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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
MediaCrossing Inc | May 13, 2020
MediaCrossing Inc., founded in 2012, is a leading digital media firm dedicated to bringing tools and solutions normally reserved for the world's largest brands to emerging growth companies.
The firm works with companies nationwide to plan and execute st...
PubMatic, IAB Europe | March 17, 2022
PubMatic (Nasdaq: PUBM), an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, today released an industry report titled “The State of Online Video Advertising in Europe”. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV).
Over 140 online video buyers from agencies and adver...
National Advertising Division | December 23, 2021
The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by PLx Pharma, Inc. to the Federal Trade Commission (FTC) for review and possible enforcement action after the company declined to accept NAD's recommendations to modify certain claims for its Vazalore immediate-release aspirin product.
In Case #6912, NAD recommended, among other things, that PLx Pharma:
Modify the claim "Vazalore has up to 5...
theguardian | April 01, 2020
When advertisers run digital campaigns they use keyword blacklists stocked with trigger words such as “attack” and “death” that automatically stop ads running in potentially problematic stories that feature them. Publishers say that words related to the pandemic such as coronavirus and Covid-19 - are appearing on blacklists across the industry. This has meant that while national and regional newspaper publishers are gaining record numbers of digital readers seeking to kee...
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