGETING TO OPTIMIZE ONLINE ADVERTISING STRATEGIES

GroundTruth | June 11, 2020

GroundTruth, the leading global location technology company, announced the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution ...

Read More
news image

SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH

MOBILEFUSE UNVEILS LATEST SDK AND MEDIATION ADAPTERS, PROVIDES NEW PREMIUM INVENTORY AND ADVERTISING SOLUTIONS TO PUBLISHERS AND ADVERTISERS

MobileFuse | December 16, 2022

MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today unveiled its latest mobile SDK, mediation adapters, and proprietary video player. These solutions reduce friction and enable all mobile app publishers and mediation platforms to access MobileFuse's premium inventory and secure more revenue. The MobileFuse SDK and mediation adapters showcase the company's commitment to providing publishers and advertisers with innovative tools that drive resul...

Read More
news image

ADVERTISER PLATFORMS

VERSIUM ANNOUNCES RECORD SUBSCRIPTION REVENUE GROWTH AS DEMAND FOR COOKIELESS ADVERTISING SOLUTIONS RISES

Versium | October 19, 2022

Versium, a leading data technology company, today announced it has achieved record subscription revenue growth for its suite of marketing solutions built on its best-in-class identity resolution and insights engine. As marketers and advertisers rush to find cookieless solutions to reach their target audiences, Versium is uniquely positioned to accelerate growth across B2C and B2B marketing teams alike who are emphasizing first-party data. In Q3 2022, Versium achieved record total subscription re...

Read More
news image

GOOGLE ADS ANNOUNCES BETA FOR EXPLANATIONS TO SPEED UP DIAGNOSE OF CONVERSIONS, IMPRESSIONS AND CLICK VOLUME

Google | June 05, 2020

Google Ads has announced a beta for Explanations to help speed up the process of diagnosing changes in impressions, clicks, cost and conversions. Anyone who has run Google Ads for awhile has experienced logging in and noticing a decline in conversions, impr...

Read More