Brand Labs

BrandLabs.us

Winner of the 2017 BigCommerce international “Agency Innovation Award” and a 2018 BigCommerce “Design Award” finalist, Brand Labs is a full-service agency that has built more than 500 SaaS e-Commerce sites. Brand Labs is a full-service digital agency that offers you over a dozen years of award-winning experience to help clients succeed in four main areas: 1. Building eCommerce experiences for high-growth merchants. Custom Development to enhance both the look and feature set of e-commerce websites.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Ad Tech and Martech

HOW POPULAR IS AD TECH? IT'S RAINING BILLION-DOLLAR TRANSACTIONS, ACCORDING TO LUMA

LUMA Partners | April 08, 2021

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Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. Multiple paths to get to $1 billi...

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Programmatic Advertising

EMODO LAUNCHES ADAPT AS A FIRST-TO-MARKET INNOVATION TO REIMAGINE NATIVE ADVERTISING FOR BRANDS AND PUBLISHERS

Emodo | October 13, 2022

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Emodo, the intelligent exchange creating more memorable connections through personal, relevant and rewarding advertising experiences, today announced the launch of Adapt, a rich and dynamically-optimized native ad offering that drives increased engagement and higher impact for brands and advertisers. This ad offering is transforming the next era of programmatic advertising by enabling personalized storytelling and sustainable KPIs. “With its one size-fits-all approach, stand...

Read More

Advertiser Platforms

MARKETING ARCHITECTS UNVEILS STREAMING TV PLATFORM FOR PERFORMANCE MARKETERS

Business Wire | October 10, 2023

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Streaming TV advertising is taking a step toward the future. This week, TV advertising agency Marketing Architects launched a new platform for CTV advertisers called Annika Streaming. Based on technology initially developed for linear TV, Annika Streaming buys CTV and streaming inventory more efficiently than current marketplace offerings allow. This enables performance brands to capita...

Read More

Mobile Advertising

KUBIENT'S KAI IDENTIFIES SYNTHNET AD FRAUD TARGETING MOBILE APP SPACE

Kubient | December 04, 2020

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Kubient, the cloud advertising marketplace center that enables advertisers and distributers to reach, adapt and interface their crowds productively and adequately, today reported the ID of already undetected fraudulent synthetic network (SynthNet) designed to introduce online or PC created traffic as real versatile application traffic coming from premium application distributers. The SynthNet fraud was recognized through Kubient's Artificial Intelligence (KAI), an in-stream ad-fraud pr...

Read More
news image

Ad Tech and Martech

HOW POPULAR IS AD TECH? IT'S RAINING BILLION-DOLLAR TRANSACTIONS, ACCORDING TO LUMA

LUMA Partners | April 08, 2021

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. Multiple paths to get to $1 billi...

Read More
news image

Programmatic Advertising

EMODO LAUNCHES ADAPT AS A FIRST-TO-MARKET INNOVATION TO REIMAGINE NATIVE ADVERTISING FOR BRANDS AND PUBLISHERS

Emodo | October 13, 2022

Emodo, the intelligent exchange creating more memorable connections through personal, relevant and rewarding advertising experiences, today announced the launch of Adapt, a rich and dynamically-optimized native ad offering that drives increased engagement and higher impact for brands and advertisers. This ad offering is transforming the next era of programmatic advertising by enabling personalized storytelling and sustainable KPIs. “With its one size-fits-all approach, stand...

Read More
news image

Advertiser Platforms

MARKETING ARCHITECTS UNVEILS STREAMING TV PLATFORM FOR PERFORMANCE MARKETERS

Business Wire | October 10, 2023

Streaming TV advertising is taking a step toward the future. This week, TV advertising agency Marketing Architects launched a new platform for CTV advertisers called Annika Streaming. Based on technology initially developed for linear TV, Annika Streaming buys CTV and streaming inventory more efficiently than current marketplace offerings allow. This enables performance brands to capita...

Read More
news image

Mobile Advertising

KUBIENT'S KAI IDENTIFIES SYNTHNET AD FRAUD TARGETING MOBILE APP SPACE

Kubient | December 04, 2020

Kubient, the cloud advertising marketplace center that enables advertisers and distributers to reach, adapt and interface their crowds productively and adequately, today reported the ID of already undetected fraudulent synthetic network (SynthNet) designed to introduce online or PC created traffic as real versatile application traffic coming from premium application distributers. The SynthNet fraud was recognized through Kubient's Artificial Intelligence (KAI), an in-stream ad-fraud pr...

Read More